I created and taught an Experimental Typography course at LCC (University of the Arts London) from 2001 to 2008. It feels so timely to bring back a new version of it online.
Would you be interested?
If there’s enough interest I’ll go ahead and do it!
Images shown from Experimental Typography at LCC between 2001–2008. They’re by Jordi Biosca, Claire Pringle, Joe Gardiner, Becky Chilcott, Claire Mason, Angela Lamb and Zoë Chan.
Are you a culturally curious lover of letters, do you scroll through a font menu as part of your work? What typography problem can I solve for you?
It doesn’t matter whether it feels silly (I promise it won’t be). Maybe it’s “I want to know how to use those new trippy type trends, but I don’t want to get it wrong” or “I want to choose more adventurous fonts, but I don’t know where to start” or “I want to understand how type links to culture”.
Tell me what your problem is so I can work out how to solve it. Click on the link that best describes you and answer three quick questions:
👉 I’m an individual, take me to 3 quick questions 👈
👉 I manage a team, take me to 3 quick questions 👈
Thank you! You’re shaping the future of Type Tasting. Your name will be credited in the sequel to Why Fonts Matter, I’ll also share my suggested solutions with you (the typography problems will be kept anonymous).
Typography is changing. Two decades dominated by sans serif typefaces are coming to an end, which type designer Charles Nix describes as “the waning end of a supertrend”. Are you (and your team) ready for this new and exciting typographic landscape?
Find out about workshops / Arrange a 10-minute call
It’s an exciting time to explore how type reflects culture right now. I was delighted to run online workshops recently with the inspiring type designers at international type foundry Monotype. This was such a brilliant opportunity for all of us to compare notes as we explored the themes and trends we’ve been seeing and chatted about what we think is coming next.
“I loved the event. I know we are trying to make do with the pandemic situation, but I truly feel like this event was even more impactful and inspirational with this format than being with a bunch of people in an auditorium. Sarah was amazing.”
I think that looking at what’s changing typographically reveals the wider cultural themes of what people care about today. After a year when so much has changed, what things really matter to you today? What do you really value and/or what no longer seems important?
Are you and your team ready for the new typographic landscape and the fast-paced changes that are happening?
You can spot the trends and themes for yourself by keeping a visual diary and by following the people who are talking about what’s happening. This is a great way to future proof your typographic skills in a time of fast-paced change that trends, foresight and strategy company The Future Laboratory call “the great acceleration”.
You can book a highly interactive online workshop wherever you are in the world. Your team will be prepared for this exciting new typographic landscape with the tools they need to make effective typography choices.
From £800 (education discounts are available).
This is a live online workshop, which can be delivered anywhere in the world.
Availability is limited.
Discover how to decode the typography of everyday products. What does it reveal about changing moods and attitudes? How does it motivate your decisions? How can you future-proof your typographic choices? With a formula for making typographic choices that you can use today and into the future.
Ideal for designers, communications and marketing teams, students.
Type Tasting Blog 