Tag Archives: Sarah Hyndman

Kern Baby Kern

What’s the story behind the t-shirt?

This t-shirt is inspired by the song Disco Inferno by the Trammps. It’s a disco classic and almost impossible to listen to without dancing along.

🎵 Listen to the song (turn up the sound and dance)

Kerning is a geeky typography term for the spacing between individual letters. There are lots of examples of when kerning goes wrong with unfortunate and amusing results. One of my near-misses was when I set the words FLICK THE PAGES on a scented book for an exhibition. I realised just in time that the close spacing between the L and I looked more like a U. Oops.

The three typefaces that feature on the Kern Baby Kern t-shirt were available as rubdown Letraset sheets. Chromium One was designed by David Harris in 1983. This was perfect for a decade of chrome and airbrushed posters. Shatter is an experimental typeface designed by Vic Carless in 1973. Carless literally smashed Helvetica up, which is what Punk did to Modernism in the 1970s. Piccadilly was designed by Christopher Matthews in 1973—this neon font is pure 1970s disco.

These are unisex t-shirts in regular men’s sizes (different colours and styles can be arranged on request). They’re printed on a 100% organic cotton t-shirt and printed in the UK in a renewable energy-powered factory. Worldwide shipping available.

Buy the dark grey & white print t-shirt, £19
(available worldwide)

Buy the white print t-shirt, £19
(available worldwide)

See all the t-shirt designs

(Buy t-shirts and support my book writing)

Fantastical Fonts with Sarah Hyndman: online live events

🔊Listen to the audio version

Not-to-be-missed interactive, funny and fantastical live events. Sarah’s on a mission to make typography exciting for everybody by inviting you to take part in games and demonstrations so you can make the discoveries for yourself.

Come along to this fun and irreverent online event with author Sarah Hyndman. Join in with games from her bestselling book Why Fonts Matter. She’ll answer as many of your questions as possible, no questions are too silly or too strange!

Ideal for beginners, students and anybody curious about reading fonts. We’re all font consumers in our everyday lives. Sarah will show you that you’re already an expert, even if you don’t realise it.

WHO’S THAT FONT?
Tuesday 14th September, 7pm to 8pm (BST)
Do fonts have personalities? Which would you date, ditch or just be friends with? What does a font reveal about your personality?

DO FONTS SMELL?
Tuesday 28th September 7pm to 8pm (BST)
What might different fonts smell like and what memories do they evoke? Can a font make your jellybean taste different? How do fonts interact with all your senses?
Bring a matching pair of jellybeans for an experiment.
£1.99 per person, only 25 tickets.
Book here

Once you’ve purchased your ticket you’ll be sent the Zoom details. Please tell your friends, let’s have some fun.

Are you ready to immerse yourself in the fantastical world of fonts?

About your host
Sarah Hyndman demystifies the amazing world of typography. She is the author of Why Fonts Matter. She is a TEDx speaker, a regular on radio (BBC Radio 4’s Word of Mouth with Michael Rosen, Saturday Live, Today.) and TV (Channel 4’s Sunday Brunch). Sarah is a multisensory typography expert and collaborates on studies with Professor Charles Spence of the University of Oxford.

What’s the secret message hidden in your t-shirt?

🎵 Listen to Hunky Dory on Spotify (and spot the Zipper font)

Many of you know about (and share) my love of Letraset—the sheets of rub-down lettering that often featured the fashionable fonts of the day. The first gig I went to was with my friend Caryl to see David Bowie. He was the soundtrack to our teenage years. My school books were adorned with meticulous drawings of lettering from his record covers. I was so excited when I found the Hunky Dory title typeface, called Zipper, as a sheet of Letraset. Now I could make my books look like Bowie merch with the official Hunky Dory font.

Your t-shirt is inspired by that sheet of Letraset. Letters have been removed to leave a secret message on your shirt. They spell out Hunky Dory, David Bowie, Changes, Life on Mars and 1971. (Geeky detail: the second ‘1’ in 1971 is made from a deconstructed ‘T’ because Letraset sheets don’t always have enough of the characters you need).

Buy the Zipper t-shirt

Visit the new Type Tasting shop

(Buy t-shirts and support my book writing)

Come to a Typographic Swearing Workshop on Valentine’s Day

Would you like an alternative way to spend Valentine’s Day? Come along to an online Typographic Swearing Workshop and get creative.

THIS IS NOT A DATE—everybody’s welcome. This is an antidote to all the gooey cuteness of Valentine’s Day.

This is a typographically fun and rebelliously creative workshop where you can vent some frustration using fonts. Learn about rebellious typography through history. Explore the sounds that make swear words so satisfying. Subvert lettering to create your own typographic profanities. Suitable for all, no experience needed and you can join this virtual session from anywhere in the world.

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Professional development typography masterclasses

Professional development typography masterclasses—not just for designers!

Invest in the professional development of your company with effective Zoom workshops that are engaging and fun with plenty of “aha!” moments.

