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It's Nice That Review of the Year

Goodbye 2016, hello 2017

It’s been quite a year. Thank you to all of you who have been a part of Type Tasting and joined in so enthusiastically. I’ve enjoyed meeting you, and I’m looking forward to the new events planned for next year. Instead of writing a summary of the year I would like to share the interview I recently gave It’s Nice That for their Review of the Year, because the great questions they ask frame the summary perfectly. Below are extracts or you can read the full interview here.

It’s Nice That Review of the Year 2016 
Graphic designer Sarah Hyndman. 

Words by Rebecca Fulleylove.

Our tenth interview for Review of the Year sees us chat to designer Sarah Hyndman about the incredible experiences she’s had this year and the work she continues to do with Type Tasting.

Designer and type champion Sarah Hyndman is on a mission to “prove that typography is fun and engaging for everyone”, and 2016 has seen her take major steps in making that idea a reality. Her work, which takes the form of books, workshops, talks and events, aims to “dispel the myth that type is a dusty subject for academics and experts” and “demonstrate the power of typography”.

What was your creative highlight of 2016?
“Going to Mumbai, India to teach 60 design students… At the end I could see first-hand how my unconventional approach to teaching typography really works.
”

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mumbai-slideshow

By Sarah Hyndman

Client: Ecole Intuit Lab, Mumbai, India
Duration: One week
Participants: 60 year II and year III students
Read an interview with the students

A week long course for second and third year students at a graphic design institute in Mumbai.

The overarching theme for the week was to explore how typography creates an emotional connection by evoking mood, creating trust and conveying personality. The structure of each day included lectures, creative sessions, individual feedback, experiments and group discussions. Information was underpinned by scientific understanding and results of Type Tasting surveys and experiments.

The course culminated in a final project to design the packaging for a product created to indulge a mood. An invitation to deliver the monthly Master Talk provided an exciting opportunity to connect with the Mumbai design and typography community.

Feedback
“Instructive and fun… Thank you for your professionalism and your teaching skills” Yan Garin, Director.
“It was awesome taking part in the experiments and listening to really cool theories”
“Opened my eyes up to the power of typography”
“Why isn’t typography always taught this way?”

A full report on the course coming soon, to be written by the students, see below for full course details.

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Watch a 3 minute edit of the Master Talk given by Sarah Hyndman at the end of the week to industry leaders and students.

“Sarah it was wonderful session. Students will learn lot from your way of expressing types” Sarang Kulkarni, co-founder of Ek Type type foundry.

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Type Tasting workshop slideshow

Case study: Type Tasting retreat
By Sarah Hyndman

Get in touch for prices and availability

This is a day-long session away from the computer designed to flex your team’s design thinking abilities as they investigate the user experience of typography, and its role as an essential design tool. This workshop combines a design thinking challenge, with hands-on typographic explorations, lashings of theory, and latest thinking in type perception for your team to take back to their desks.

This is an effective team building session that gives participants the freedom to learn and experiment away from client deadlines, and to fully immerse themselves in the experience. Exercises build on themes and drill down into detail giving your team the opportunity to put ideas into practice. Theory sessions are balanced with creative thinking, hands-on sketching and individual feedback.

Ideal for
Communication industries: designers, non-designers or a combination from different departments and teams. Entrepreneurs, type consumers (no experience needed).

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Angels to Demons: Blackletter Workshop

By Sarah Hyndman

Learn, socialise & create
Angels to Demons: Blackletter Workshop
Three hour workshop and talk
The workshop can be held at a venue of your choice, or up to 15 can be accommodated in the Type Tasting Studio, The Chocolate Factory, London N16 7SX.

Type Tasting Learn, socialise & create sessions take a typeface or type style and explore it in the context of popular culture and history to reveal the meanings beyond the letterforms.

Refuel your team’s creativity with hands-on letterform exploration as they roll up their sleeves for a fast paced and fun session away from the computer, experimenting with typography.

Explore the evolution of Blackletter typefaces from their first printed appearance in the Gutenberg Bible in the 1400s to their enduring popularity in music and fashion. Blackletter is a chameleon of a type style because its personality is transformed from the extremes of good to evil by the context it appears in; from the Bible, the masthead of a newspaper, a beer label, movie poster, record sleeve to Nazi propaganda. In this session you will look at the evolving history of Blackletter type and how it has absorbed so many associations, modern takes on the style, and also investigate your instinctive responses to the shapes of the letterforms. You will then roll your sleeves up for a hands-on creative session away from the computer sketching Blackletter letterforms as you experience how sound can alter your response to the forms. No previous experience necessary.

15 mins Mingle and relax whilst playing a couple of classic Type Tasting games.
45 mins Typographic rebellion talk by Sarah Hyndman.
90 mins Hands-on creative session exploring rebellious type and lettering.
30 mins Display work, finish with questions and a prize raffle.

Outcomes
• Enjoy a social and creative team building session in a relaxed, informal environment.
• Get away from the computer to explore a range of markmaking tools inventively and playfully. Research shows that writing and drawing by hand promotes creative idea generation and memory.
• Explore different type styles and letterforms, and how these can be used in an expressive way.
• This is a creative thinking refresher—a reminder of how to think creatively and on our feet without the preconceptions of the final outcome.

