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Pride, Prejudice & Perceptions is an interactive sensory exploration of Jane Austen’s Pride & Prejudice, created by AVM Curiosities & Type Tasting for the British Academy’s Literature Week.

Taking inspiration from the typography found in three editions of this classic novel, Pride, Prejudice & Perceptions uses type, sound, sight and scent to serve one story three ways.

Below are some great photos to give you a glimpse, but this installation is best experienced in person and you can find answers to the following questions:

Cabinet I: Classic, the First Edition.
1. What two scents have we combined for the smell of a traditional printing press?
2. What phrase is revealed in the mirror?
3. What sound can you hear?

Cabinet II: Opulence, the Peacock Edition.
4. What is the book scented with (flick through the pages to smell it)?
5. What does the peacock feather represent?
6. What art movement is the lettering inspired by?

Cabinet III: And Zombies, the Graphic Novel.
7. How many zombies can you see?
8. What does our interpretation of the Zombie Apocalypse smell like?
9. What happens through the final peephole?

Pride, Prejudice & Perceptions presented by AVM Curiosities & Type Tasting
The British Academy, 10-11 Carlton House Terrace, London, SW1Y 5AH
Monday 15th to Friday 19th May, 9am to 6pm. FREE ENTRY
For more information please click here.
Part of the Open Senses Festival

“A thoughtful and contemporary way of deconstructing Pride and Prejudice” Marisa Smith, The British Academy

“Beautiful and so original, I could have spent hours looking at (and hearing and smelling) all the details” Tora Orde-Powlett, Penguin Books

“Black lobster and Jane Austen—of course! And the aroma of the printing press mingled with violet and patchouli oil scented books, it is a sensory delight. Inspired by the typography found in three editions of the classic novel—a delightful and diverting indulgence” Rosalind Freeborn

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“Some believe that smaller chocolate bars and sweets are the answer, others want a tax on sugary drinks or to encourage children to be more active. One expert, however, has come up with a novel solution to child obesity.

Sarah Hyndman, a graphic designer, says that the right typefaces can “nudge” people into healthier food choices, and this should start in schools…”

The article references the food can experiment that ran at the recent book launch at Tate Modern, and at the Type Tasting event at Shoreditch House for the D&AD Fringe Festival, were you there?

Pride, Prejudice & Perceptions

AVM Curiosities & Type Tasting present
Pride, Prejudice & Perceptions
British Academy Literature Week 2017: Adaptations and Transformations
15th–19th May, 9am to 6pm. Free, drop in, suitable for all.

Pride, Prejudice & Perceptions: Interactive sensory display
Pride, Prejudice & Perceptions is an interactive sensory exploration of Jane Austen’s Pride & Prejudice created by AVM Curiosities & Type Tasting for the British Academy’s Literature Week. The typography found in editions of this classic novel gives each a different voice. Taking this as the template, the display will use type, sound, sight and scent to serve one story three ways.

Pride, Prejudice & Perceptions: Book tastings
Lates event on Friday 19th May from 7pm to 9pm, advance booking required.
Immerse yourself in a multi-sensory journey as you experience how each edition of the classic novel reveals its distinctive flavour through touch, taste and smell.

AVM Curiosities has been exploring the relationship between art and food through a series of high-calibre events and edible interventions since 2011. Founded by food historian Tasha Marks, AVM Curiosities champions the use of food as an artistic medium, with projects ranging from museum-style exhibitions and sculptural installations to interactive lectures and limited-edition confectionery.
http://www.avmcuriosities.com

Type Tasting’s Sarah Hyndman aims to change the way we think and talk about typography by showing how we interact with it in our everyday lives. She specialises in making the topic accessible with originality, humour and a dash of theatre. Sarah is involved in research into type and perception, she creates interactive events and workshops, and her second book How to Draw Type and Influence People is published in April 2017.
http://www.typetasting.com

British Academy
10-11 Carlton House Terrace,
London, SW1Y 5AH
Part of the Open Senses Festival 20th & 21st May.

PP&P_BA_001©BritishAcademyR
UPDATE: PHOTOS
Click here for a selection of photos. These give you a glimpse, but this installation is best experienced in person with your curiosity and all your senses.

Typographic Time Machine workshop at the V&A #TimeType

Typographic Time Machine workshop at the V&A #TimeType Typographic Time Machine workshop at the V&A #TimeType

By Sarah Hyndman

The Typographic Time Machine collection popped up at the V&A at the weekend and we filled the space with amazing letters. A full blog post will come soon (after the festival has ended), meanwhile here is a glimpse of what happened.

STOP PRESS read all about it: Emily Melling writes about her #TimeType experiences.

Huge thank you to everybody who came along and took part, and who submitted letters from around the world. Please keep posting photos of your letters with #TimeType,

Pinterest-logo.png Click here to see the growing Pinterest board.

Thank you to the V&A and to Monotype and their wonderful fonts.

Would you like to learn more about fonts? Come to a 1-hour ‘What’s Your Type?‘ workshop on Wednesday 21st September, find out more.

Typographic Time Machine workshop at the V&A #TimeType

Typographic Time Machine workshop at the V&A #TimeType Typographic Time Machine workshop at the V&A #TimeType
Typographic Time Machine workshop at the V&A #TimeType Typographic Time Machine workshop at the V&A #TimeType

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I’m looking forward to an exciting couple of weeks in Austin, Texas leaving next week. I’m honoured to be presenting a short talk on Saturday March 14th and then I get to spend the rest of the time being curious and inspired by the unfolding themes and ideas, many of which will be influencing us tomorrow. It’s an amazing event to be a part of so I’m delighted to be going back and it’s going to be great to meet up with the friends I made last time.

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