Typography is changing. Two decades dominated by sans serif typefaces are coming to an end, which type designer Charles Nix describes as “the waning end of a supertrend”. Are you (and your team) ready for this new and exciting typographic landscape?
It’s an exciting time to explore how type reflects culture right now. I was delighted to run online workshops recently with the inspiring type designers at international type foundry Monotype. This was such a brilliant opportunity for all of us to compare notes as we explored the themes and trends we’ve been seeing and chatted about what we think is coming next.
“I loved the event. I know we are trying to make do with the pandemic situation, but I truly feel like this event was even more impactful and inspirational with this format than being with a bunch of people in an auditorium. Sarah was amazing.”
I think that looking at what’s changing typographically reveals the wider cultural themes of what people care about today. After a year when so much has changed, what things really matter to you today? What do you really value and/or what no longer seems important?
Are you and your team ready for the new typographic landscape and the fast-paced changes that are happening?
How to spot and decode typography trends
You can spot the trends and themes for yourself by keeping a visual diary and by following the people who are talking about what’s happening. This is a great way to future proof your typographic skills in a time of fast-paced change that trends, foresight and strategy company The Future Laboratory call “the great acceleration”.
Think about what’s important to you, how might this have changed over the last year?
When you look at what’s happening in the world, how are cultural attitudes changing?
Take a look at the typographic landscape of the products and services you interact with today—can you see any styles or themes becoming prominent that you might not have seen a few years ago?
When you think about these in context of changing cultural attitudes, do you think there are any links?
Are there any companies or products that you think are doing this really well (or really badly)?
How can you incorporated what you’ve observed into your own design process?
Want to find out faster?
You can book a highly interactive online workshop wherever you are in the world. Your team will be prepared for this exciting new typographic landscape with the tools they need to make effective typography choices.
Decoding Type Trends (Semiotics) Masterclass
From £800 (education discounts are available). This is a live online workshop, which can be delivered anywhere in the world. Availability is limited.
Discover how to decode the typography of everyday products. What does it reveal about changing moods and attitudes? How does it motivate your decisions? How can you future-proof your typographic choices? With a formula for making typographic choices that you can use today and into the future.
Ideal for designers, communications and marketing teams, students.
THIS IS NOT A DATE—everybody’s welcome. This is an antidote to all the gooey cuteness of Valentine’s Day.
This is a typographically fun and rebelliously creative workshop where you can vent some frustration using fonts. Learn about rebellious typography through history. Explore the sounds that make swear words so satisfying. Subvert lettering to create your own typographic profanities. Suitable for all, no experience needed and you can join this virtual session from anywhere in the world.
As another lockdown is about to begin here in England I’ve been thinking about ways I can help at a difficult time for so many. I’m creating new Learn in lockdown workshops on Sundays starting this coming weekend (scroll down to see the dates and topics). These are interactive and fun creative sessions, which are suitable for all levels and you can join in from anywhere in the world.
I know from the conversations I have with so many of you that there’s a shared feeling of loneliness and isolation during lockdowns. In response to this, my live Zoom workshops are packed with interactivity and you’re encouraged to keep your cameras on where possible so we all feel like we’re in the same room together.
There’s an option for a small group to join me for a chat after the event. I’ve been finding that this is a wonderful opportunity to talk about the event with people from around the world and to hear how so many of our experiences are shared.
Get spooky creating your own scary words to haunt your social media or to frighten your friends and family.
Come on a chilling tour of frightening fonts—from Victorian book covers and ghostly fairground rides to childhood sweet wrappers and horror movie posters. Draw along and create letters inspired by sounds that will chill you to your core. Learn about fonts and discover the thing that will truly scare the graphic designer in your life.
This is an hour of truly terrifying typography? Do you dare to join in?
Join in live for an hour of spooky fun, with a unique-to-you link to the recording of that session for 24-hours so you can take part on catchup at a time that suits you.
Price per person £8 / £4 (those financially impacted by Covid-19). Advance booking essential, the number per session is capped so don’t miss out.
** Book with friends, 20% discount for 3+ tickets (applies to full-price tickets) **
This workshop is designed for adults, older children are welcome to join in if they have an adult with them to help, each child’s ticket is £4.
This is a brand new event, I’d appreciate it if you would please click ‘interested’ on the Facebook page here.
Each weekly ticket gives you:
• 3 half-hour drawing sessions broadcast live each week at 10am–10.30am (London) on Monday, Wednesday & Friday.
• Access to the recordings for the week.
With access to the recordings, you can choose the time that suits you best that week, wherever you are in the world. Recordings will be deleted at the end of each week.
Get creative learning about typefaces with quick and fun sketching exercises. Listen to their backstories and discover the amazing history behind the styles.
Discover the shapes that make each type style unique as you sketch them. You’ll develop your own drawing style and enjoy the creative process without the pressure of creating a perfect or finished piece of work. Whatever your level, from beginner to expert, this ongoing course will supercharge your love of letterforms.
I had the privilege of running workshops at the Design Museum last week for the next generation of talented designers. The museum runs an annual competition for schools to design a product to be sold in the Design Museum shop. I had a brilliant day running one-hour workshops for the ten schools shortlisted in this Design Ventura competition.
The students from years 9, 10 and 11 took part in activities including personality name badges, supermarket sweep, what’s the product? and ended with typography karaoke, which they designed and performed. They were all fantastic and I hope a few went away with a newfound love of typography.
Wake up and Smell the Fonts, a Type Tasting masterclass with Sarah Hyndman at Shoreditch House for the D&AD Festival Fringe
It was exciting to be a part of the D&AD Festival Fringe at Shoreditch House on the 26th April. We filled the exclusive private club’s Library with games and experiments involving typography and all the senses. This was followed by a talk and a lively Q&A session and everybody went home with a pile of Monotype goodies. A preview of results from one of the experiments were published in The Times newspaper.