I created and taught an Experimental Typography course at LCC (University of the Arts London) from 2001 to 2008. It feels so timely to bring back a new version of it online.
Would you be interested?
If there’s enough interest I’ll go ahead and do it!
Images shown from Experimental Typography at LCC between 2001–2008. They’re by Jordi Biosca, Claire Pringle, Joe Gardiner, Becky Chilcott, Claire Mason, Angela Lamb and Zoë Chan.
Typography is changing. Two decades dominated by sans serif typefaces are coming to an end, which type designer Charles Nix describes as “the waning end of a supertrend”. Are you (and your team) ready for this new and exciting typographic landscape?
Find out about workshops / Arrange a 10-minute call
It’s an exciting time to explore how type reflects culture right now. I was delighted to run online workshops recently with the inspiring type designers at international type foundry Monotype. This was such a brilliant opportunity for all of us to compare notes as we explored the themes and trends we’ve been seeing and chatted about what we think is coming next.
“I loved the event. I know we are trying to make do with the pandemic situation, but I truly feel like this event was even more impactful and inspirational with this format than being with a bunch of people in an auditorium. Sarah was amazing.”
I think that looking at what’s changing typographically reveals the wider cultural themes of what people care about today. After a year when so much has changed, what things really matter to you today? What do you really value and/or what no longer seems important?
Are you and your team ready for the new typographic landscape and the fast-paced changes that are happening?
You can spot the trends and themes for yourself by keeping a visual diary and by following the people who are talking about what’s happening. This is a great way to future proof your typographic skills in a time of fast-paced change that trends, foresight and strategy company The Future Laboratory call “the great acceleration”.
You can book a highly interactive online workshop wherever you are in the world. Your team will be prepared for this exciting new typographic landscape with the tools they need to make effective typography choices.
From £800 (education discounts are available).
This is a live online workshop, which can be delivered anywhere in the world.
Availability is limited.
Discover how to decode the typography of everyday products. What does it reveal about changing moods and attitudes? How does it motivate your decisions? How can you future-proof your typographic choices? With a formula for making typographic choices that you can use today and into the future.
Ideal for designers, communications and marketing teams, students.
Would you like an alternative way to spend Valentine’s Day? Come along to an online Typographic Swearing Workshop and get creative.
THIS IS NOT A DATE—everybody’s welcome. This is an antidote to all the gooey cuteness of Valentine’s Day.
This is a typographically fun and rebelliously creative workshop where you can vent some frustration using fonts. Learn about rebellious typography through history. Explore the sounds that make swear words so satisfying. Subvert lettering to create your own typographic profanities. Suitable for all, no experience needed and you can join this virtual session from anywhere in the world.
As another lockdown is about to begin here in England I’ve been thinking about ways I can help at a difficult time for so many. I’m creating new Learn in lockdown workshops on Sundays starting this coming weekend (scroll down to see the dates and topics). These are interactive and fun creative sessions, which are suitable for all levels and you can join in from anywhere in the world.
I know from the conversations I have with so many of you that there’s a shared feeling of loneliness and isolation during lockdowns. In response to this, my live Zoom workshops are packed with interactivity and you’re encouraged to keep your cameras on where possible so we all feel like we’re in the same room together.
There’s an option for a small group to join me for a chat after the event. I’ve been finding that this is a wonderful opportunity to talk about the event with people from around the world and to hear how so many of our experiences are shared.
Join in live for an hour of spooky fun, with a unique-to-you link to the recording of that session for 24-hours so you can take part on catchup at a time that suits you.
Price per person £8 / £4 (those financially impacted by Covid-19).
Advance booking essential, the number per session is capped so don’t miss out.
** Book with friends, 20% discount for 3+ tickets (applies to full-price tickets) **
This workshop is designed for adults, older children are welcome to join in if they have an adult with them to help, each child’s ticket is £4.
This is a brand new event, I’d appreciate it if you would please click ‘interested’ on the Facebook page here.
Ideal for designers, students & anybody curious about letterforms.
I’m excited to be starting a brand new series of online sessions next week. These are based on the hugely popular activities from the workshops I’ve been running since 2013.
Tickets for the soft launch next week are at the special price of £5.
Find out more & book here
Each weekly ticket gives you:
• 3 half-hour drawing sessions broadcast live each week at 10am–10.30am (London) on Monday, Wednesday & Friday.
• Access to the recordings for the week.
With access to the recordings, you can choose the time that suits you best that week, wherever you are in the world. Recordings will be deleted at the end of each week.
Get creative learning about typefaces with quick and fun sketching exercises. Listen to their backstories and discover the amazing history behind the styles.
Discover the shapes that make each type style unique as you sketch them. You’ll develop your own drawing style and enjoy the creative process without the pressure of creating a perfect or finished piece of work. Whatever your level, from beginner to expert, this ongoing course will supercharge your love of letterforms.
I had the privilege of running workshops at the Design Museum last week for the next generation of talented designers. The museum runs an annual competition for schools to design a product to be sold in the Design Museum shop. I had a brilliant day running one-hour workshops for the ten schools shortlisted in this Design Ventura competition.
The students from years 9, 10 and 11 took part in activities including personality name badges, supermarket sweep, what’s the product? and ended with typography karaoke, which they designed and performed. They were all fantastic and I hope a few went away with a newfound love of typography.
Font Selfie Workshop at the V&A for the London Design Festival
Type Tasting
Saturday 16th and Sunday 17th September
11am to 5pm, free drop in, no booking necessary
Sackler Centre, Victoria and Albert Museum
London Design Festival 2017
Wake up and Smell the Fonts, a Type Tasting masterclass with Sarah Hyndman at Shoreditch House for the D&AD Festival Fringe
It was exciting to be a part of the D&AD Festival Fringe at Shoreditch House on the 26th April. We filled the exclusive private club’s Library with games and experiments involving typography and all the senses. This was followed by a talk and a lively Q&A session and everybody went home with a pile of Monotype goodies. A preview of results from one of the experiments were published in The Times newspaper.
By Sarah Hyndman
Would like to arrange a workshop for your company?
“Opened my mind to using different fonts, and their potential to evoke a reaction” Paul, UX designer.
Type Tasting Blog 
