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Font Selfie Workshop at the V&A for the London Design Festival
Type Tasting
Saturday 16th and Sunday 17th September
11am to 5pm, free drop in, no booking necessary
Sackler Centre, Victoria and Albert Museum
London Design Festival 2017

Come along to the Type Tasting workshop at the Victoria and Albert Museum where you can pick a typeface that reflects your personality and customise it to create your own ‘Font Selfie’. Your design will be added to the display in this prestigious museum, which will grow throughout the weekend as we create an exciting collection of typographic self-portraits. You can showcase your work and follow the growing collection online at #FontSelfie. You are welcome to collect your work between 5pm and 5.30pm on Sunday.

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Storytelling with Fonts
Talk at 2pm on Saturday and Sunday

Author and Type Tasting founder Sarah Hyndman will give a short talk on telling stories with fonts. She will also be signing copies of her books.

Participate in font personality research
Hyndman has created this mass participation experiment as part of her ongoing research, which will form the basis for her next book. She needs your help: either come along to the Type Tasting Pop Up Laboratory at the V&A, or click here to take part online.

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Wake up and Smell the Fonts, a Type Tasting session with Sarah Hyndman at Shoreditch House for the D&AD Festival Fringe

It was exciting to be a part of the D&AD Festival Fringe at Shoreditch House on the 26th April. We filled the exclusive private club’s Library with games and experiments involving typography and all the senses. This was followed by a talk and a lively Q&A session and everybody went home with a pile of Monotype goodies. A preview of results from one of the experiments were published in The Times newspaper.

“Tasting, smelling, listening to and even saying type! Mind blowing workshop from Sarah Hyndman #mindblown” Micklegate Design via Twitter.

“So interesting, so brilliantly delivered and such a clever structure. It was fabulous. My festival highlight.” Ruth Yearley, Partner. Director Of Insight & Strategy, Ketchum.

VBAT posted a fantastic write up of the D&AD Festival on their blog, read the full blog post here.

Extract from ‘Exploring the D&AD Festival 2017’
Blog post by Graham Sturt, Creative Director at VBAT

My second day at the festival started early with a visit to one of it’s Fringe Events — ‘Wake Up and Smell the Fonts: Type Tasting with Sarah Hyndman’. Offsite from the main festival, it was held in the library of Shoreditch House, a member’s club with a rooftop pool and refreshing ‘no suits’ policy in a converted East London warehouse. Arriving well before the rush of other participants I took a seat at the front and got comfortable while Sarah prepared for the session.

Sarah Hyndman is a graphic designer, writer and public speaker known for her interest in the psychology of type, whose area of expertise is multi sensory typography. Sarah is the founder of the highly innovative Type Tasting studio; and her mission is to change the way we think and talk about typography through her writing, typography workshops and events. Author of two books on typography: Why Fonts Matter and How to Draw Type and Influence People much of Sarah’s work is focused on research into typography and perception. To this end she has worked on several collaborative studies over the last 4 years with the Crossmodal Research Laboratory at University of Oxford.


Typographic games, photo by Graham Sturt.

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Case study: Design thinking with typography workshop

By Sarah Hyndman
Would like to arrange a workshop for your company?

“Opened my mind to using different fonts, and their potential to evoke a reaction” Paul, UX designer.

The Type Tasting studio was the venue for an intensive and energetic daylong workshop. The 16 participants come from the design and web teams of an online business; who have varying levels of design or typography experience and training.

Our initial discussions enabled us to tailor the workshop for the team’s specific needs:
1. Incorporate more experimental thinking at an early stage, instead of focusing on details too early.
2. Become more aware of the wider design world and explore how design touches everything.
3. Be led by design and ideas, not the process or the technology.

These are the key aspects they wished to take away:
1. Have a fun and inspiring day.
2. An appreciation of how design thinking can fundamentally change the way we approach a problem.
3. Make it a habit to go wide at the earlier stages of a project.

