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Pop Up Type Tasting Typography Lab
Stoke Newington Literary Festival
2nd & 3rd June, 11am to 8pm, free.
Venue – Locations around the Town Hall

What does a font taste or smell like? Do letterforms convey mood? Can a typeface enhance your experiences? Author Sarah Hyndman invites you to take part in typographic experiments as part of her current research. The mobile laboratory will pop up at various festival locations throughout the weekend. Get location updates on Twitter at #TypeTastingLab.

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“If you see a “danger” sign written in the Comic Sans typeface, would you pay attention to the warning? What does Times New Roman taste like? Is a lemon fast or slow?” Paul Bignell for i Newspaper.

“These questions probably haven’t crossed your mind – indeed, they may make no sense at all. But in the studio of typographic artist Sarah Hyndman, they are vital. Here, art prints mingle with old bottles plastered with labels that say “Eat Me” in an elaborate font. It’s a cross between a science lab, a trendy artists’ hub and an old curiosity shoppe. There are Helvetica water biscuits in jars (I’m told not to eat them as they are well past their sell-by date), 1950s Coca-Cola bottles in a display case and a rack of test tubes with a strange-looking pink liquid at the bottom.”

“Stealth health – it’s all in the font Hyndman understands that you couldn’t convince chocolate manufacturers to change how they work. However, through the power of fonts, she believes there is scope for approaching the healthier end of the food market by stealth, by giving these companies the same tools as those that sell unhealthy products.”

Read the extended online i Newspaper article here…

Wine and Type Tasting with Sarah Hyndman

Do you Judge a Wine by its Label?
Wine & Type Tasting
Would you like us to host a wine & type tasting for your Christmas do? Find out more.

Pair a type expert with a wine expert and a dash of science, what do you get? A unique and enlightening type and wine tasting experience. Join us for a journey of discovery through a selection of superb wines as you explore what the design of the label tells you about what you drink.

Wine and Type Tasting with Sarah Hyndman Wine and Type Tasting with Sarah Hyndman Wine and Type Tasting with Sarah Hyndman

Thursday 22nd September, 7.30pm – 9.30pm Sold out
Tuesday 27th September, 7.30pm – 9.30pm Sold out
Laithwaite’s Arch
Bankside Design District

How much does a bottle cost? If it looks expensive will you enjoy it more? What does the type tell you about its provenance? Try your hand at wine and font pairing as you identify the key flavours. Ultimately is the label just there to inform you, or can it transform your tasting experience?

“More than an excuse for weeknight drinking, wine was a clever example of the influence of typeface … don’t worry; you don’t need to be a typography nerd” Digital Arts

“It was certainly an eye-opener to realise that so much of what we taste is influenced by our other senses” SEEN London

Wine and Type Tasting with Sarah Hyndman
The wine and type tasting evening has been created by innovative type expert Sarah Hyndman, founder of Type Tasting, and is co-hosted by Grant Hedley the knowledgeable wine tasting expert (tough job) with Laithwaite’s, who has carefully selected each of the wines for the evening.

“Frankly brilliant idea of combining a type workshop with a wine tasting” It’s Nice That

“The wines were delicious, ranging from the light summeriness of Prosecco to the intensity of the reds” SEEN London

“I learnt so much while having fun and enjoying delicious wines” A Glimpse of London

Wine and Type Tasting with Sarah Hyndman Wine and Type Tasting with Sarah Hyndman
The event will be held in the “delightfully cool” brick-lined Laithwaite’s store beneath the railway arches; a family owned, independent wine merchant.

Continuing professional development (CPD)   Continuing professional development (CPD)

Now, more than ever before, it is vitally important that you continue to develop your abilities and skills. Prioritising your ongoing professional growth will promote a successful career that excites and fulfils you. It will also equip you to adapt to change—as technology and working practices evolve at an accelerating pace, entire professions can find themselves disrupted, and we all find ourselves working in an increasingly competitive global marketplace.

Continuing professional development (CPD) Continuing professional development (CPD)

Individuals
Continuing professional development (CPD) is the process of identifying, documenting and reflecting on your progress, beyond your initial training. You are choosing to make your learning conscious and proactive, rather than being passive and reacting to changing circumstances. You identify your key goals then document your experiences and learnings. If you work solo this is a highly effective way of managing your own progress in place of supervision and appraisals.

Companies
It is of great benefit for organisations to invest in the professional development of their employees because they retain key staff, develop skills and knowledge within the organisation, establish an enthusiastic working environment that values creative thinking, and they maintain a sustainable and competitive advantage.

