Tag Archives: graphic design

Introduction to multisensory typography

LUNCH & LEARN / BREAKFAST

Introduction to multisensory typography

Learn the science of designing for all the senses to make your branding more memorable

A multisensory discovery session designed to stimulate all your senses. Ideal for designers and students of all levels who want to learn more about the science of communicating more effectively by harnessing all the senses.

Lunch & learn
Wednesday 8th July
12.30pm to 1.30pm (BST) Book now

Breakfast session
Sunday 16th August
10am to 11am (BST) book now

£15 / £7 concs & financially impacted by covid-19
1-hour interactive talk with Q&A (Zoom) with multisensory activities
You can join this virtual session from anywhere in the world.

As featured in Design Week’s July Picks of the Month

Learn how typography interacts with all your senses and how it can even alter what you experience. Sarah will talk about some of her research and you’ll take part in multisensory demonstrations.

Multisensory

This is not just a font, it’s also an idea, a smell, a song, a memory, a feeling, a personality, a warning, a taste…

The different shapes and styles of the typefaces that you read every day trigger responses in your brain that link to all of your senses.

BYO activity kit
You’ll receive a list of easy-to-source items when you book your ticket so that you can take part in the multisensory demonstrations.

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How Punk changed Graphic Design and is history repeating itself?

Punk emerged as a reaction to the rigid restrictions of Modernism and its style ripped up the rules of Swiss minimalism and neutral sans serif typography. As traditional attitudes came to be considered outdated, society rebelled against the mainstream and demanded change. It feels like we are at a similar turning point today, both culturally and typographically. Can we look to history for parallels in how graphic design and cultural attitudes are changing today?

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Case study: One week typography course, Mumbai, India

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By Sarah Hyndman

Client: Ecole Intuit Lab, Mumbai, India
Duration: One week
Participants: 60 year II and year III students
Read an interview with the students

A week long course for second and third year students at a graphic design institute in Mumbai.

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Wine & Type Tasting evening

Wine & Type Tasting evening

By Sarah Hyndman

Do you Judge a Wine by its Label?
Wine & Type Tasting, 8th December, 7:30pm to 9:30pm (sold out)
A sellout success at the London Design Festival this year

“Frankly brilliant idea of combining a type workshop with a wine tasting” It’s Nice That

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Wine and Type Tasting event photos

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By Sarah Hyndman

Do You Judge a Wine by its Label?
Would you like us to host a wine & type tasting for your Christmas do? Find out more.

We had a fantastic Wine and Type Tasting event at Laithwaite’s Arch with Bankside Design District for the London Design Festival. Here is a glimpse of the evening, all the photos are by David Owens. There will be a second tasting on Tuesday 27th September and a Christmas one is planned on 8th December. Find out more here. 

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“Surprising and very interesting” Richard, “Fascinating” Cherry, “Illuminating” Piers, “Intriguing” Clare, “Very different but rewarding” Lee, “Fun and informative” Sara, “Really interesting! Surprisingly scientific” Rachael, “It was fabulous, surprising and delicious!” Syd.

“More than an excuse for weeknight drinking, wine was a clever example of the influence of typeface … don’t worry; you don’t need to be a typography nerd” Digital Arts

“It was certainly an eye-opener to realise that so much of what we taste is influenced by our other senses” SEEN London

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Wine and Type Tasting with Sarah Hyndman   Wine and Type Tasting with Sarah Hyndman   Wine and Type Tasting with Sarah Hyndman

 

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Final Weekend

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FINAL WEEKEND
It’s the final weekend to purchase a copy of the first edition of The Type Taster: Why Fonts Influence You

Books purchased this weekend will all be signed and have free UK postage
This first, limited edition of the book is only available until the end of Sunday 25th October 2015.

From 28th January 2016 The Type Taster will be published as Why Fonts Matter under the Virgin Books imprint of Penguin Random House.

Click here to pre-order Why Fonts Matter

Layout 1 (Page 9 - 10) Layout 1 (Page 9 - 10)   virgin logo    PRH_BRAND_SYSTEM_REGION_PENGUIN_UK_1C_BLACK

How Punk changed Graphic Design

SexPistols

How Punk changed Graphic Design
Sarah Hyndman on Punk, which first exploded in the 1970s and, at the time, looked like youthful rebellion.

In actuality it was part of the Postmodernist movement which began as a reaction to the rigid restrictions of Modernism. Its DIY ethos encapsulated the anti-establishment mood of the mid 1970s, a time of political and social turbulence. The former British Empire was dissolving and a new era in British music, fashion and design was beginning.

Taking the stage to articulate the feelings of a dissatisfied generation calling for change were the Sex Pistols, who played their first gig in 1975 at St Martins College of Art. Their outrageous behaviour and contempt for established conventions announced the beginning of Punk. The DIY ethos and uncontrolled, home made style was revolutionary at the time and launched a new era in British music, fashion and design.

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(A side-note from the author: Be more Punk, a call to action in 2016.)

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