The team were great; they threw themselves into the day enthusiastically and excelled at the challenges. The creative sessions proved the most enjoyable as the charcoal flowed freely and the sketched thumbnail designs proliferated.

Psychology of typographyDesign Thinking workshop

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Typographic Time Machine workshop at the V&A #TimeType

Typographic Time Machine workshop at the V&A #TimeType Typographic Time Machine workshop at the V&A #TimeType

By Sarah Hyndman

The Typographic Time Machine collection popped up at the V&A at the weekend and we filled the space with amazing letters. A full blog post will come soon (after the festival has ended), meanwhile here is a glimpse of what happened.

STOP PRESS read all about it: Emily Melling writes about her #TimeType experiences.

Huge thank you to everybody who came along and took part, and who submitted letters from around the world. Please keep posting photos of your letters with #TimeType,

Pinterest-logo.png Click here to see the growing Pinterest board.

Thank you to the V&A and to Monotype and their wonderful fonts.

Would you like to learn more about fonts? Come to a 1-hour ‘What’s Your Type?‘ workshop on Wednesday 21st September, find out more.

Typographic Time Machine workshop at the V&A #TimeType

Typographic Time Machine workshop at the V&A #TimeType Typographic Time Machine workshop at the V&A #TimeType
Typographic Time Machine workshop at the V&A #TimeType Typographic Time Machine workshop at the V&A #TimeType

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What's Your Type?

What’s Your Type?

The one-hour workshops taking place on Wednesday 21st September for the London Design Festival are fun and intensive sessions in which you will explore typefaces and what they communicate independently of the words they spell out. You will create your own tasting notes to take home along with a certificate, and we are delighted to have spot prize tickets to the Museum of Brands and type specimens from type foundry Fontsmith.

Read more about the workshop.
BOOK NOW.

Museum of Brands tickets

What's Your Type?   mob3
We are all type consumers and letterforms are woven into the rituals of our lives through the packaging on the products that we use every day. At the time we may pay little attention as the logos and product names are so familiar that we reach for them almost unconsciously. Take a trip to a supermarket and, instead of shopping, look at the packaging as if it is on show in a design museum.

The Museum of Brands in West London contains a time tunnel that documents the history of packaging, revealing the trends and fashions in type decade by decade for over a century.

What's Your Type?
What's Your Type?
The Museum of Brands has kindly given us tickets to the museum to give away as spot prizes during the workshop, visiting the museum is a great way to explore the type we consume every day.

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What’s Your Type?
Learn how to choose fonts with confidence in an intensive and fun one-hour workshop. Take part in experiments as you create your own set of tasting notes based on latest research results. Become part of the discovery process as we prove that a typeface can transform the meaning of your words—that it’s not just what you say it’s the way that you say it.

LEARN a proven process for choosing a typeface.
FIND OUT why different fonts are suitable for different occasions.
UNDERSTAND how a font can look cheap, expensive, calm, angry or even alter your experiences.
CREATE your own ‘tasting notes’ to refer to when choosing fonts.
• TAKE HOME tasting notes, certificate, spot prizes and a type sampler.

Wednesday 21st September.
12pm (sold out), 2pm (sold out), 5pm (sold out), 7pm (sold out), 9pm.
Bedales, Bankside Design District, London Design Festival 2016.

Workshops are led by Why Fonts Matter author and Type Tasting founder Sarah Hyndman who is involved in extensive research quantifying how we respond to different typefaces.

“Type Tasting surveys have given the graphic design community comprehensive information to use as hard evidence” Communication Arts magazine.

Whats Your Type? workshops

What's Your Type?

This workshop is ideal for students, designers who would like a refresher based on research, startups branding their business, and the typographically curious.

“Clever, insightful and original, left a lasting buzz and excitement behind!” Charlotte Godfrey, BBC Bristol

“Sarah’s talk was a game-changer” Lily C, at TYPO San Francisco

Create your own tasting notes

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