Tag Archives: Tate Modern

The Times: Using right fonts on labels could tackle obesity

“Some believe that smaller chocolate bars and sweets are the answer, others want a tax on sugary drinks or to encourage children to be more active. One expert, however, has come up with a novel solution to child obesity.

Sarah Hyndman, a graphic designer, says that the right typefaces can “nudge” people into healthier food choices, and this should start in schools…”

The article references the food can experiment that ran at the recent book launch at Tate Modern, and at the Type Tasting event at Shoreditch House for the D&AD Fringe Festival, were you there?

Programme of Type Tasting events for the London Design Festival

ldf-programme

By Sarah Hyndman

Type Tasting founder Sarah is on a mission to make typography fun and engaging for everybody, not just designers. She specialises in making the complex topic accessible with originality, humour, a dash of theatre and lashings of audience participation. She delivers interactive talks and events with games and demonstrations that inform, entertain and challenge your preconceptions.

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Games, talk and book signing at Tate Modern

Tate modern
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Why Fonts Matter
Games, talk and book signing with Sarah Hyndman

Tate Modern
The Terrace shop
Friday 16th September
6–7pm drop-in games and demonstrations
7–7.45pm talk and book signing

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