Interviews with Sarah Hyndman
Vetements, Brioni and Kanye Agree: It’s Gothic Time New York Times
Fashion’s favourite font The Times

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laurenceking_cover_april17_520

By Sarah Hyndman

The new book by Type Tasting founder Sarah Hyndman will be published by Laurence King Publishing on 17th April 2017. This is an activity book that gathers up typefaces into themes such as ‘Fonts of knowledge’, ‘Rebellious types’ and the ‘Wild Wild West’. Each chapter starts with an illustrated type sampler and then takes you through exercises that teach the origins of the typefaces and give you space to draw them for yourselves. Here’s a link to pre-order, it on Amazon, and keep an eye out for launch events and book signings nearer the time.

‘How to Draw Type and Influence People’ is written and illustrated by Sarah Hyndman. “This brand new book provides an exciting and interactive way to learn about typography. Packed with fun creative exercises to help you discover your own style and create new typefaces” Laurence King.

Sarah Hyndman How to Draw Type and Influence People Sarah Hyndman How to Draw Type and Influence People Sarah Hyndman How to Draw Type and Influence People

diary-typographicrebellion

By Sarah Hyndman

Learn, socialise & create
Typographic Rebellion Workshop
Three hour workshop and talk
The workshop can be held at a venue of your choice, or up to 15 can be accommodated in the Type Tasting Studio, The Chocolate Factory, London N16 7SX.

Type Tasting Learn, socialise & create sessions take a typeface or type style and explore it in the context of popular culture and history to reveal the meanings beyond the letterforms.

Refuel your team’s creativity with hands-on letterform exploration as they roll up their sleeves for a fast paced and fun session away from the computer, experimenting with typography.

Explore how typography can be used to give angst and rebellion a voice, and how you can use type to ensure that YOUR message is heard. You will learn from recent history how typefaces both articulate and document change, and what an important role they have played. From the anti-establishment angst of Punk, the placards of the miners’ strikes of the 1980s, the wine industry’s seismic shift through language and design, to the successful presidential campaigns in the USA.

15 mins Mingle and relax whilst playing a couple of classic Type Tasting games.
45 mins Typographic rebellion talk by Sarah Hyndman.
90 mins Hands-on creative session exploring rebellious type and lettering.
30 mins Display work, finish with questions and a prize raffle.

Outcomes
• Enjoy a social and creative team building session in a relaxed, informal environment.
• Get away from the computer to explore a range of markmaking tools inventively and playfully. Research shows that writing and drawing by hand promotes creative idea generation and memory.
• Explore different type styles and letterforms, and how these can be used in an expressive way.
• This is a creative thinking refresher—a reminder of how to think creatively and on our feet without the preconceptions of the final outcome.

Interviews with Sarah Hyndman
How to start a revolution with Comic Sans Dazed & Confused magazine interview
Punk was the anti-Helvetica Design Week interview
2016 is the new 1976 Sarah Hyndman
How Punk changed Graphic Design Sarah Hyndman

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dazed-burger

By Sarah Hyndman

I chatted to Louis Bradley of Dazed and Confused Magazine about typographic rebellion and how the ultimate way to rebel against the increasing ubiquity of the sans serif might be to use fonts that provoke a reaction like Comic Sans or Papyrus.

“How to start a revolution with Comic Sans. Could something as simple as font have been the catalyst for the spread of punk or behind Donald Trump’s win? We explore the hidden power of typeface”

The idea that something as simple as typeface can be an integral part of a protest movement might sound a bit far-fetched. But the role of fonts is just as important as actual words in communicating a message to the masses. It’s why you don’t ever stray too far away from Arial or Times New Roman on your CV – you don’t want to come across as too much of an avant-garde loose canon by opting for Lucida Handwriting or Bradley Hand. Or why you don’t commonly use curly script-like letters for your uni essays.

Sarah Hyndman creates workshops and events designed to teach the art of typography and deconstruct the power of design. The ‘Never Mind The Typography’ exhibition outlines how the angst and rebellion of punk was expressed in every fibre of the counterculture, even right down to the lettering. “When punk (and its typeface) arrived in the mid-70s, the design at that point in time was very traditional and old-fashioned, kind of nostalgic and backwards looking,” she explains. It was this reaction to the rigid restrictions of modernism that gave birth to a whole new movement in innovative design. Cast your mind back to the creator of the ransom note style and the Sex Pistols logo Jamie Reid, and the slick layered graphics on British Independent album sleeves created by Barney Bubbles, who also designed the logo for NME magazine. “With all of this comes the layering of meanings, layering of images, often lots of references and subtexts that were put in so you had to be in the know to understand the references. You know from that type style that the album is going to be in a certain rebellious underground – it’s going to have swearing in it, basically.”

Read the full article in Dazed…

Punk was the anti-Helvetica Design Week interview
2016 is the new 1976 Sarah Hyndman
How Punk changed Graphic Design Sarah Hyndman