Category Archives: Workshops

The psychology of fonts to the language of chocolate

Learn about the psychology of typography & the ‘secret’ messages hidden in plain sight. Learn as you drink at a fun and boozy social event. Learn about the language of chocolate wrappers or the history of type told in 10 record covers…

Did you join me for a virtual Type Safari through East London at Adobe MAX on Tuesday? Amazingly over 10,300 people signed up to join me and it’s now available on catchup here (free with Adobe CC). 

I’m excited to announce that I’ve been busy creating new interactive events for November and December. Check out the calendar of events here. I’m also getting booked up for private and corporate sessions as seasonal socials and professional development events; What’s Your Type? has been proving extremely popular. Please drop me a line if this interests you. 

COMING UP

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Would you like your work featured?

Would you like to have your work featured in the new Scary letters & frightening fonts online sessions?

I’ll be showing examples of scary letters, frightening fonts and horrifying characters and you have the chance to have yours included. Download the letter templates below, or create your own letters, and do something to them that looks truly terrifying.

You might want to cover them in dripping red ink, slash them out of the paper background, cut them out and put them against a light so that they cast huge, creepy shadows. Think about things you can do to letters to create a chill down the spine.

Email your scary letter submissions to sarah@typetasting.com, along with the credit you’d like included with your work if your letters are chosen to be featured.

Click here to download the outlined letters as a pdf or click on the letter sheets below for a large version you can download and trace over.

Main image by Sarah Hyndman featuring the font Totally Gothic by Zuzanna Licko.

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Scary letters & frightening fonts (Draw & learn online)



Get spooky creating your own scary words to haunt your social media or to frighten your friends and family.

Come on a chilling tour of frightening fonts—from Victorian book covers and ghostly fairground rides to childhood sweet wrappers and horror movie posters. Draw along and create letters inspired by sounds that will chill you to your core. Learn about fonts and discover the thing that will truly scare the graphic designer in your life.

This is an hour of truly terrifying typography? Do you dare to join in?

Join in live for an hour of spooky fun, with a unique-to-you link to the recording of that session for 24-hours so you can take part on catchup at a time that suits you.

Price per person £8 / £4 (those financially impacted by Covid-19).
Advance booking essential, the number per session is capped so don’t miss out.

This workshop is designed for adults, older children are welcome to join in if they have an adult with them to help, each child’s ticket is £4.

This is a brand new event, I’d appreciate it if you would please click ‘interested’ on the Facebook page here.

Advance booking essetntial, continue reading for dates and booking information…
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Why are there so many fonts?

Final weeks — book now or miss out! This is the most effective way to learn about fonts. Learn why there are so many different styles: from politics to pop-culture and where you’ll encounter them today.

No knowledge of typography is needed, just your curiosity. Draw along as you learn with a Spotify soundtrack.

Three x half-hour sessions are broadcast live on each topic then available to watch at a time that suits you. Recordings are only available for three weeks after the live broadcasts end.
£9.50 / £6 (students and those financially impacted by coronavirus).
Book here

 

So you thought typography history was boring?

A selection of creative drawings

“Typography doesn’t exist in a history vacuum”

I’ve started a new online series based on the extremely popular activity from my in-person workshops called Typography Life Drawing. This article is a celebration of the results and feedback I’ve received so far, which you can see here are wonderful. A selection of the work is featured here or click here to visit the growing gallery.

This is an innovative new way to learn about type history through drawing, storytelling and music.

“It’s 3 x half-hour sessions a week but the sessions are recorded so you can do them in your own time. Brilliant!” Jan Lewis

There’s still plenty of time for you to join in. With a new topic each week you can just join in for the weeks that interest you or sign up for the whole series!

Typography Life Drawing with author Sarah Hyndman

Weekly £9.50 / £6 (students) book here
4-week subscription £33 book here
Full series subscription £65 (only available until Sunday 23rd August) book here

“Another incredible week of Typography Life Drawing. I can’t recommend these enough. Come for the drawing, stay for the history lessons.” @Minarama

👏🎉 Terrific Tuscans drawings shown above are by Olivia Krawczyk, @minarama, @stonkingfidosetc, @minarama, @stircreativenz and Kat Gaska (left to right, top to bottom) 👏🎉

 

“Sarah is a fantastic tutor, gives historical context and encourages us to think beyond letterforms into social and aesthetic implications. Can’t recommend it enough” Mina Bach

