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What is a typographic intervention? What if it’s not what it says on the tin? Can typography alter your experiences, or nudge you to change your behaviour?

This year we are exploring the potential for creating typographic interventions that initiate positive behaviour change. You are invited to take part in typographic research. Some of the experiments you will take part in are in their early proof of concept stages, for others data is being gathered potentially to be published as a future collaborative study.

The Type Tasting Pop-up Typography Lab will be in residence at the D&AD Festival with a series of experiments running throughout the festival designed to gather data, and also to encourage you to think differently about typefaces and perception as you take part in them. Find out more here.

Sarah will be speaking at about the results of this ongoing project at the Museum of Brands on 25th October. This is intended as a conversation starter about the language of enticement vs the voice of authority or guilt, with a view to publishing the results later in the year. The first stages of the explorations have been featured in The Times and iNewspaper.

* Take part in the research online by clicking on the links below *

       

 

 

 

What typography trends are forecast for 2018 and how can you use them?
Trend 7. Fashion
By Sarah Hyndman

This part 7 in a series of posts looking at typography trends that we predict will influence graphic design in 2018, and explaining how you can incorporate each trend into your work.

1. Vernacular2. Neutral & universal3. Personality4. The return of flares & serifs5. Colour fonts6. Variable fonts7. Fashion / 8. Trend forecasters

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6. Fashion
SECTORS: SOCIAL MEDIA, FASHION, BLOGGERS

HOW TO USE THIS TREND: Use fashion-led fonts if it is important to be on-trend. Be careful to stay ahead of the curve as fashions date as quickly as they appear, and may not be appropriate for projects with a longer life-span.

Fashion fonts are ephemeral, often appearing on Instagram, street fashion and music apparel. In 2017 Cooper Black became a brief Instagram sensation and added a touch of 1970s nostalgia to slogan t-shirts. Kanye West took the lettering used by New York street gangs in the 1980s as the inspiration for his ‘Beazley Designs of the Year’ nominated Life of Pablo range.

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What typography trends are forecast for 2018 and how can you use them?
Trend 6. Variable fontsts
By Sarah Hyndman

Part 6 in a series of posts looking at typography trends that we predict will influence graphic design in 2018, and explaining how you can incorporate each trend into your work.

1. Vernacular2. Neutral & universal3. Personality4. The return of flares & serifs5. Colour fonts6. Variable fonts7. Fashion / 8. Trend forecasters

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6. Variable fonts
SECTOR: DESIGN

HOW TO USE THIS TREND: Variable fonts will enable you to use type in a more flexible way with an infinite range of options within a single font file that will load faster. Keep up to date with developments if you would like to embrace this innovation.


Typo Labs 2018 Brand Identity by Bernd Volmer

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What typography trends are forecast for 2018 and how can you use them?
Trend 5. Colour fonts
By Sarah Hyndman

Part 5 in a series of posts looking at typography trends that we predict will influence graphic design in 2018, and explaining how you can incorporate each trend into your work.

1. Vernacular2. Neutral & universal3. Personality4. The return of flares & serifs5. Colour fonts6. Variable fonts7. Fashion / 8. Trend forecasters

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5. Colour fonts
SECTOR: DESIGN

HOW TO USE THIS TREND: Incorporate layers and colour to add depth, dynamism and innovation to your work. Experiment with type to create dynamic designs that push boundaries.

The rise of the emoji has pushed technology to evolve and enable these colourful symbols to be included in running text. Excitingly, this innovative OpenType-SVG technology now means that it is also possible to place multiple colours, layers and gradients into font files creating colour (or chromatic) fonts on the web. Each layer is assigned its own colour, resulting endless combinations within flowing text. This is technology in its early days, not yet supported across all platforms, but it will evolve quickly as designers explore the possibilities. Typographer and writer Nicole Arnett Phillips (http://www.typographher.com) says, “I think we are in for radical changes (and hopefully some exciting new experimentation/innovation) ahead with these formats”.

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What typography trends are forecast for 2018 and how can you use them?
Trend 4. The return of flares & serifs
By Sarah Hyndman

Part 4 in a series of posts looking at typography trends that we predict will influence graphic design in 2018, and explaining how you can incorporate each trend into your work.

1. Vernacular2. Neutral & universal3. Personality4. The return of flares & serifs5. Colour fonts6. Variable fonts7. Fashion / 8. Trend forecasters

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4. Serifs
SECTOR: DESIGN

HOW TO USE THIS TREND: Add a flared or a serif typeface to create warmth and convey depth of knowledge.

Flared letterforms and serifs are making a reappearance on the main typographic stage and this is a trend set to continue as the serifs get more pronounced. These have warmth and personality, “I think this is a reaction against the cold, sterile neo-grotesques like Helvetica that seem to be dominating the design landscape.” says Typewolf’s Jeremiah Shoaf. In addition, traditional sign writing has had a resurgence in recent years. As a result the flared styles often created when using a paint brush are increasingly reappearing on the high-street and also being taught to graphic designers in sign writing workshops. Below is the work of London’s Pete Hardwicke featured in Spitalfields Life. Throughout history styles from different mediums have influenced each other, as is also happening with chromatic type (to be featured in trend 6).

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What typography trends are forecast for 2018 and how can you use them?
Trend 3. Personality
By Sarah Hyndman

Part 3 in a series of posts looking at typography trends that we predict will influence graphic design in 2018, and explaining how you can incorporate each trend into your work.

1. Vernacular2. Neutral & universal3. Personality4. The return of flares & serifs5. Colour fonts6. Variable fonts7. Fashion / 8. Trend forecasters

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3. Personality
SECTOR: DESIGN

HOW TO USE THIS TREND: Choose a sans serif typeface with rhythm and contrast to create tone of voice and personality.

Despite the continuing reign of the neutral sans serifs, change is in the air. The perfect geometric shapes are giving way to styles with contrast between the thick and thin strokes, personality and individuality, and sometimes a hint of history. Type Tasting research shows that letterforms with contrast are associated with content being more interesting or better informed.

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What typography trends are forecast for 2018 and how can you use them?
2. Neutral & universal

By Sarah Hyndman

Part 2 in a series of posts looking at typography trends that we predict will influence graphic design in 2018, and explaining how you can incorporate each trend into your work.

1. Vernacular2. Neutral & universal3. Personality4. The return of flares & serifs5. Colour fonts6. Variable fonts7. Fashion / 8. Trend forecasters

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2. Neutral & universal
SECTOR: DESIGN

HOW TO USE THIS TREND: select a neutral and easy-to-read typeface family when you wish to be clear, accessible and for type to function like an invisible carrier of words. You may wish to combine this with a more decorative typeface for titles or headings, or to add a complimentary serif typeface to vary the tone of voice.

Geometric and neutral sans serif type styles continue to be ubiquitous, both as existing styles licensed from type libraries and for bespoke typefaces commissioned by companies. The current top three most popular typeface in the Typekit library are geometric sans serifs (Proxima Nova, Futura and Museo Sans). At number one is Proxima Nova Designed by Mark Simonson, which is a huge family of 48 sans serif fonts that gives a great deal of flexibility for designers to use across all touchpoints. Some font superfamilies also have serif fonts paired with the sans serifs, giving you the option to mix and match type styles harmoniously.

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