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How to Draw Type & Influence People by Sarah Hyndman
How to Draw Type & Influence People by Sarah Hyndman

How to draw type and Influence People, and why this matters
By Sarah Hyndman
Buy on Amazon
Join us for the book launch at Tate Modern on Friday 21st April from 6 to 8pm.

The new book by Type Tasting founder Sarah Hyndman is a hands-on activity book that invites you to completely immerse yourself in the world of fonts investigating and hacking them for yourself. Get creative as you learn about typefaces by exploring their shapes using pen and pencil, and do this in your own style so the book becomes uniquely your own. Think of this as life drawing with fonts.

I first fell in love with the shapes of words and letterforms as a child in a sweetshop. I would gaze at the styles and shapes that would literally bring the different flavour experiences to life; knowing which would fizz, melt-in-my-mouth, taste sour and then sweet, or pop explosively and noisily. I would spend hours drawing my own versions of sweet wrappers, and inventing fantastical letterforms that I would then stock in my toy sweet shop to sell to my brother and sister.

It’s one thing to read a description of a typeface; it’s an entirely different experience to pick up a pencil and explore the intricate shapes that make each font unique. In my Type Tasting workshops I find that drawing is an extremely effective way for people to learn about type styles, as I discovered when I was sketching sweet wrappers as a child. This is backed up by science, which shows that hand drawing on paper triggers more of our senses and this multiplies our ability to remember.

There is also a rich tradition of hand drawing type; graphic designers would carefully draw typographic layouts for typesetters to recreate and print before computers were commonplace in the design studio. Doing this gave them an in-depth understanding of the subtle differences between typefaces, and the confidence to work with a wide range of different styles.

My mission is to make typography fun and exciting for everybody, not just experts and academics. I think this is important because type is woven into our everyday lives, especially in today’s Information Age in which so much of the information we receive is what we read. Type styles reflect developments in technology, art movements, changing fashions, popular culture and can document the history of your own life—this is what makes type so exciting.

Whatever your level, from beginner to expert, I would like this book to inspire you to feel excited and more adventurous next time you scroll down the font menu on your computer.

How to Draw Type & Influence People by Sarah Hyndman How to Draw Type & Influence People by Sarah Hyndman

How to Draw Type & Influence People by Sarah Hyndman How to Draw Type & Influence People by Sarah Hyndman

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typetasting_ldf16_wytldf-rev

By Sarah Hyndman

Make a type/lettering day of it when you join author and Type Tasting founder Sarah Hyndman for a What’s Your Type? 1-hour workshop in Borough on Wednesday 21st.

What’s Your Type?
L
earn how to choose fonts with confidence.
Weds 21st Sept
Start times: 12pm, 2pm, 5pm, 7pm and 9pm
Bedales Borough Market
Bankside Design District
BOOK NOW £15 (booking is essential)
Find out more…

Mike Meyer signpainter Light Capsules
Ghostsigns Light Capsules & Sign Painting Demonstrations
Between 8-10pm at The Distillery (2-18 Great Suffolk Street), you can be illuminated by the Ghostsigns Light Capsules installation, and legendary sign painter Mike Meyer will be giving live lettering demonstrations.

Borough Market
Borough Market

While you are here you could take a type safari of Borough Market—spotting the huge variety of type and lettering to be found in in the bustling area. The market is open until 5pm.

Ghostsigns app Bedales Borough Market
Ghostsigns Bankside Walking Tour

Download the Borough Ghostsigns Walk Tour App and take a self-guided tour of the faded ghostsigns, or voices from the past, to be seen in the area.

Bedales Wines
We also highly recommend a plate of tapas downstairs before or after the workshop at Bedales of Borough, with ingredients entirely sourced from Borough Market.

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Bankside Design District during the London Design Festival

Click here for a roundup of all the London Design Festival events taking place at Bankside

 

Typographic Time Machine workshop at the V&A #TimeType

Typographic Time Machine workshop at the V&A #TimeType Typographic Time Machine workshop at the V&A #TimeType

By Sarah Hyndman

The Typographic Time Machine collection popped up at the V&A at the weekend and we filled the space with amazing letters. A full blog post will come soon (after the festival has ended), meanwhile here is a glimpse of what happened.

STOP PRESS read all about it: Emily Melling writes about her #TimeType experiences.

Huge thank you to everybody who came along and took part, and who submitted letters from around the world. Please keep posting photos of your letters with #TimeType,

Pinterest-logo.png Click here to see the growing Pinterest board.

Thank you to the V&A and to Monotype and their wonderful fonts.

Would you like to learn more about fonts? Come to a 1-hour ‘What’s Your Type?‘ workshop on Wednesday 21st September, find out more.

Typographic Time Machine workshop at the V&A #TimeType

Typographic Time Machine workshop at the V&A #TimeType Typographic Time Machine workshop at the V&A #TimeType
Typographic Time Machine workshop at the V&A #TimeType Typographic Time Machine workshop at the V&A #TimeType

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Mashable. Type Tasting Typography Workshop at SXSW

It’s just two weeks until South by Southwest Interactive starts, described as a “massive festival, bringing together the brightest minds in digital media, technology, journalism, health, film, space, business, gaming and more, with hundreds of sessions, parties and meetups spread across dozens of venues around Austin.”

The Type Tasting Global Lettering Workshop is on Saturday March 8th and has been listed by Mashable as one of the ’38 SXSW 2014 Panels You Can’t Miss’

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photo 1

The Type Tasting studio turned into a creative wonderland of ink and hand painted letters this weekend. To coincide with the London screenings of Sign Painters Mike Meyer, one of the film’s stars, came to town to deliver an intensive two-day sign painting workshop which was organised by Sam from Better Letters. Mike teamed up with the Brilliant Sign Co. and under their expert guidance we filled the Type Tasting studio with inky lettering.

“Covered in paint & happier for it.” @FranPayne

ol photo 2

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