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Are you a university or college arranging cultural and educational trips to London? This is a brand new workshop created for visiting overseas students from international universities and colleges. This session tells the evocative story of typography through London street signs.

Roll up your sleeves for sketching and typographic life drawing. Get hands-on exploring letterforms using different mark making mediums as you discover the wondrous and eclectic world of London letterforms.

This is an immersive and multisensory journey through time, type and semiotics from past history to future trends all served up with sound and activities.

Author Sarah Hyndman is your tour guide for this hands-on and interactive journey. She will show you how the street signs of London reveal amazing layers of history — from the pictograms and heraldic motifs of the Middle Ages, through to current day trends in typography.

Learn how to take a closer look at the city streets to discover how new and preserved signs narrate three centuries of letterforms. Understand what these tell you about the social and cultural development of an area and spot ‘secret’ clues that are hidden in their shapes.

See how the arrival of printing in the 1400s and the Industrial Revolution in the 1800s transformed the urban landscape, and introduced a chorus of typographic voices ranging from wayfinding to advertising.

Discover how the street signs in one area tell you of royal visits to the local pub, hide a traditional London pie and eel shop from the 1800s, and preserve as part of a building the name of a factory that sold artist’s paints to both Constable and Turner. See how signs reflect the mood of the zeitgeist as Art Deco letterforms from cinemas of a century ago sit alongside the vernacular D.I.Y. signage of the market stalls. Understand how the lettering over the shops and restaurants reflects the different communities who have made the area home over the years.

Ultimately you will learn how the signage in the urban environment documents an area’s unique visual DNA, and how this brings the history of typography to life as it takes it out of the textbook and shows that it is a part of your everyday life.

No drawing skills are necessary. This session is suitable both for complete beginners and those with previous experience.

Options
• 1-hour talk
• Half or full-day workshop

“Your workshop really opened my mind and impacted me in a powerful way. I’ve even secured an internship designing typefaces” Leah, Portland State University, USA

“Why isn’t typography always taught this way?” Ruchi, Ecole Intuit Lab, India

“We had an amazing time at the workshop, even the non design majors! It was honestly one of the highlights of my trip” Victoria, Stevenson University, USA

Learning outcomes
• Enjoy an expressive and fun mark-making session away from the computer.
• Explore letterforms by hand to gain greater understanding of different type styles.
• Learn about type styles in context of history, popular culture and social trends, and the associations they have absorbed.
• Understand how letterforms have been shaped by developments in technology.
• Create your own hand-drawn type sketches for your future reference.

Suitable for
• All communications teams
• Graphic designers
• Students
• The curious: no prior knowledge of (or interest in) fonts is necessary

Workshop clients include Birmingham City University, California Polytechnic, Ecole Intuit Lab Mumbai, Portland State University, RMIT Melbourne, Shillington, Stevenson University Maryland, University of Bedfordshire, VIA University College Denmark, Wolverhampton University.

Links

The wondrous world of London letterforms

All Workshops and teaching

Get in touch with Sarah for availability and prices

What is a typographic intervention? What if it’s not what it says on the tin? Can typography alter your experiences, or nudge you to change your behaviour?

This year we are exploring the potential for creating typographic interventions that initiate positive behaviour change. You are invited to take part in typographic research. Some of the experiments you will take part in are in their early proof of concept stages, for others data is being gathered potentially to be published as a future collaborative study.

The Type Tasting Pop-up Typography Lab will be in residence at the D&AD Festival with a series of experiments running throughout the festival designed to gather data, and also to encourage you to think differently about typefaces and perception as you take part in them. Find out more here.

Sarah will be speaking at about the results of this ongoing project at the Museum of Brands on 25th October. This is intended as a conversation starter about the language of enticement vs the voice of authority or guilt, with a view to publishing the results later in the year. The first stages of the explorations have been featured in The Times and iNewspaper.

* Take part in the research online by clicking on the links below *

       

 

 

 

What typography trends are forecast for 2018 and how can you use them?
Trend 7. Fashion
By Sarah Hyndman

This part 7 in a series of posts looking at typography trends that we predict will influence graphic design in 2018, and explaining how you can incorporate each trend into your work.

1. Vernacular2. Neutral & universal3. Personality4. The return of flares & serifs5. Colour fonts6. Variable fonts7. Fashion / 8. Trend forecasters

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6. Fashion
SECTORS: SOCIAL MEDIA, FASHION, BLOGGERS

HOW TO USE THIS TREND: Use fashion-led fonts if it is important to be on-trend. Be careful to stay ahead of the curve as fashions date as quickly as they appear, and may not be appropriate for projects with a longer life-span.

