Tag Archives: talk

Author talk and book signing: How to Draw Type and Influence People

Please join me for an evening as I present How to Draw Type and Influence People in my local bookshop over a glass of wine. This is a fantastic and welcoming independent bookshop in North London. Pull up a chair as I talk about the science of why drawing on paper is ‘magic’; show you that type isn’t just for experts and geeks; tell you what inspired me to fall in love with type; and share stories that will make you look at your font menu in a new light. Afterwards I’ll be signing books and answering your questions.

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Games, talk and book signing at Tate Modern

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Why Fonts Matter
Games, talk and book signing with Sarah Hyndman

Tate Modern
The Terrace shop
Friday 16th September
6–7pm drop-in games and demonstrations
7–7.45pm talk and book signing

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Type & Cake Bake Off

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I recently gave a talk to the Visual Communication (VisCom) students at the Arts University Bournemouth. After the talk I was delighted to accept the invitation to be one of the judges of their third annual Type & Cake bake off.

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Letterform Live

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Letterform Live with Grafik and Monotype
January 28th 2015
‘Advertising’ with Mike Dempsey, Angus Hyland, Sarah Hyndman, Jeremy Tankard

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‘by Design’ TEDxBedford 2014

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TEDxBedford 2014 is taking place on the afternoon of the 15th November 2014 at The South Bank Arts Centre, Bedford College. A diverse range of speakers will join us to share their ‘ideas worth spreading’ relating to our theme ‘by Design’.

Sarah Hyndman, Wake Up and Smell the Fonts

Designer Sarah Hyndman explores typography as we experience it in our every day lives under the banner of Type Tasting. Since the launch in 2013 she’s curated an exhibition at the V&A for the London Design Festival, been interviewed on Radio 4’s Today, taken Type Tasting to South by Southwest in Austin, Texas and has been commissioned to write a book.

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Wake Up and Smell the Fonts at TEDxBedford

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Sarah Hyndman, Wake Up and Smell the Fonts at TEDxBedford

TEDxBedford 2014 is taking place on the afternoon of the 15th November 2014 at The South Bank Arts Centre, Bedford College. A diverse range of speakers will join us to share their ‘ideas worth spreading’ relating to our theme ‘by Design’.

Designer Sarah Hyndman explores typography as we experience it in our every day lives under the banner of Type Tasting. Since the launch in 2013 she’s curated an exhibition at the V&A for the London Design Festival, been interviewed on Radio 4’s Today, taken Type Tasting to South by Southwest in Austin, Texas and has been commissioned to write a book.

Sarah has been a graphic designer for over 15 years, working in agencies before setting up design company With Relish. After studying an MA in Typo/Graphics at the London College of Communication she was invited back as a guest tutor.

Sarah will share with us a story of type and invite us to consider our emotional response to the printed word. Each font/typeface has a personality that influences our interpretation of the words we read by evoking our emotions and setting the scene. We all understand this instinctively but it happens on a subconscious level. Sarah will show us that conscious awareness of the emotional life of fonts can be entertaining and ultimately give us more control over the decisions we make.

 

Fonts: A love story. A talk about typography by Sarah Hyndman.

 

Type Tasting founder Sarah Hyndman explains why she thinks fonts and typefaces matter, how they add richness to our lives but can also be used to influence us. She does this by telling stories of her experiences from being a child to growing up and becoming a ‘typography professional’ in this entertaining 10 minute talk.

“…as a bit of a type geek myself, your take on the topic is pitch perfect and inspirational” Daphne D

Sarah explains that “I first fell in love with type in the 1970s, an era I remember as being in faded Polaroid colours and always hot like that summer of ’76”. She describes how, as a child, she was transfixed in a sweet shop looking at the words popping and fizzing with excitement on the sweet wrappers. How she later went on to become a ‘typography professional’ or a graphic designer, which is where she learned how type evokes emotions and that these can transform the meaning of a word. Also that type can enchant, inspire wonder…and coerce.

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Talk: How I fell in love with Type

70s sweets

How I fell in love with Type

The Inspiring Speakers Programme Gala Finale hosted by Ginger Training & Coaching

Wednesday 19th March 2014

Type Tasting founder Sarah Hyndman tells the story of how she fell in love with the magic of type as a child. She discovered along the way how it can be used to influence, and that its power to enchant and to inspire is something worth sharing.

Type Tasting at SXSW, Austin, Texas

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Type Tasting at SXSW, Austin, Texas

Saturday March 8th
Type Tasting drop in workshops in which participants get creative to reinterpret letters inspired by streetsigns and signage from around the world. The variation of signage styles reflect social and historical development of typography in each region and will enable us to build up a visual representation of global typography trends. Participants will each be provided with a simple template for a letter which they will customise using a range of markmaking and collage materials. The event will be eight hours long, but participants can drop in at any time.
Speaker: Sarah Hyndman