Typography is the voice of your brand and it’s important for everybody in a company to understand some basics, not just graphic designers.

This is a series of Zoom masterclasses hosted by author, researcher and Type Tasting founder Sarah Hyndman. Sarah’s an expert in making learning fun and is on a mission to make typography exciting for everybody. Each masterclass focuses on an experiential area of typography with enlightening activities, engaging demonstrations and useful how-to guides. These are currently available as live Zoom sessions, which means you can join a masterclass from anywhere in the world.

Ideal for departments across the whole company, not just designers
These are interesting, inspiring and fun workshops with clear and empowering takeaways for people from all roles in a company. They’re ideal as a team-building session or to reinforce the importance of coherent use of language and fonts for your brand.

You can arrange a private session for your group or organisation, or come along as an individual to a public event. Private sessions are modified to suit the participants.

“Such a fun, interesting and inspiring workshop with clear and empowering takeaways. It reinforced the importance of coherent presentation of our brand for colleagues from all parts of our company, in all types of roles.” Nicky Borowiec, Springer Nature

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Learn in lockdown & meet people around the world

As another lockdown is about to begin here in England I’ve been thinking about ways I can help at a difficult time for so many. I’m creating new Learn in lockdown workshops on Sundays starting this coming weekend (scroll down to see the dates and topics). These are interactive and fun creative sessions, which are suitable for all levels and you can join in from anywhere in the world.

I know from the conversations I have with so many of you that there’s a shared feeling of loneliness and isolation during lockdowns. In response to this, my live Zoom workshops are packed with interactivity and you’re encouraged to keep your cameras on where possible so we all feel like we’re in the same room together.

There’s an option for a small group to join me for a chat after the event. I’ve been finding that this is a wonderful opportunity to talk about the event with people from around the world and to hear how so many of our experiences are shared.

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So you thought typography history was boring?

A selection of creative drawings

“Typography doesn’t exist in a history vacuum”

I’ve started a new online series based on the extremely popular activity from my in-person workshops called Typography Life Drawing. This article is a celebration of the results and feedback I’ve received so far, which you can see here are wonderful. A selection of the work is featured here or click here to visit the growing gallery.

This is an innovative new way to learn about type history through drawing, storytelling and music.

“It’s 3 x half-hour sessions a week but the sessions are recorded so you can do them in your own time. Brilliant!” Jan Lewis

There’s still plenty of time for you to join in. With a new topic each week you can just join in for the weeks that interest you or sign up for the whole series!

Typography Life Drawing with author Sarah Hyndman

Weekly £9.50 / £6 (students) book here
4-week subscription £33 book here
Full series subscription £65 (only available until Sunday 23rd August) book here

“Another incredible week of Typography Life Drawing. I can’t recommend these enough. Come for the drawing, stay for the history lessons.” @Minarama

👏🎉 Terrific Tuscans drawings shown above are by Olivia Krawczyk, @minarama, @stonkingfidosetc, @minarama, @stircreativenz and Kat Gaska (left to right, top to bottom) 👏🎉

 

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Typography Life Drawing launches next week

Ideal for designers, students & anybody curious about letterforms.

I’m excited to be starting a brand new series of online sessions next week. These are based on the hugely popular activities from the workshops I’ve been running since 2013.

Tickets for the soft launch next week are at the special price of £5.
Find out more & book here

Each weekly ticket gives you:
• 3 half-hour drawing sessions broadcast live each week at 10am–10.30am (London) on Monday, Wednesday & Friday.
• Access to the recordings for the week.

With access to the recordings, you can choose the time that suits you best that week, wherever you are in the world. Recordings will be deleted at the end of each week.

Get creative learning about typefaces with quick and fun sketching exercises. Listen to their backstories and discover the amazing history behind the styles.

Discover the shapes that make each type style unique as you sketch them. You’ll develop your own drawing style and enjoy the creative process without the pressure of creating a perfect or finished piece of work. Whatever your level, from beginner to expert, this ongoing course will supercharge your love of letterforms.

Find out more & book here

Virtual Dalston Type Safari & sign spotting pub quiz

Discover the messages hidden in London’s street signs
1-hour Type Safari + 15-minute pub quiz + Q&A
Check out all the virtual talks and events here

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Mood at MAX multisensory installation

Type Tasting installation at Adobe MAX in Los Angeles

Type Tasting created a large-scale multisensory installation for Adobe Fonts at the Adobe MAX conference in Los Angeles from 2nd to 6th November 2019.

“F*!*ing genius!”

Visitors were immersed in the mood of different typefaces through all of their senses. At each station they were invited to put on headphones, to smell a scent in a jar or by flipping the pages of a book, to eat a small taster and to feel a texture. Each set of stimuli was designed to bring a mood to life in the participant’s imagination. There was curiosity and intrigue as the first visitors arrived and they were soon returning with groups of friends saying “you have to try this”.

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