Tag Archives: Multisensory

Typographic synaesthesia experience session

Typographic synaesthesia experience session

A fantastical multisensory online event designed to stimulate all your senses

Wednesday 15th July
7.30pm to 8.45pm (BST) Book now

Sunday 23rd August
10am to 11.15am (BST) book now

£10 / £5 concs & financially impacted by covid-19
30% discount for groups of 3 or more*
Interactive event with multisensory activities (Zoom)

As featured in Design Week’s July Picks of the Month.

Take part in a fun session with games and find out about some of Sarah’s research as you discover first-hand how the appearance of the words you read interacts with all of your senses.

Suitable for all, no experience needed and you can join this virtual session from anywhere in the world.

This is not just a font, it’s also an idea, a smell, a song, a memory, a feeling, a personality, a warning, a taste…

Discover for yourself how the different shapes and styles of the typefaces that you read every day trigger responses in your brain that link to all of your senses.

Take part in a version of an experiment that Sarah has co-published with Professor Charles Spence from the University of Oxford, which is now a demonstration done by Heston Blumenthal based on her work.

BYO activity kit
You’ll receive a list of easy-to-source items when you book your ticket so that you can take part in the multisensory demonstrations.

Recent Zoom guests have said “The event is genius”,  “you are such an amazing storyteller!” and “That was fun. Whoever woulda’ thought that I could be eating granola in Portland Oregon while visiting London?

Your host
This series of talks is created by Type Tasting founder Sarah Hyndman. She’s the author of the bestselling book Why Fonts Matter, a TEDx speaker, regular on BBC Radio 4 and an occasional guest on Channel 4’s Sunday Brunch. She has been researching and writing about typography and perception since 2013 and co-publishes studies with Professor Charles Spence of the University of Oxford.

Would you like to know about upcoming virtual talks? Sign up here.

Would like to arrange a private talk for your group at a time of your choosing? Get in touch with Sarah here.

 

*Discount applies to full-price tickets.

Event images by David Owens, author photo by Juliana Johnston.

 

Introduction to multisensory typography

LUNCH & LEARN / BREAKFAST

Introduction to multisensory typography

Learn the science of designing for all the senses to make your branding more memorable

A multisensory discovery session designed to stimulate all your senses. Ideal for designers and students of all levels who want to learn more about the science of communicating more effectively by harnessing all the senses.

Lunch & learn
Wednesday 8th July
12.30pm to 1.30pm (BST) Book now

Breakfast session
Sunday 16th August
10am to 11am (BST) book now

£15 / £7 concs & financially impacted by covid-19
1-hour interactive talk with Q&A (Zoom) with multisensory activities
You can join this virtual session from anywhere in the world.

As featured in Design Week’s July Picks of the Month

Learn how typography interacts with all your senses and how it can even alter what you experience. Sarah will talk about some of her research and you’ll take part in multisensory demonstrations.

Multisensory

This is not just a font, it’s also an idea, a smell, a song, a memory, a feeling, a personality, a warning, a taste…

The different shapes and styles of the typefaces that you read every day trigger responses in your brain that link to all of your senses.

BYO activity kit
You’ll receive a list of easy-to-source items when you book your ticket so that you can take part in the multisensory demonstrations.

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Mood at MAX multisensory installation

Type Tasting installation at Adobe MAX in Los Angeles

Type Tasting created a large-scale multisensory installation for Adobe Fonts at the Adobe MAX conference in Los Angeles from 2nd to 6th November 2019.

“F*!*ing genius!”

Visitors were immersed in the mood of different typefaces through all of their senses. At each station they were invited to put on headphones, to smell a scent in a jar or by flipping the pages of a book, to eat a small taster and to feel a texture. Each set of stimuli was designed to bring a mood to life in the participant’s imagination. There was curiosity and intrigue as the first visitors arrived and they were soon returning with groups of friends saying “you have to try this”.

