Category Archives: Workshops

Typography is changing, are you ready?

Typography is changing. Two decades dominated by sans serif typefaces are coming to an end, which type designer Charles Nix describes as “the waning end of a supertrend”. Are you (and your team) ready for this new and exciting typographic landscape?

Find out about workshops / Arrange a 10-minute call

It’s an exciting time to explore how type reflects culture right now. I was delighted to run online workshops recently with the inspiring type designers at international type foundry Monotype. This was such a brilliant opportunity for all of us to compare notes as we explored the themes and trends we’ve been seeing and chatted about what we think is coming next.

“I loved the event. I know we are trying to make do with the pandemic situation, but I truly feel like this event was even more impactful and inspirational with this format than being with a bunch of people in an auditorium. Sarah was amazing.”

I think that looking at what’s changing typographically reveals the wider cultural themes of what people care about today. After a year when so much has changed, what things really matter to you today? What do you really value and/or what no longer seems important?

Are you and your team ready for the new typographic landscape and the fast-paced changes that are happening?

How to spot and decode typography trends

You can spot the trends and themes for yourself by keeping a visual diary and by following the people who are talking about what’s happening. This is a great way to future proof your typographic skills in a time of fast-paced change that trends, foresight and strategy company The Future Laboratory call “the great acceleration”.

  1. Think about what’s important to you, how might this have changed over the last year?
  2. When you look at what’s happening in the world, how are cultural attitudes changing?
  3. Take a look at the typographic landscape of the products and services you interact with today—can you see any styles or themes becoming prominent that you might not have seen a few years ago?
  4. When you think about these in context of changing cultural attitudes, do you think there are any links?
  5. Are there any companies or products that you think are doing this really well (or really badly)?
  6. How can you incorporated what you’ve observed into your own design process?

Want to find out faster?

You can book a highly interactive online workshop wherever you are in the world. Your team will be prepared for this exciting new typographic landscape with the tools they need to make effective typography choices.

Decoding Type Trends (Semiotics) Masterclass

From £800 (education discounts are available).
This is a live online workshop, which can be delivered anywhere in the world.
Availability is limited.

Discover how to decode the typography of everyday products. What does it reveal about changing moods and attitudes? How does it motivate your decisions? How can you future-proof your typographic choices? With a formula for making typographic choices that you can use today and into the future.

Ideal for designers, communications and marketing teams, students.

Find out more

Arrange a 10-minute call

Students do you wish you could study abroad this summer?

Join talented international students from USA, Canada, India and Australia who’ve had the unique experience of a virtual tour with Sarah Hyndman discovering the secrets hidden in London’s typography

Just because you can’t travel in person this year doesn’t mean that you can’t experience the culture, history and design inspiration that London has to offer. On a virtual Type Safari you’ll hear the stories behind the signs, discover the secrets hidden in the letters and you’ll find out what they reveal about centuries of London’s history.

Download a pdf brochure of live online sessions for colleges and universities.

Join Sarah Hyndman, author of the bestselling Why Fonts Matter for an immersive and creative tour of Dalston, a vibrant area in East London steeped in history.

•    You’ll learn about design history in the real world.
•    You’ll discover that typography is vibrant, exciting and it’s all around you (not just in academic books).
•    You’ll see how signage reflects changing cultural attitudes and what trends are popular today.

Private events from £600 (education discounts available).
Book a call to discuss your session.

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These are highly interactive sessions that take place live on Zoom. Participants are encouraged to engage with the virtual tour as they explore letterforms and the associations that have been baked into them. Type Safaris are suitable for all, no prior knowledge (or interest in) fonts is needed.

•    Compare East London with your local neighbourhood.
•    Spot the clues that tell you the history of the area.
•    Discover ornate signs previously hidden from view.
•    Find out whether you judge a shop by its sign.

Find out more.