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London Design Festival 2016

Exciting and innovative Type Tasting events are planned for the London Design Festival with Bankside Design District. ‘Do You Judge a Wine by its Label?’ is an enlightening and enjoyable tasting evening that combines wine, design and science. Discover what the label tells you about a wine, and how it can even influence how it tastes (along with jolly nice Laithwaite’s wine). ‘What’s Your Type?’ workshops are bursting with fun games and demonstrations that teach you the personalities of typefaces and how to choose a font in three easy steps (no experience necessary). This will be hosted by Bedales in Borough Market.

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Do you judge a wine by its label? London Design Festival. Do you judge a wine by its label? London Design Festival.

TASTE
Do you judge a wine by its label?
Wine and type tasting evening, £30
Thursday 22nd September, 7.30pm – 9.30pm SOLD OUT
Tuesday 27th September, 7.30pm – 9.30pm BOOK NOW
Laithwaite’s, Arch 219-221, Stoney St, London SE1 9AA

A unique and enlightening wine/type tasting experience. Come on a journey of discovery through a selection of superb wines as you explore what the design of the label tells you about what you drink. How much does a bottle cost? If it looks expensive will you enjoy it more? What does the type tell you about its provenance? Try your hand at wine and font pairing as you identify the key flavours. Ultimately is the label just there to inform you, or can it transform your tasting experience?

The wine and type tasting evening has been created by innovative type expert Sarah Hyndman, founder of Type Tasting, and will be co-hosted by Grant Hedley the wine tasting expert (tough job) with Laithwaite’s. The event will be held in the beautiful Laithwaite’s Arch store. This family owned, independent wine merchant has been finding some of the most exciting and enjoyable wines in the world for the last 50 years.

“Frankly brilliant idea of combining a type workshop with a wine tasting” It’s Nice That

Book quickly, tickets are selling fast www.bit.ly/LDFWineType

Reviews from the preview evening:
14055023_10153759537861723_7257824421618573941_n   seen_london_logo_black_small     Screen Shot 2016-08-28 at 15.23.12

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What's Your Type?

LEARN
What’s your type?

Would you like to learn a simple 3-step process for choosing a font?
And to have access to the latest Type Tasting research results?

Wednesday 21st September, £15
Workshops last an hour; start times are 12pm, 2pm, 5pm, 7pm and 9pm.
Bedales Borough Market, 5 Bedale St, London SE1 9AL.
(No experience is needed, booking is necessary as numbers are limited).
BOOK NOW

Type Tasting is involved in extensive research quantifying how we respond to different typefaces. This workshop is based on results, not opinions; you will learn how to use this knowledge to make confident font choices.

• LEARN an easy 3-step process for choosing a font.
• FIND OUT why different fonts are suitable for different occasions.
• CREATE a font profile analysis chart to refer to when choosing fonts.
• UNDERSTAND how a font can look cheap, expensive, calm, angry and can even alter your experiences.

Find out more…

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Also from Type Tasting during the London Design Festival

tatemodern timemachine

DISCOVER
Tate Modern: Talk and book signing
Saturday 17th & Sunday 18th September
Date to be announced

CREATE
V&A: Typographic Time Machine #TimeType
Saturday 17th & Sunday 18th September
Drop in and get creative at the V&A during the London Design Festival’s Graphics Weekend, sponsored by Monotype

Brochure cover
DISCOVER / CREATE / LEARN / TASTE
Download the programme of Type Tasting events at the London Design Festival.

(Photos from Type Tasting at the V&A for LDF 2015 by David Owens)

 

Q&A at Letterform Live

The theme of Grafik’s Letterform Live this week was ‘Experimental’, and it was an exciting evening to be a part of. My aim for the evening was to bring a bit of ‘bonkers and magic’ at a time of so much anxiety. We filled the bar with jellybeans and asked the 130 audience members to guess each flavour from the style of the typeface on the label. If you weren’t at the event you can still take part in this experiment here.

Jelly beans at Letterform Live Jelly beans at Letterform Live

I spoke about how amazing the human brain is for the skilful way it creates a ‘sub-programme’ to perform the complex task of reading, which your subconscious performs automatically. Your eyes simply glance over a series of marks in a huge array of shapes and sizes and—as if by magic—stories, ideas, memories, songs, smells are conjured up right there in your mind.

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All American Survey Image-truthful

Can typefaces represent values such as liberty, equality and truth? 

You gather a great deal of meaning about the words a person says from their tone of voice. Are they happy, truthful, authentic? Typefaces/fonts influence your interpretation of the words you read in a similar way. When the font and words are in harmony you are more likely to trust them. When they don’t match the words can feel less authentic.

Equality

This is a new survey exploring which fonts best communicate some of the core American values taken from the Declaration of Independence. Very early results are in (you can see them at the end of the survey), although not enough people have yet taken part for these to be meaningful. Full results will be published when enough people have taken part. Do you think your answers will match the majority?

Click here to take the survey, you will see the early results at the end.