Fashion fonts are ephemeral, often appearing on Instagram, street fashion and music apparel. In 2017 Cooper Black became a brief Instagram sensation and added a touch of 1970s nostalgia to slogan t-shirts. Kanye West took the lettering used by New York street gangs in the 1980s as the inspiration for his ‘Beazley Designs of the Year’ nominated Life of Pablo range.

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What typography trends are forecast for 2018 and how can you use them?
Trend 6. Variable fontsts
By Sarah Hyndman

Part 6 in a series of posts looking at typography trends that we predict will influence graphic design in 2018, and explaining how you can incorporate each trend into your work.

1. Vernacular2. Neutral & universal3. Personality4. The return of flares & serifs5. Colour fonts6. Variable fonts7. Fashion / 8. Trend forecasters

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6. Variable fonts
SECTOR: DESIGN

HOW TO USE THIS TREND: Variable fonts will enable you to use type in a more flexible way with an infinite range of options within a single font file that will load faster. Keep up to date with developments if you would like to embrace this innovation.


Typo Labs 2018 Brand Identity by Bernd Volmer

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What typography trends are forecast for 2018 and how can you use them?
Trend 5. Colour fonts
By Sarah Hyndman

Part 5 in a series of posts looking at typography trends that we predict will influence graphic design in 2018, and explaining how you can incorporate each trend into your work.

1. Vernacular2. Neutral & universal3. Personality4. The return of flares & serifs5. Colour fonts6. Variable fonts7. Fashion / 8. Trend forecasters

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5. Colour fonts
SECTOR: DESIGN

HOW TO USE THIS TREND: Incorporate layers and colour to add depth, dynamism and innovation to your work. Experiment with type to create dynamic designs that push boundaries.

The rise of the emoji has pushed technology to evolve and enable these colourful symbols to be included in running text. Excitingly, this innovative OpenType-SVG technology now means that it is also possible to place multiple colours, layers and gradients into font files creating colour (or chromatic) fonts on the web. Each layer is assigned its own colour, resulting endless combinations within flowing text. This is technology in its early days, not yet supported across all platforms, but it will evolve quickly as designers explore the possibilities. Typographer and writer Nicole Arnett Phillips (http://www.typographher.com) says, “I think we are in for radical changes (and hopefully some exciting new experimentation/innovation) ahead with these formats”.

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What typography trends are forecast for 2018 and how can you use them?
Trend 4. The return of flares & serifs
By Sarah Hyndman

Part 4 in a series of posts looking at typography trends that we predict will influence graphic design in 2018, and explaining how you can incorporate each trend into your work.

1. Vernacular2. Neutral & universal3. Personality4. The return of flares & serifs5. Colour fonts6. Variable fonts7. Fashion / 8. Trend forecasters

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4. Serifs
SECTOR: DESIGN

HOW TO USE THIS TREND: Add a flared or a serif typeface to create warmth and convey depth of knowledge.

Flared letterforms and serifs are making a reappearance on the main typographic stage and this is a trend set to continue as the serifs get more pronounced. These have warmth and personality, “I think this is a reaction against the cold, sterile neo-grotesques like Helvetica that seem to be dominating the design landscape.” says Typewolf’s Jeremiah Shoaf. In addition, traditional sign writing has had a resurgence in recent years. As a result the flared styles often created when using a paint brush are increasingly reappearing on the high-street and also being taught to graphic designers in sign writing workshops. Below is the work of London’s Pete Hardwicke featured in Spitalfields Life. Throughout history styles from different mediums have influenced each other, as is also happening with chromatic type (to be featured in trend 6).

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What typography trends are forecast for 2018 and how can you use them?
Trend 3. Personality
By Sarah Hyndman

Part 3 in a series of posts looking at typography trends that we predict will influence graphic design in 2018, and explaining how you can incorporate each trend into your work.

1. Vernacular2. Neutral & universal3. Personality4. The return of flares & serifs5. Colour fonts6. Variable fonts7. Fashion / 8. Trend forecasters

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3. Personality
SECTOR: DESIGN

HOW TO USE THIS TREND: Choose a sans serif typeface with rhythm and contrast to create tone of voice and personality.

Despite the continuing reign of the neutral sans serifs, change is in the air. The perfect geometric shapes are giving way to styles with contrast between the thick and thin strokes, personality and individuality, and sometimes a hint of history. Type Tasting research shows that letterforms with contrast are associated with content being more interesting or better informed.

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