This is the third and final instalment reviewing Type Tasting in 2017: judging, the Type Tasting pop-up lab, publications and interviews.
Type Tasting founder Sarah Hyndman has continued her mission to make typography relevant and engaging beyond the world of design, and continues to work on proof-of-concept ideas to show that design can create positive change. She has judged design awards, the Type Tasting pop-up lab has continued to gather data, both her latest book and a new collaborative study have been published and she has appeared in interviews from The Times to Channel 4’s Sunday Brunch.
This is the second instalment reviewing Type Tasting in 2017: corporate workshops, sponsored workshops and drop-in events (read part 3 here).
This year Type Tasting founder Sarah Hyndman has created workshops and events for a range of dynamic and innovative clients. Workshops have taken place at adidas HQ in Germany, for Design Thinkers in Toronto and at Tate Modern. Sessions have been created to launch the new BumbleBizz app with a workshop for entrepreneurs, as a teambuilding ‘Fight Club’ evening at WGSN, at the Wellcome Collection and for the D&AD.
This is the first instalment of a review of 2017—a busy and exciting year in which Type Tasting has popped up in prestigious locations both in the UK and abroad (read part 2 here).
Type Tasting founder Sarah Hyndman is on a mission to make typography relevant and engaging for all, she also believes that design can create positive change. Sarah specialises in making a complex topic accessible with originality, humour, a dash of theatre and lashings of audience participation. This year she has spoken at the launch of a new watch, a fragrance conference, she has been interviewed by The Times and on Channel 4’s Sunday Brunch. She has created an immersive exhibition for the British Academy, and run workshops for adidas, BumbleBizz, Wellcome and WGSN. The Type Tasting pop-up lab also gathered data for the latest collaborative study with the team from the University of Oxford, and her latest book was published.
Channel 4’s Sunday Brunch features history and fashion in type with Sarah Hyndman
Sarah Hyndman interviewed on Sunday Brunch on April 9th 2017, this is available here on catchup TV in the UK (the interview starts at around 01:10). This is an overview of the conversation that covered 550 years of type in eight and a half minutes, with a few supporting facts added in.
It’s been quite a year. Thank you to all of you who have been a part of Type Tasting and joined in so enthusiastically. I’ve enjoyed meeting you, and I’m looking forward to the new events planned for next year. Instead of writing a summary of the year I would like to share the interview I recently gave It’s Nice That for their Review of the Year, because the great questions they ask frame the summary perfectly. Below are extracts or you can read the full interview here.
I chatted to Louis Bradley of Dazed and Confused Magazine about typographic rebellion and how the ultimate way to rebel against the increasing ubiquity of the sans serif might be to use fonts that provoke a reaction like Comic Sans or Papyrus.
“How to start a revolution with Comic Sans. Could something as simple as font have been the catalyst for the spread of punk or behind Donald Trump’s win? We explore the hidden power of typeface”
Designer and type fanatic Sarah Hyndman shares her most-cherished books with It’s Nice That. By Rebecca Fulleylove
Sarah Hyndman is a graphic designer, author, researcher and the founder of Type Tasting, an experimental type studio delivering talks, workshops and events. Sarah researches and teaches about the psychology of type and how to use it to communicate more effectively. She runs workshops, gives talks and creates events such as Wine and Type Tastings, which pose the question: “Do you judge a wine by its label?” Sarah is also the author of Why Fonts Matter, which we published an extract from earlier this year that discussed the effects of typography on our emotions. She is just on the cusp of publishing a second book, How to Draw Type and Influence People, which will be published by Laurence King in spring 2017.
The designer’s inspiration comes from outside the design world, taking ideas from different genres and exploring them through the lens of typography. With this abundance of influences we wanted to find out what sits atop Sarah’s bookshelf and lucky for us it’s a diverse mix of books on packaging design, typography and food.
Typographer and graphic designer Sarah Hyndman, author of Why Fonts Matter, will be giving a talk this month about the power of typefaces in the punk era, part of the current Graphics of Punk exhibition on at the Museum of Brands.
We speak to her about how punk democratised design, and why Snapchat is the modern-day equivalent.
“It’s been used for some of the most sacred texts in the Western world,” said Michael Bierut, a partner at the design firm Pentagram and a senior critic at the Yale School of Art. “At the same time, it’s used by biker gangs, street gangs, heavy-metal groups and death-metal groups. It seems like Satan has come to own it more than God.”