Tag Archives: graphic design

Typography is changing, are you ready?

Typography is changing. Two decades dominated by sans serif typefaces are coming to an end, which type designer Charles Nix describes as “the waning end of a supertrend”. Are you (and your team) ready for this new and exciting typographic landscape?

Find out about workshops / Arrange a 10-minute call

It’s an exciting time to explore how type reflects culture right now. I was delighted to run online workshops recently with the inspiring type designers at international type foundry Monotype. This was such a brilliant opportunity for all of us to compare notes as we explored the themes and trends we’ve been seeing and chatted about what we think is coming next.

“I loved the event. I know we are trying to make do with the pandemic situation, but I truly feel like this event was even more impactful and inspirational with this format than being with a bunch of people in an auditorium. Sarah was amazing.”

I think that looking at what’s changing typographically reveals the wider cultural themes of what people care about today. After a year when so much has changed, what things really matter to you today? What do you really value and/or what no longer seems important?

Are you and your team ready for the new typographic landscape and the fast-paced changes that are happening?

How to spot and decode typography trends

You can spot the trends and themes for yourself by keeping a visual diary and by following the people who are talking about what’s happening. This is a great way to future proof your typographic skills in a time of fast-paced change that trends, foresight and strategy company The Future Laboratory call “the great acceleration”.

  1. Think about what’s important to you, how might this have changed over the last year?
  2. When you look at what’s happening in the world, how are cultural attitudes changing?
  3. Take a look at the typographic landscape of the products and services you interact with today—can you see any styles or themes becoming prominent that you might not have seen a few years ago?
  4. When you think about these in context of changing cultural attitudes, do you think there are any links?
  5. Are there any companies or products that you think are doing this really well (or really badly)?
  6. How can you incorporated what you’ve observed into your own design process?

Want to find out faster?

You can book a highly interactive online workshop wherever you are in the world. Your team will be prepared for this exciting new typographic landscape with the tools they need to make effective typography choices.

Decoding Type Trends (Semiotics) Masterclass

From £800 (education discounts are available).
This is a live online workshop, which can be delivered anywhere in the world.
Availability is limited.

Discover how to decode the typography of everyday products. What does it reveal about changing moods and attitudes? How does it motivate your decisions? How can you future-proof your typographic choices? With a formula for making typographic choices that you can use today and into the future.

Ideal for designers, communications and marketing teams, students.

Find out more

Arrange a 10-minute call

Professional development typography masterclasses

Professional development typography masterclasses—not just for designers!

Invest in the professional development of your company with effective Zoom workshops that are engaging and fun with plenty of “aha!” moments.

Typography is the voice of your brand and it’s important for everybody in a company to understand some basics, not just graphic designers.

This is a series of Zoom masterclasses hosted by author, researcher and Type Tasting founder Sarah Hyndman. Sarah’s an expert in making learning fun and is on a mission to make typography exciting for everybody. Each masterclass focuses on an experiential area of typography with enlightening activities, engaging demonstrations and useful how-to guides. These are currently available as live Zoom sessions, which means you can join a masterclass from anywhere in the world.

Ideal for departments across the whole company, not just designers
These are interesting, inspiring and fun workshops with clear and empowering takeaways for people from all roles in a company. They’re ideal as a team-building session or to reinforce the importance of coherent use of language and fonts for your brand.

You can arrange a private session for your group or organisation, or come along as an individual to a public event. Private sessions are modified to suit the participants.

“Such a fun, interesting and inspiring workshop with clear and empowering takeaways. It reinforced the importance of coherent presentation of our brand for colleagues from all parts of our company, in all types of roles.” Nicky Borowiec, Springer Nature

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Learn in lockdown & meet people around the world

As another lockdown is about to begin here in England I’ve been thinking about ways I can help at a difficult time for so many. I’m creating new Learn in lockdown workshops on Sundays starting this coming weekend (scroll down to see the dates and topics). These are interactive and fun creative sessions, which are suitable for all levels and you can join in from anywhere in the world.

I know from the conversations I have with so many of you that there’s a shared feeling of loneliness and isolation during lockdowns. In response to this, my live Zoom workshops are packed with interactivity and you’re encouraged to keep your cameras on where possible so we all feel like we’re in the same room together.

There’s an option for a small group to join me for a chat after the event. I’ve been finding that this is a wonderful opportunity to talk about the event with people from around the world and to hear how so many of our experiences are shared.

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Introduction to multisensory typography

LUNCH & LEARN / BREAKFAST

Introduction to multisensory typography

Learn the science of designing for all the senses to make your branding more memorable

A multisensory discovery session designed to stimulate all your senses. Ideal for designers and students of all levels who want to learn more about the science of communicating more effectively by harnessing all the senses.

As featured in Design Week’s Picks of the Month

Learn how typography interacts with all your senses and how it can even alter what you experience. Sarah will talk about some of her research and you’ll take part in multisensory demonstrations.

Multisensory

This is not just a font, it’s also an idea, a smell, a song, a memory, a feeling, a personality, a warning, a taste…

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How Punk changed Graphic Design and is history repeating itself?

Punk emerged as a reaction to the rigid restrictions of Modernism and its style ripped up the rules of Swiss minimalism and neutral sans serif typography. As traditional attitudes came to be considered outdated, society rebelled against the mainstream and demanded change. It feels like we are at a similar turning point today, both culturally and typographically. Can we look to history for parallels in how graphic design and cultural attitudes are changing today?

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Case study: One week typography course, Mumbai, India

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By Sarah Hyndman

Client: Ecole Intuit Lab, Mumbai, India
Duration: One week
Participants: 60 year II and year III students
Read an interview with the students

A week long course for second and third year students at a graphic design institute in Mumbai.

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Wine & Type Tasting evening

Wine & Type Tasting evening

By Sarah Hyndman

Do you Judge a Wine by its Label?
Wine & Type Tasting, 8th December, 7:30pm to 9:30pm (sold out)
A sellout success at the London Design Festival this year

“Frankly brilliant idea of combining a type workshop with a wine tasting” It’s Nice That

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Wine and Type Tasting event photos

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By Sarah Hyndman

Do You Judge a Wine by its Label?
Would you like us to host a wine & type tasting for your Christmas do? Find out more.

We had a fantastic Wine and Type Tasting event at Laithwaite’s Arch with Bankside Design District for the London Design Festival. Here is a glimpse of the evening, all the photos are by David Owens. There will be a second tasting on Tuesday 27th September and a Christmas one is planned on 8th December. Find out more here. 

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“Surprising and very interesting” Richard, “Fascinating” Cherry, “Illuminating” Piers, “Intriguing” Clare, “Very different but rewarding” Lee, “Fun and informative” Sara, “Really interesting! Surprisingly scientific” Rachael, “It was fabulous, surprising and delicious!” Syd.

“More than an excuse for weeknight drinking, wine was a clever example of the influence of typeface … don’t worry; you don’t need to be a typography nerd” Digital Arts

“It was certainly an eye-opener to realise that so much of what we taste is influenced by our other senses” SEEN London

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Wine and Type Tasting with Sarah Hyndman   Wine and Type Tasting with Sarah Hyndman   Wine and Type Tasting with Sarah Hyndman

 

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