The team from Google Fonts joined me to draw along with a Virtual London Type Safari. We explored the culture and history of a vibrant area in East London, discovering the secrets hidden in the signs over shops, pubs and buildings.
Some of the signs have been hidden for decades and tell stories about the area’s rich history. Many reflect the fashions of different eras—the 1800s, the 1920s, the 1970s and today. Some are practical and utilitarian, others are painted by hand. Look a little closer and many have revealing telltale characteristics for you to spot.
We paused at each sign to do a quick four-minute sketch of its letters. Each sign was paired with a song to bring its atmosphere to life. There were also sniffables and a surprise London-themed snack for one of the participants to try on-camera.
What music has been the soundtrack to your time in lockdown? Draw, photograph or take screengrabs of the letters from the names of your favourite bands or album covers. Combine these to make up a word or phrase that describes how the music has made you feel at this time of social distancing.
Share your finished project on social media with #CreativeLockdownProject. Tag #TypeTasting as I’ll be sharing some of the results.
These challenges are designed to be a bit of fun and to document our time collectively spent in lockdown. Please share it with friends and post your final results on social media with #CreativeLockdownProject. If you also tag #TypeTasting I’ll be sharing some of the results.
Originally published in Artrocker Magazine issue 134
In our everyday lives we are surrounded by fonts and use them to navigate through our environment, understanding instinctively that they communicate a great deal of the information before we’ve even read the words. We choose typefaces to express our personal style or to demonstrate our allegiance to a philosophy, music style or band.
This is possible because there is such a diversity of font designs which have absorbed a multitude of references and intended messages during their centuries of development. Type we use today is influenced by everything from stone carving, handwritten manuscripts, the evolution of the printing industry and now the plethora of designs available online. When we look at type we don’t just see the words, we also see the letter shapes which—much like fashion or cars—are loaded with associations.
Typefaces absorb layers of references and designers continue to use them in a way that reinforce these to help them communicate their message. We all interpret these meanings readily, often on an instinctive level, and we’ve been learning to do this all our lives.
We are surrounded by fonts in our everyday lives and we use them to navigate our environment, understanding instinctively that they communicate a great deal of the information before we’ve even read the words. We choose typefaces to express our personal style or to demonstrate our allegiance to a philosophy, music style or band.
Which type of music would you expect to hear when you play each of the records above?
Book a Type Tasting if you would like to find out more…
Virtual Type Safari: Record Shop
Take a virtual tour of the Type Tasting record collection and hear the stories behind the typography on the record sleeves. (Studio based talk with slides)