“Brilliant format—loved the Spotify playlists too” Dr Geraldine Marshall

“I was curious about typography but wasn’t sure where to start in learning more. This playful, fast-moving online series was the perfect introduction to some key ideas in the history, use and appreciation of type. Thanks Sarah for your infectious enthusiasm and fun approach to teaching.” Gabby Hoad

👏🎉 Sans Seekers drawings shown above are by Jenny Monds, Kat Gaska, @stonkingfidosetc, Olivia Krawczyk and Jitka Hruzova (left to right, top to bottom) 👏🎉

 

“I signed up for the first Typography Life Drawing session because it sounded interesting and I fancied a bit of sketching. Sarah packs so much information into these fun, bite sized sessions—visual images, sounds, history and further resources; it was way more inspiring than I expected. After every class I’m buzzing with enthusiasm and lots of new ideas!” Kat Gaska

“Just took part in live Typography Life Drawing with @typetasting. It was fab! Definitely recommend 👏👏👏👏” @Thecreativeapes

👏🎉 Book to poster drawings shown above are by @amymuddle, @typographHer, @minarama, @jenna_b_design, @nicewriting, @thecreativeapes, @Jenna_b_design and @mycolourfullife.online (left to right, top to bottom) 👏🎉

Find out more about the Typography Life Drawing series here, or contact me here to discuss private sessions for your group or organisation.

A taste of Helvetica

This week in Typography Life Drawing we’re looking at sans serif letterforms. These apparently simple and minimal shapes, in fact have complex backstories and they reflect huge changes both in society and cultural attitudes. Here are some extras about Helvetica that didn’t make it into the episode. 

Helvetica has become ubiquitous, look around and it won’t be long before you read something set in Helvetica; it appears on the New York Subway, on tax forms and has been embraced by technology companies. Graphic designers love it, so the typeface has been a design industry default for many years. Much of its enduring appeal is not just in the perceived neutrality of its form, or in its extensive font family, but with the history and the associations that it has absorbed along the way that have made it one of the most famous typefaces of all time.

Helvetica was designed to appear neutral — to have no intrinsic associations of its own so that words could speak for themselves without any added meaning from the style of the typeface.

1. Is Helvetica is still seen as the serious and instructional typeface it was designed to be?

Helvetica was designed for practical scenarios like signage, according to Helvetica the documentary by Gary Hustwit. In Sarah’s online survey over 70% of participants said they would take a danger sign set in Helvetica more seriously than in a selection of other typefaces.

Online Type Tasting survey 348 responses 

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Typography Life Drawing launches next week

Ideal for designers, students & anybody curious about letterforms.

I’m excited to be starting a brand new series of online sessions next week. These are based on the hugely popular activities from the workshops I’ve been running since 2013.

Tickets for the soft launch next week are at the special price of £5.
Find out more & book here

Each weekly ticket gives you:
• 3 half-hour drawing sessions broadcast live each week at 10am–10.30am (London) on Monday, Wednesday & Friday.
• Access to the recordings for the week.

With access to the recordings, you can choose the time that suits you best that week, wherever you are in the world. Recordings will be deleted at the end of each week.

Get creative learning about typefaces with quick and fun sketching exercises. Listen to their backstories and discover the amazing history behind the styles.

Discover the shapes that make each type style unique as you sketch them. You’ll develop your own drawing style and enjoy the creative process without the pressure of creating a perfect or finished piece of work. Whatever your level, from beginner to expert, this ongoing course will supercharge your love of letterforms.

Find out more & book here

Typography workshops for school students

I had the privilege of running workshops at the Design Museum last week for the next generation of talented designers. The museum runs an annual competition for schools to design a product to be sold in the Design Museum shop. I had a brilliant day running one-hour workshops for the ten schools shortlisted in this Design Ventura competition.

The students from years 9, 10 and 11 took part in activities including personality name badges, supermarket sweep, what’s the product? and ended with typography karaoke, which they designed and performed. They were all fantastic and I hope a few went away with a newfound love of typography.

Font of Coincidence from London to Mumbai

Archik Siya, Why Fonts MatterShashital Tejusvin, Why Fonts MatterKoshe Prajakta, Why Fonts Matter

Font of Coincidence
This is a story of my trip to teach in India. While I was there I met up with family of friends and discovered, to my surprise, that my book cover had been redesigned by a whole class of students for their typography exam that week.

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