Tag Archives: graphic design

Professional development typography masterclasses

Professional development typography masterclasses—not just for designers!

Invest in the professional development of your company with effective Zoom workshops that are engaging and fun with plenty of “aha!” moments.

Typography is the voice of your brand and it’s important for everybody in a company to understand some basics, not just graphic designers.

This is a series of Zoom masterclasses hosted by author, researcher and Type Tasting founder Sarah Hyndman. Sarah’s an expert in making learning fun and is on a mission to make typography exciting for everybody. Each masterclass focuses on an experiential area of typography with enlightening activities, engaging demonstrations and useful how-to guides. These are currently available as live Zoom sessions, which means you can join a masterclass from anywhere in the world.

Ideal for departments across the whole company, not just designers
These are interesting, inspiring and fun workshops with clear and empowering takeaways for people from all roles in a company. They’re ideal as a team-building session or to reinforce the importance of coherent use of language and fonts for your brand.

You can arrange a private session for your group or organisation, or come along as an individual to a public event. Private sessions are modified to suit the participants.

“Such a fun, interesting and inspiring workshop with clear and empowering takeaways. It reinforced the importance of coherent presentation of our brand for colleagues from all parts of our company, in all types of roles.” Nicky Borowiec, Springer Nature

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Learn in lockdown & meet people around the world

As another lockdown is about to begin here in England I’ve been thinking about ways I can help at a difficult time for so many. I’m creating new Learn in lockdown workshops on Sundays starting this coming weekend (scroll down to see the dates and topics). These are interactive and fun creative sessions, which are suitable for all levels and you can join in from anywhere in the world.

I know from the conversations I have with so many of you that there’s a shared feeling of loneliness and isolation during lockdowns. In response to this, my live Zoom workshops are packed with interactivity and you’re encouraged to keep your cameras on where possible so we all feel like we’re in the same room together.

There’s an option for a small group to join me for a chat after the event. I’ve been finding that this is a wonderful opportunity to talk about the event with people from around the world and to hear how so many of our experiences are shared.

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Introduction to multisensory typography

LUNCH & LEARN / BREAKFAST

Introduction to multisensory typography

Learn the science of designing for all the senses to make your branding more memorable

A multisensory discovery session designed to stimulate all your senses. Ideal for designers and students of all levels who want to learn more about the science of communicating more effectively by harnessing all the senses.

As featured in Design Week’s Picks of the Month

Learn how typography interacts with all your senses and how it can even alter what you experience. Sarah will talk about some of her research and you’ll take part in multisensory demonstrations.

Multisensory

This is not just a font, it’s also an idea, a smell, a song, a memory, a feeling, a personality, a warning, a taste…

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How Punk changed Graphic Design and is history repeating itself?

Punk emerged as a reaction to the rigid restrictions of Modernism and its style ripped up the rules of Swiss minimalism and neutral sans serif typography. As traditional attitudes came to be considered outdated, society rebelled against the mainstream and demanded change. It feels like we are at a similar turning point today, both culturally and typographically. Can we look to history for parallels in how graphic design and cultural attitudes are changing today?

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Case study: One week typography course, Mumbai, India

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By Sarah Hyndman

Client: Ecole Intuit Lab, Mumbai, India
Duration: One week
Participants: 60 year II and year III students
Read an interview with the students

A week long course for second and third year students at a graphic design institute in Mumbai.

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Wine & Type Tasting evening

Wine & Type Tasting evening

By Sarah Hyndman

Do you Judge a Wine by its Label?
Wine & Type Tasting, 8th December, 7:30pm to 9:30pm (sold out)
A sellout success at the London Design Festival this year

“Frankly brilliant idea of combining a type workshop with a wine tasting” It’s Nice That

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Wine and Type Tasting event photos

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By Sarah Hyndman

Do You Judge a Wine by its Label?
Would you like us to host a wine & type tasting for your Christmas do? Find out more.

We had a fantastic Wine and Type Tasting event at Laithwaite’s Arch with Bankside Design District for the London Design Festival. Here is a glimpse of the evening, all the photos are by David Owens. There will be a second tasting on Tuesday 27th September and a Christmas one is planned on 8th December. Find out more here. 

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“Surprising and very interesting” Richard, “Fascinating” Cherry, “Illuminating” Piers, “Intriguing” Clare, “Very different but rewarding” Lee, “Fun and informative” Sara, “Really interesting! Surprisingly scientific” Rachael, “It was fabulous, surprising and delicious!” Syd.

“More than an excuse for weeknight drinking, wine was a clever example of the influence of typeface … don’t worry; you don’t need to be a typography nerd” Digital Arts

“It was certainly an eye-opener to realise that so much of what we taste is influenced by our other senses” SEEN London

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Wine and Type Tasting with Sarah Hyndman   Wine and Type Tasting with Sarah Hyndman   Wine and Type Tasting with Sarah Hyndman

 

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Final Weekend

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FINAL WEEKEND
It’s the final weekend to purchase a copy of the first edition of The Type Taster: Why Fonts Influence You

Books purchased this weekend will all be signed and have free UK postage
This first, limited edition of the book is only available until the end of Sunday 25th October 2015.

From 28th January 2016 The Type Taster will be published as Why Fonts Matter under the Virgin Books imprint of Penguin Random House.

Click here to pre-order Why Fonts Matter

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