 

Adobe MAX

Sarah took Adobe MAX delegates on a 20-minute virtual Type Safari through East London. 5,321 people watched the talk and gave Sarah a speaker score of 4.9/5).
Watch the talk on demand.

 

Sketchbook Type Safari

A Type Safari with a sketchbook challenge is available for colleges and universities, book a call to discuss your session.

Workshop clients

Sarah has created online workshops for students at Birmingham City University, Design Ventura, Design Museum London, Ecole Intuit Lab Mumbai & Kolkata, Elon University, North Carolina, Merrimack College, Massachusetts, Ravensbourne University London, Shillington UK & Australia.

She has created in person workshops for students at Arts University Bournemouth, Birmingham City University, California Polytechnic, CIS Abroad, Design Ventura, Design Museum London, EASD València, Ecole Intuit Lab Mumbai & Kolkata, Portland State University, RMIT Melbourne, Shillington UK, University of Bedfordshire, VIA University College Denmark, Wolverhampton University.

Sarah also taught Experimental Typography at the University of the Arts London for six years and has been a judge and jury president for the D&AD New Blood Awards.

Private events from £600 (education discounts available).
Book a call to discuss your session.

 

 

Come to a Typographic Swearing Workshop on Valentine’s Day

Would you like an alternative way to spend Valentine’s Day? Come along to an online Typographic Swearing Workshop and get creative.

THIS IS NOT A DATE—everybody’s welcome. This is an antidote to all the gooey cuteness of Valentine’s Day.

This is a typographically fun and rebelliously creative workshop where you can vent some frustration using fonts. Learn about rebellious typography through history. Explore the sounds that make swear words so satisfying. Subvert lettering to create your own typographic profanities. Suitable for all, no experience needed and you can join this virtual session from anywhere in the world.

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Professional development typography masterclasses

Professional development typography masterclasses—not just for designers!

Invest in the professional development of your company with effective Zoom workshops that are engaging and fun with plenty of “aha!” moments.

Typography is the voice of your brand and it’s important for everybody in a company to understand some basics, not just graphic designers.

This is a series of Zoom masterclasses hosted by author, researcher and Type Tasting founder Sarah Hyndman. Sarah’s an expert in making learning fun and is on a mission to make typography exciting for everybody. Each masterclass focuses on an experiential area of typography with enlightening activities, engaging demonstrations and useful how-to guides. These are currently available as live Zoom sessions, which means you can join a masterclass from anywhere in the world.

Ideal for departments across the whole company, not just designers
These are interesting, inspiring and fun workshops with clear and empowering takeaways for people from all roles in a company. They’re ideal as a team-building session or to reinforce the importance of coherent use of language and fonts for your brand.

You can arrange a private session for your group or organisation, or come along as an individual to a public event. Private sessions are modified to suit the participants.

“Such a fun, interesting and inspiring workshop with clear and empowering takeaways. It reinforced the importance of coherent presentation of our brand for colleagues from all parts of our company, in all types of roles.” Nicky Borowiec, Springer Nature

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Calling all freelancers, come to a Christmas creativity lunchtime party

Christmas letter making party

Join me for an online Christmas creativity lunchtime party

Lunchtime Christmas letter making
Painting with fonts (live interactive Zoom)

Join Sarah Hyndman author of the bestselling book Why Fonts Matter live to learn about decorative illuminated manuscript letters or Victorian ‘fishtail’ letters. Draw your own letters to send as Christmas cards or for future creative projects.

3 tickets for the price of 2, why not celebrate with freelance friends!

Secret Santa
You’ll get a gift of a mystery chapter from the book Why Fonts Matter (pdf) and your own lighthearted Christmas cracker fortune prediction!

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Learn in lockdown & meet people around the world

As another lockdown is about to begin here in England I’ve been thinking about ways I can help at a difficult time for so many. I’m creating new Learn in lockdown workshops on Sundays starting this coming weekend (scroll down to see the dates and topics). These are interactive and fun creative sessions, which are suitable for all levels and you can join in from anywhere in the world.

