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Typography might just help you date, solve obesity and impact your mood; so we’ve learnt from type fanatic Sarah Hyndman. We’ve previously dubbed her “the one woman tour-de-force behind the Type Tasting enterprise”, which looks at the power typography has over our lives and senses. She’s now published a new book on the subject, Why Fonts Matter, and has kindly offered us an extract looking at the effects of typography on our emotions.

“Physically, we use our voice, facial expressions. gestures and posture to convey a wide range of emotional cues from the subtle to the dramatic. Typefaces and the way they are used provide a similarly extensive emotional range typographically.”

Read the full article.

Cory Arcangel

If fonts were to play the starring roles in a movie, how much would they tell you about each scene?

In this movie the fonts set the scene, provide the sound track, tell the the story and alter the mood. What do the typefaces tell YOU about this story as it unfolds? Take the survey and tell us at the end, here are some of the suggestions so far:

“A very messed up zombie-rom-period-action clip”
“About a normal guy, where something horrifying happens and then he has to fight for his life”
“Bizarre coming of age story”
“Harry Potter kind of thing but not as dark and with sort of a whimsical ending”
“Tons of action and probably explosions of some sort”
“In the end, everything works out and he gets the gal”

Do you agree?

Competition
At the end leave your email address for a chance to win one of the remaining signed copies of the limited first edition of The Type Taster: How Fonts Influence you to be posted to wherever you live.

Click here to take the survey.