Type Tasting created a large-scale multisensory installation for Adobe Fonts at the Adobe MAX conference in Los Angeles from 2nd to 6th November 2019.
Visitors were immersed in the mood of different typefaces through all of their senses. At each station they were invited to put on headphones, to smell a scent in a jar or by flipping the pages of a book, to eat a small taster and to feel a texture. Each set of stimuli was designed to bring a mood to life in the participant’s imagination. There was curiosity and intrigue as the first visitors arrived and they were soon returning with groups of friends saying “you have to try this”.
The Typographic Time Machine collection popped up at the V&A at the weekend and we filled the space with amazing letters. A full blog post will come soon (after the festival has ended), meanwhile here is a glimpse of what happened.
Ralph Steadman is one of the most influential and provocative British artists, whose ink splattered style, anarchic wit and characteristic figures are immediately recognisable.
“Some people really deserve a custard pie. If you’re not going to shock or enlighten, I don’t really see the point.” Says Steadman to Vanity Fair
Steadman’s pieces for Type Tasting are created both in his freehand inky style (below), and using woodblock printing letters (above), the double ‘OO’ ligature appears in many of his prints. “I ink the letters by hand roller—drop the paper directly onto the block letter area and get my pet elephant Caxton to roll onto its back— then lovingly push to coax him to roll through 180 degrees across the outdoor grass printing bed—and…….
VOILAA!!! Done quicker than it takes to place a Trunk Call!!”