I know from the conversations I have with so many of you that there’s a shared feeling of loneliness and isolation during lockdowns. In response to this, my live Zoom workshops are packed with interactivity and you’re encouraged to keep your cameras on where possible so we all feel like we’re in the same room together.

There’s an option for a small group to join me for a chat after the event. I’ve been finding that this is a wonderful opportunity to talk about the event with people from around the world and to hear how so many of our experiences are shared.

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The psychology of fonts to the language of chocolate

Learn about the psychology of typography & the ‘secret’ messages hidden in plain sight. Learn as you drink at a fun and boozy social event. Learn about the language of chocolate wrappers or the history of type told in 10 record covers…

Did you join me for a virtual Type Safari through East London at Adobe MAX on Tuesday? Amazingly over 10,300 people signed up to join me and it’s now available on catchup here (free with Adobe CC). 

I’m excited to announce that I’ve been busy creating new interactive events for November and December. Check out the calendar of events here. I’m also getting booked up for private and corporate sessions as seasonal socials and professional development events; What’s Your Type? has been proving extremely popular. Please drop me a line if this interests you. 

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Scary letters & frightening fonts (Draw & learn online)



Get spooky creating your own scary words to haunt your social media or to frighten your friends and family.

Come on a chilling tour of frightening fonts—from Victorian book covers and ghostly fairground rides to childhood sweet wrappers and horror movie posters. Draw along and create letters inspired by sounds that will chill you to your core. Learn about fonts and discover the thing that will truly scare the graphic designer in your life.

This is an hour of truly terrifying typography? Do you dare to join in?

Join in live for an hour of spooky fun, with a unique-to-you link to the recording of that session for 24-hours so you can take part on catchup at a time that suits you.

Price per person £8 / £4 (those financially impacted by Covid-19).
Advance booking essential, the number per session is capped so don’t miss out.

** Book with friends, 20% discount for 3+ tickets (applies to full-price tickets) **

This workshop is designed for adults, older children are welcome to join in if they have an adult with them to help, each child’s ticket is £4.

This is a brand new event, I’d appreciate it if you would please click ‘interested’ on the Facebook page here.

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Why are there so many fonts?

Final weeks — book now or miss out! This is the most effective way to learn about fonts. Learn why there are so many different styles: from politics to pop-culture and where you’ll encounter them today.

No knowledge of typography is needed, just your curiosity. Draw along as you learn with a Spotify soundtrack.

Three x half-hour sessions are broadcast live on each topic then available to watch at a time that suits you. Recordings are only available for three weeks after the live broadcasts end.
£9.50 / £6 (students and those financially impacted by coronavirus).
Book here

 

So you thought typography history was boring?

A selection of creative drawings

“Typography doesn’t exist in a history vacuum”

I’ve started a new online series based on the extremely popular activity from my in-person workshops called Typography Life Drawing. This article is a celebration of the results and feedback I’ve received so far, which you can see here are wonderful. A selection of the work is featured here or click here to visit the growing gallery.

This is an innovative new way to learn about type history through drawing, storytelling and music.

“It’s 3 x half-hour sessions a week but the sessions are recorded so you can do them in your own time. Brilliant!” Jan Lewis

There’s still plenty of time for you to join in. With a new topic each week you can just join in for the weeks that interest you or sign up for the whole series!

Typography Life Drawing with author Sarah Hyndman

Weekly £9.50 / £6 (students) book here
4-week subscription £33 book here
Full series subscription £65 (only available until Sunday 23rd August) book here

“Another incredible week of Typography Life Drawing. I can’t recommend these enough. Come for the drawing, stay for the history lessons.” @Minarama

👏🎉 Terrific Tuscans drawings shown above are by Olivia Krawczyk, @minarama, @stonkingfidosetc, @minarama, @stircreativenz and Kat Gaska (left to right, top to bottom) 👏🎉

 

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