How to draw type and Influence People, and why this matters

How to Draw Type & Influence People by Sarah Hyndman
How to Draw Type & Influence People by Sarah Hyndman

How to draw type and Influence People, and why this matters
By Sarah Hyndman
Buy on Amazon
Join us for the book launch at Tate Modern on Friday 21st April from 6 to 8pm.

The new book by Type Tasting founder Sarah Hyndman is a hands-on activity book that invites you to completely immerse yourself in the world of fonts investigating and hacking them for yourself. Get creative as you learn about typefaces by exploring their shapes using pen and pencil, and do this in your own style so the book becomes uniquely your own. Think of this as life drawing with fonts.

I first fell in love with the shapes of words and letterforms as a child in a sweetshop. I would gaze at the styles and shapes that would literally bring the different flavour experiences to life; knowing which would fizz, melt-in-my-mouth, taste sour and then sweet, or pop explosively and noisily. I would spend hours drawing my own versions of sweet wrappers, and inventing fantastical letterforms that I would then stock in my toy sweet shop to sell to my brother and sister.

It’s one thing to read a description of a typeface; it’s an entirely different experience to pick up a pencil and explore the intricate shapes that make each font unique. In my Type Tasting workshops I find that drawing is an extremely effective way for people to learn about type styles, as I discovered when I was sketching sweet wrappers as a child. This is backed up by science, which shows that hand drawing on paper triggers more of our senses and this multiplies our ability to remember.

There is also a rich tradition of hand drawing type; graphic designers would carefully draw typographic layouts for typesetters to recreate and print before computers were commonplace in the design studio. Doing this gave them an in-depth understanding of the subtle differences between typefaces, and the confidence to work with a wide range of different styles.

My mission is to make typography fun and exciting for everybody, not just experts and academics. I think this is important because type is woven into our everyday lives, especially in today’s Information Age in which so much of the information we receive is what we read. Type styles reflect developments in technology, art movements, changing fashions, popular culture and can document the history of your own life—this is what makes type so exciting.

Whatever your level, from beginner to expert, I would like this book to inspire you to feel excited and more adventurous next time you scroll down the font menu on your computer.

How to Draw Type & Influence People by Sarah Hyndman How to Draw Type & Influence People by Sarah Hyndman

How to Draw Type & Influence People by Sarah Hyndman How to Draw Type & Influence People by Sarah Hyndman

We are all type consumers and we interact with typefaces frequently as we go about our everyday lives. We may not be consciously aware of it, but the shapes and styles of the fonts themselves communicate a huge amount of information independently of the words they spell out. We instinctively understand what they are communicating to us because we have been learning to recognise these visual codes all our lives.

A font has the power to transform the meaning of a word: to give it a voice and a personality, to make it look knowledgeable, extrovert or stylish. Fonts keep us safe and help us find our way, and sometimes perform a sleight of hand. Fonts interact with all our senses, giving us a glimpse of what a product might taste or smell like and how much it will cost when we buy it.

How to Draw Type and Influence People: An Activity Book
Laurence King Publishing
April 2017
Preorder on Amazon

 How to Draw Type & Influence People by Sarah Hyndman

How to Draw Type & Influence People by Sarah Hyndman How to Draw Type & Influence People by Sarah Hyndman
How to Draw Type & Influence People by Sarah Hyndman How to Draw Type & Influence People by Sarah Hyndman      
How to Draw Type & Influence People by Sarah Hyndman

Lettering or font? Lettering is a one-off composition often drawn or painted by hand, whereas type and fonts are pre-fabricated alphabets that can be repeated on a screen or in print. This is a book about the fonts you find in your drop down menu.

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