Category Archives: Installation

Visit the Apothecary of Curiosities


What do you collect?

I’m a sucker for typographic ephemera and you’ve glimpsed the objects I collect in the background at my online events. Maybe you spotted Phrenny the phrenology head, the black lobster, jars of stale Helvetica, bottles for font sniffing, rescued shop sign letters, a zoetrope, or packaged childhood memories. I’m asked about them all the time and each curious object has a story to tell.

Now you can visit the online Apothecary of Curiosities to check out the objects and read their stories.

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Would you like to become an official curiosity sponsor?

Take a look through the collection—which is your favourite curiosity? You can now be its proud sponsor. You’ll receive an official certificate of sponsorship and you’ll be credited here as the sponsor. You’re also amazing because you’ll be supporting my research and writing.

More objects will be added to the virtual collection so if a curiosity catches your eye that isn’t listed yet, just drop me a message and call first dibs on it.

Visit the Apothecary of Curiosities and pick the curiosity from the collection that you’d like to sponsor. Then head to the Sponsor a Curiosity tier on Patreon.

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Curiosities shown: C/13 Phrenny, C/1 Black Lobster, H/5 Jar of Brilliant Ideas, D/14 The H that Ran Away from the Circus, H/11 Caustic Sarcastic Scathing Bitter, G/4 Zoetrope the Analogue Animation Machine, A/18 Matchmaking of Ampersands, F/0 1777 Not-by-Baskerville Prayer Book, H/16 Preserved Scent of Childhood.
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Official sponsor’s certificate.

Visit the Apothecary of Curiosities.

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Mood at MAX multisensory installation

Type Tasting installation at Adobe MAX in Los Angeles

Type Tasting created a large-scale multisensory installation for Adobe Fonts at the Adobe MAX conference in Los Angeles from 2nd to 6th November 2019.

“F*!*ing genius!”

Visitors were immersed in the mood of different typefaces through all of their senses. At each station they were invited to put on headphones, to smell a scent in a jar or by flipping the pages of a book, to eat a small taster and to feel a texture. Each set of stimuli was designed to bring a mood to life in the participant’s imagination. There was curiosity and intrigue as the first visitors arrived and they were soon returning with groups of friends saying “you have to try this”.

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Experience ‘Pride, Prejudice & Perceptions’ at the British Academy


Pride, Prejudice & Perceptions is an interactive sensory exploration of Jane Austen’s Pride & Prejudice, created by AVM Curiosities & Type Tasting for the British Academy’s Literature Week.

Taking inspiration from the typography found in three editions of this classic novel, Pride, Prejudice & Perceptions uses type, sound, sight and scent to serve one story three ways.

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Pride, Prejudice & Perceptions at the British Academy

Pride, Prejudice & Perceptions

AVM Curiosities & Type Tasting present
Pride, Prejudice & Perceptions
British Academy Literature Week 2017: Adaptations and Transformations
15th–19th May, 9am to 6pm. Free, drop in, suitable for all.

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“Float like a butterfly, sting like a bee.” The great Muhammad Ali.

"Float like a butterfly, sting like a bee." The great Muhammad Ali.

“Float like a butterfly, sting like a bee. His hands can’t hit what his eyes can’t see. Now you see me, now you don’t. George thinks he will, but I know he won’t.” The great Muhammad Ali.