Tag Archives: typography

Game created by Adobe fonts and Sarah Hyndman

What’s your typographic superpower?

A meditation in typography for people with a fondness for fonts.

A fun game created by Adobe Fonts and Sarah Hyndman to showcase the new browse-by-tags feature that lets you help build the Adobe Fonts collection of tags. More fonts and tags will be added in the future.

The game was built by Oddbird with sound created by Rob Taliesin Owen.

Play the game here https://game.fonts.adobe.com/

Would you like your work featured?

Would you like to have your work featured in the new Scary letters & frightening fonts online sessions?

I’ll be showing examples of scary letters, frightening fonts and horrifying characters and you have the chance to have yours included. Download the letter templates below, or create your own letters, and do something to them that looks truly terrifying.

You might want to cover them in dripping red ink, slash them out of the paper background, cut them out and put them against a light so that they cast huge, creepy shadows. Think about things you can do to letters to create a chill down the spine.

Email your scary letter submissions to sarah@typetasting.com, along with the credit you’d like included with your work if your letters are chosen to be featured.

Click here to download the outlined letters as a pdf or click on the letter sheets below for a large version you can download and trace over.

Main image by Sarah Hyndman featuring the font Totally Gothic by Zuzanna Licko.

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Why are there so many fonts?

Final weeks — book now or miss out! This is the most effective way to learn about fonts. Learn why there are so many different styles: from politics to pop-culture and where you’ll encounter them today.

No knowledge of typography is needed, just your curiosity. Draw along as you learn with a Spotify soundtrack.

Three x half-hour sessions are broadcast live on each topic then available to watch at a time that suits you. Recordings are only available for three weeks after the live broadcasts end.
£9.50 / £6 (students and those financially impacted by coronavirus).
Book here

 

So you thought typography history was boring?

A selection of creative drawings

“Typography doesn’t exist in a history vacuum”

I’ve started a new online series based on the extremely popular activity from my in-person workshops called Typography Life Drawing. This article is a celebration of the results and feedback I’ve received so far, which you can see here are wonderful. A selection of the work is featured here or click here to visit the growing gallery.

This is an innovative new way to learn about type history through drawing, storytelling and music.

“It’s 3 x half-hour sessions a week but the sessions are recorded so you can do them in your own time. Brilliant!” Jan Lewis

There’s still plenty of time for you to join in. With a new topic each week you can just join in for the weeks that interest you or sign up for the whole series!

Typography Life Drawing with author Sarah Hyndman

Weekly £9.50 / £6 (students) book here
4-week subscription £33 book here
Full series subscription £65 (only available until Sunday 23rd August) book here

“Another incredible week of Typography Life Drawing. I can’t recommend these enough. Come for the drawing, stay for the history lessons.” @Minarama

👏🎉 Terrific Tuscans drawings shown above are by Olivia Krawczyk, @minarama, @stonkingfidosetc, @minarama, @stircreativenz and Kat Gaska (left to right, top to bottom) 👏🎉

 

“Sarah is a fantastic tutor, gives historical context and encourages us to think beyond letterforms into social and aesthetic implications. Can’t recommend it enough” Mina Bach

“Brilliant format—loved the Spotify playlists too” Dr Geraldine Marshall

“I was curious about typography but wasn’t sure where to start in learning more. This playful, fast-moving online series was the perfect introduction to some key ideas in the history, use and appreciation of type. Thanks Sarah for your infectious enthusiasm and fun approach to teaching.” Gabby Hoad

👏🎉 Sans Seekers drawings shown above are by Jenny Monds, Kat Gaska, @stonkingfidosetc, Olivia Krawczyk and Jitka Hruzova (left to right, top to bottom) 👏🎉

 

“I signed up for the first Typography Life Drawing session because it sounded interesting and I fancied a bit of sketching. Sarah packs so much information into these fun, bite sized sessions—visual images, sounds, history and further resources; it was way more inspiring than I expected. After every class I’m buzzing with enthusiasm and lots of new ideas!” Kat Gaska

“Just took part in live Typography Life Drawing with @typetasting. It was fab! Definitely recommend 👏👏👏👏” @Thecreativeapes

👏🎉 Book to poster drawings shown above are by @amymuddle, @typographHer, @minarama, @jenna_b_design, @nicewriting, @thecreativeapes, @Jenna_b_design and @mycolourfullife.online (left to right, top to bottom) 👏🎉

Find out more about the Typography Life Drawing series here, or contact me here to discuss private sessions for your group or organisation.

A taste of Helvetica

This week in Typography Life Drawing we’re looking at sans serif letterforms. These apparently simple and minimal shapes, in fact have complex backstories and they reflect huge changes both in society and cultural attitudes. Here are some extras about Helvetica that didn’t make it into the episode. 

Helvetica has become ubiquitous, look around and it won’t be long before you read something set in Helvetica; it appears on the New York Subway, on tax forms and has been embraced by technology companies. Graphic designers love it, so the typeface has been a design industry default for many years. Much of its enduring appeal is not just in the perceived neutrality of its form, or in its extensive font family, but with the history and the associations that it has absorbed along the way that have made it one of the most famous typefaces of all time.

Helvetica was designed to appear neutral — to have no intrinsic associations of its own so that words could speak for themselves without any added meaning from the style of the typeface.