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How designing for all the senses has more impact on mood

We absorb information through all of our senses simultaneously. This speeds up our ability to judge situations and react quickly and is fundamental to our ability to recognise signals and communicate. This played a vital role in human survival when our ancestors needed to respond to danger quickly, often relying on sound or smell when it was dark and a large proportion of our genes are still devoted to detecting odours.

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Experience ‘Pride, Prejudice & Perceptions’ at the British Academy


Pride, Prejudice & Perceptions is an interactive sensory exploration of Jane Austen’s Pride & Prejudice, created by AVM Curiosities & Type Tasting for the British Academy’s Literature Week.

Taking inspiration from the typography found in three editions of this classic novel, Pride, Prejudice & Perceptions uses type, sound, sight and scent to serve one story three ways.

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Review: Type Tasting masterclass at the D&AD Festival Fringe

Wake up and Smell the Fonts, a Type Tasting masterclass with Sarah Hyndman at Shoreditch House for the D&AD Festival Fringe

It was exciting to be a part of the D&AD Festival Fringe at Shoreditch House on the 26th April. We filled the exclusive private club’s Library with games and experiments involving typography and all the senses. This was followed by a talk and a lively Q&A session and everybody went home with a pile of Monotype goodies. A preview of results from one of the experiments were published in The Times newspaper.

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Pride, Prejudice & Perceptions at the British Academy

Pride, Prejudice & Perceptions

AVM Curiosities & Type Tasting present
Pride, Prejudice & Perceptions
British Academy Literature Week 2017: Adaptations and Transformations
15th–19th May, 9am to 6pm. Free, drop in, suitable for all.

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Pop-up Typography Lab at the V&A for the London Design Festival

TypeTasting_LDF_logos

Have you ever wondered what a font might smell like? Whether it can make a product appear more expensive? Or what your choice of font says about your personality?

Join innovative type expert Sarah Hyndman as she invites you to join in with the research by taking part in a series of entertaining games and perception experiments with type. Profile the personalities of typefaces; judge whether a font can make a product more expensive and therefore more enjoyable, and explore whether it could even alter the taste of what you eat. Find out which typefaces you would date, ditch or be ‘just good friends’ with and how they reflect your own personality. Sarah is the founder of Type Tasting, author of ‘The Type Taster: How Fonts Influence You’.

You are invited into a ‘typographic wonderland’ of interactive games and experiments involving fonts which are designed to surprise and intrigue. These explore our role as type consumers and show how type is woven into the rituals of our everyday lives. Each font/typeface has a personality that influences our interpretation of the words we read by evoking our emotions and setting the scene. Come along and you can be a part of this innovative research and be the first to find out the results.

• Try on ‘font goggles’ to reveal what some fonts are really communicating to you.
• Try your hand at font sniffing: can you match the smells to the typefaces?
• Witness fonts altering the meanings of words right before your very eyes.
• Be amazed that a font could have the power to alter the taste of your food.
• See what personalities fonts have, and what they reveal about YOUR personality.

Questions being explored:
• Can a font make a product appear more expensive?
• Do fonts have recognisable personalities?
• Can a typeface alter the taste of what you eat?
• Can a font alter the mood of what you read?
• When is a Serif a better choice than a Sans Serif typeface, why?

“You’ll never look at fonts in the same way again.” Hannah Stewart

TypeTasting_LDF2014

Print

“As bizarre as it sounds, my job is to match up the bottles and fonts using only my sense of smell.” Jake Wallis Simons, CNN

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Brilliant volunteers needed

LDF V&A volunteers

Would you like to volunteer to be on the Type Tasting team for the pop-up event at the V&A for the London Design Festival? I’m looking for a few more brilliant people to join us and to help to make this event a show-stopping one to remember.

Roles include helping to build the tasting booths/games in advance; to set up/clear the room on the Saturday and Sunday; somebody to live tweet the event; and enthusiastic people to man the booths/games.

If you are available for the weekend of Saturday 19th and Sunday 20th of September, and possibly a couple of days/evenings before the event then please get in touch with me (sarah-at-typetasting.com) and let me know why you would like to be a part of this event?

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