LUNCH & LEARN / BREAKFAST
Introduction to multisensory typography
Learn the science of designing for all the senses to make your branding more memorable
A multisensory discovery session designed to stimulate all your senses. Ideal for designers and students of all levels who want to learn more about the science of communicating more effectively by harnessing all the senses.
As featured in Design Week’s Picks of the Month
Learn how typography interacts with all your senses and how it can even alter what you experience. Sarah will talk about some of her research and you’ll take part in multisensory demonstrations.
This is not just a font, it’s also an idea, a smell, a song, a memory, a feeling, a personality, a warning, a taste…
The different shapes and styles of the typefaces that you read every day trigger responses in your brain that link to all of your senses.
BYO activity kit
You’ll receive a list of easy-to-source items when you book your ticket so that you can take part in the multisensory demonstrations.
Take part in a version of the demonstration done by Heston Blumenthal based on Sarah’s work. Learn about the research she’s co-published with Professor Charles Spence from the University of Oxford.
Your ticket includes a free pdf copy of the Typographic Taste Changing Jellybean Experiment by Sarah Hyndman. This is the companion to the paper co-published with Professor Charles Spence of the University of Oxford.
Recent Zoom guests have said “The event is genius”, “you are such an amazing storyteller!” and “That was fun. Whoever woulda’ thought that I could be eating granola in Portland Oregon while visiting London?”
This series of talks is created by Type Tasting founder Sarah Hyndman. She’s the author of the bestselling book Why Fonts Matter, a TEDx speaker, regular on BBC Radio 4 and an occasional guest on Channel 4’s Sunday Brunch. She has been researching and writing about typography and perception since 2013 and co-publishes studies with Professor Charles Spence of the University of Oxford.
Would you like to know about upcoming virtual talks? Sign up here.
Would like to arrange a private talk for your group at a time of your choosing? Get in touch with Sarah here.