1. Is Helvetica is still seen as the serious and instructional typeface it was designed to be?

Helvetica was designed for practical scenarios like signage, according to Helvetica the documentary by Gary Hustwit. In Sarah’s online survey over 70% of participants said they would take a danger sign set in Helvetica more seriously than in a selection of other typefaces.

Online Type Tasting survey 348 responses 

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Typography Life Drawing launches next week

Ideal for designers, students & anybody curious about letterforms.

I’m excited to be starting a brand new series of online sessions next week. These are based on the hugely popular activities from the workshops I’ve been running since 2013.

Tickets for the soft launch next week are at the special price of £5.
Find out more & book here

Each weekly ticket gives you:
• 3 half-hour drawing sessions broadcast live each week at 10am–10.30am (London) on Monday, Wednesday & Friday.
• Access to the recordings for the week.

With access to the recordings, you can choose the time that suits you best that week, wherever you are in the world. Recordings will be deleted at the end of each week.

Get creative learning about typefaces with quick and fun sketching exercises. Listen to their backstories and discover the amazing history behind the styles.

Discover the shapes that make each type style unique as you sketch them. You’ll develop your own drawing style and enjoy the creative process without the pressure of creating a perfect or finished piece of work. Whatever your level, from beginner to expert, this ongoing course will supercharge your love of letterforms.

Find out more & book here

Sunday Type Safari for The Design Museum

Take part in #FontSunday for The Design Museum

Every week The Design Museum hosts #FontSunday on Twitter. I’m excited that I’m hosting this event on Sunday. I’d love to see the wonderful fonts that represent your activities for the day. What eye-catching logos, packaging, labels or signs do you plan to interact with?

Post your photos on Twitter from 12 noon with #TypeSafari @DesignMuseum. I’ll be chatting and sharing photos throughout the afternoon and The Design Museum will be retweeting their favourites. Take part and you could have your photos shared by The Design Museum!

We’d love to see the beautiful fonts that represent your activities for the day. What labels, mastheads or wrappers reveal your Sunday rituals? Post your photos from noon on Sunday.

Typographic synaesthesia experience session

Typographic synaesthesia experience session

A fantastical multisensory online event designed to stimulate all your senses

Wednesday 15th July
7.30pm to 8.45pm (BST) Book now

Sunday 23rd August
10am to 11.15am (BST) book now

£10 / £5 concs & financially impacted by covid-19
30% discount for groups of 3 or more*
Interactive event with multisensory activities (Zoom)

As featured in Design Week’s July Picks of the Month.

Take part in a fun session with games and find out about some of Sarah’s research as you discover first-hand how the appearance of the words you read interacts with all of your senses.

Suitable for all, no experience needed and you can join this virtual session from anywhere in the world.

This is not just a font, it’s also an idea, a smell, a song, a memory, a feeling, a personality, a warning, a taste…

Discover for yourself how the different shapes and styles of the typefaces that you read every day trigger responses in your brain that link to all of your senses.

Take part in a version of an experiment that Sarah has co-published with Professor Charles Spence from the University of Oxford, which is now a demonstration done by Heston Blumenthal based on her work.

BYO activity kit
You’ll receive a list of easy-to-source items when you book your ticket so that you can take part in the multisensory demonstrations.

Recent Zoom guests have said “The event is genius”,  “you are such an amazing storyteller!” and “That was fun. Whoever woulda’ thought that I could be eating granola in Portland Oregon while visiting London?

Your host
This series of talks is created by Type Tasting founder Sarah Hyndman. She’s the author of the bestselling book Why Fonts Matter, a TEDx speaker, regular on BBC Radio 4 and an occasional guest on Channel 4’s Sunday Brunch. She has been researching and writing about typography and perception since 2013 and co-publishes studies with Professor Charles Spence of the University of Oxford.

Would you like to know about upcoming virtual talks? Sign up here.

Would like to arrange a private talk for your group at a time of your choosing? Get in touch with Sarah here.

 

*Discount applies to full-price tickets.

Event images by David Owens, author photo by Juliana Johnston.

 

Creative Lockdown Project: Music alphabet

Creative Lockdown Project: Music alphabet

Challenge
What music has been the soundtrack to your time in lockdown? Draw, photograph or take screengrabs of the letters from the names of your favourite bands or album covers. Combine these to make up a word or phrase that describes how the music has made you feel at this time of social distancing.

Results
Share your finished project on social media with #CreativeLockdownProject. Tag #TypeTasting as I’ll be sharing some of the results.

These challenges are designed to be a bit of fun and to document our time collectively spent in lockdown. Please share it with friends and post your final results on social media with #CreativeLockdownProject. If you also tag #TypeTasting I’ll be sharing some of the results.

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Creative Lockdown Project: Letter hunt

Creative Lockdown Project

Creative Lockdown Project: Letter hunt

We’re all starting to look forward again as we plan our way in a very changed world. At first, I really missed seeing everybody but I’m constantly amazed by how adaptable humans are as we find new ways to interact online.

This week’s challenge comes from Heidi Robinson of TGSA Creative Arts & Design technology, who also took all the photos.

These challenges are designed to be a bit of fun and to document our time collectively spent in lockdown. Please share it with friends and post your final results on social media with #CreativeLockdownProject. If you also tag #TypeTasting I’ll be sharing some of the results.

Continue reading