Tag Archives: Sarah Hyndman

Typography Life Drawing launches next week

Ideal for designers, students & anybody curious about letterforms.

I’m excited to be starting a brand new series of online sessions next week. These are based on the hugely popular activities from the workshops I’ve been running since 2013.

Tickets for the soft launch next week are at the special price of £5.
Find out more & book here

Each weekly ticket gives you:
• 3 half-hour drawing sessions broadcast live each week at 10am–10.30am (London) on Monday, Wednesday & Friday.
• Access to the recordings for the week.

With access to the recordings, you can choose the time that suits you best that week, wherever you are in the world. Recordings will be deleted at the end of each week.

Get creative learning about typefaces with quick and fun sketching exercises. Listen to their backstories and discover the amazing history behind the styles.

Discover the shapes that make each type style unique as you sketch them. You’ll develop your own drawing style and enjoy the creative process without the pressure of creating a perfect or finished piece of work. Whatever your level, from beginner to expert, this ongoing course will supercharge your love of letterforms.

Find out more & book here

Virtual Dalston Type Safari & sign spotting pub quiz

Discover the messages hidden in London’s street signs
1-hour Type Safari + 15-minute pub quiz + Q&A
Check out all the virtual talks and events here

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London Type Safari & pub quiz
Route 1: Hidden treasures

Beautiful signs from the past are revealed when a building changes ownership, but they might not be visible for long.

Monday 18th May, 7.30pm (London)  BOOK NOW
Tuesday 2nd June, 9am (London)  BOOK NOW

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London Type Safari & pub quiz
Route 2: Crafted by hand

Signs are the voices of the high street, from DIY lettering, secret in-the-know symbols, to the craft of the sign writer.

Tuesday 19th May, 7.30pm (London)  BOOK NOW
Thursday 4th June, 9am (London)  BOOK NOW

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Routes 1 and 2 can be enjoyed as separate, stand-alone events.

• Compare East London with your local neighbourhood
• Discover clues to spot quintessential businesses from the past
• Explore ornate signs previously hidden from view
• Find out whether you judge a pub by its sign
• Revisit iconic Dalston signs that have since disappeared

Sign spotting pub quiz
This is a fun and informal session that’s suitable for everybody, no design knowledge is needed. There will be a sign spotting quiz during the tour, can you spot all the answers? At the end of the hour-long tour, you’re invited to join Sarah for a drink in a virtual local establishment as she goes through the answers. Play along with your family and friends to find out who is the champion sign spotter?

Your tour guide
Type safaris are led by Type Tasting founder Sarah Hyndman. She’s the author of the bestselling book Why Fonts Matter, a TEDx speaker, regular on BBC Radio 4 and an occasional guest on Channel 4’s Sunday Brunch. She has created a series of virtual events that will take place while Type Tasting sessions are on hold due to Covid-19.

“Just done the first part of the Dalston Type Safari as a wedding anniversary ‘night out’. It was brilliant and made us feel like we were walking the streets of Dalston during lockdown.” Cathy

“Thank you for the virtual type tour of Dalston! I never noticed the beautiful signs and pieces of history when I was there before. Lovely to learn something at the end of the working day and explore the streets from the comfort of my couch.” Radina

Check out all the virtual talks and events here

Would like to arrange a private tour for your group at a time of your choosing, maybe because you live in a different time zone? Get in touch with Sarah here.

  logo-aiga   bbc-logo    FT-Logo    oglobo_logo_mono    LTG Europe 2017 Shortlisted

      

Mood at MAX multisensory installation

Type Tasting installation at Adobe MAX in Los Angeles

Type Tasting created a large-scale multisensory installation for Adobe Fonts at the Adobe MAX conference in Los Angeles from 2nd to 6th November 2019.

“F*!*ing genius!”

Visitors were immersed in the mood of different typefaces through all of their senses. At each station they were invited to put on headphones, to smell a scent in a jar or by flipping the pages of a book, to eat a small taster and to feel a texture. Each set of stimuli was designed to bring a mood to life in the participant’s imagination. There was curiosity and intrigue as the first visitors arrived and they were soon returning with groups of friends saying “you have to try this”.

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Sarah Hyndman: “Typography can be a tool for positive change”

With the release of her two new books, Design Week speaks to the graphic designer about our annotated world, crossing over into science and why she wants everyone to have the confidence to talk about type.

When Design Week catches up with Sarah Hyndman, she’s just coming to the end of a week’s stint at this year’s Adobe Max in LA. There, she has designed a multisensory installation in which she asks participants to associate the smell, sound, taste and feel of five different typefaces.

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Looking back over an exciting 2017, part 3

This is the third and final instalment reviewing Type Tasting in 2017: judging, the Type Tasting pop-up lab, publications and interviews.

Type Tasting founder Sarah Hyndman has continued her mission to make typography relevant and engaging beyond the world of design, and continues to work on proof-of-concept ideas to show that design can create positive change. She has judged design awards, the Type Tasting pop-up lab has continued to gather data, both her latest book and a new collaborative study have been published and she has appeared in interviews from The Times to Channel 4’s Sunday Brunch.

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Looking back over an exciting 2017, part 2

This is the second instalment reviewing Type Tasting in 2017: corporate workshops, sponsored workshops and drop-in events (read part 3 here).

This year Type Tasting founder Sarah Hyndman has created workshops and events for a range of dynamic and innovative clients. Workshops have taken place at adidas HQ in Germany, for Design Thinkers in Toronto and at Tate Modern. Sessions have been created to launch the new BumbleBizz app with a workshop for entrepreneurs, as a teambuilding ‘Fight Club’ evening at WGSN, at the Wellcome Collection and for the D&AD.

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Looking back over an exciting 2017, part 1

This is the first instalment of a review of 2017—a busy and exciting year in which Type Tasting has popped up in prestigious locations both in the UK and abroad (read part 2 here).

Type Tasting founder Sarah Hyndman is on a mission to make typography relevant and engaging for all, she also believes that design can create positive change. Sarah specialises in making a complex topic accessible with originality, humour, a dash of theatre and lashings of audience participation. This year she has spoken at the launch of a new watch, a fragrance conference, she has been interviewed by The Times and on Channel 4’s Sunday Brunch. She has created an immersive exhibition for the British Academy, and run workshops for adidas, BumbleBizz, Wellcome and WGSN. The Type Tasting pop-up lab also gathered data for the latest collaborative study with the team from the University of Oxford, and her latest book was published.

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Wine and Type Tasting evening

Do you Judge a Wine by its Label?
Arrange a Wine & Type Tasting evening for your team and clients
By Sarah Hyndman

We will bring this innovative type and wine tasting, based on the sell-out success at the London Design Festival, to you for your team and clients. Take part in a series of activities and games that will delight and inform, in a relaxed and social setting.

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Font Selfie Workshop at the V&A for the London Design Festival

Font Selfie Workshop at the V&A for the London Design Festival
Type Tasting
Saturday 16th and Sunday 17th September
11am to 5pm, free drop in, no booking necessary
Sackler Centre, Victoria and Albert Museum
London Design Festival 2017

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