Since April 2020 I’ve created and hosted more than 50 online events and I’ve been joined by so many people from countries around the world. This has given me the opportunity to really find out what works and how to create a brilliant online event. Here are 8 proven tips you can use to transform your online event from average to “magnificent”*.
1. Make the decision to create an event and not a webinar.
Decide at the outset whether you’re creating an event or a webinar. A webinar is a passive experience for viewers as their cameras and microphones are off, whereas an event invites active participation.
2. Embrace the live event experience.
Imagine that you’re gathering a group of people together in real life. Make it clear from the outset that you’d like cameras on and explain that this is because it’s a social event and you’d like everybody to feel like they’re in the same room together.
3. Build interactivity into the event.
I invite people to respond in the chat box and, when appropriate, to turn on their microphones and talk. With a really large audience I find it’s amazing to see the stream of chat comments responding to what I’m saying, or with exclamations like “wow” and “haha”. This really connects me to the ripples of audience reactions so I can gauge the response as I would with an in-person audience.
4. Make the interactivity inclusive.
I think it’s important for everybody to feel seen and heard but not uncomfortable. I’m not a fan of cheesy games that make people feel silly or quizzes that feel more like an exam. I like my audience to feel smart and that they’ve learned something new during an event. For example, I might ask what kind of music a Gothic-style letter on a record cover suggests — everybody then gets to compare their answers with each other and to have fun discovering that there are lots of different associations.
Are you looking for a refreshing virtual Christmas or New Year party for your company?
Are you fed up with Zoom quizzes and cheesy online games? Would you like a smart, fun and memorable office party that “captures peoples imagination and immerses everyone in the whole experience”?
Author Sarah Hyndman creates brilliant events for company Christmas parties & New Year socials, hosted live on Zoom for participants anywhere in the world. Office party events combine booze, storytelling, humour, history, labels, non-cheesy interaction, interesting and useless facts. The G&T event includes a multi-sensory demonstration based on Sarah’s published research.
You’ll get a BYO menu of easy-to-source items so you and your team can drink along together. Events are broadcast live from the Type Tasting studio in an old Victorian chocolate factory in East London.
My 13-year-old nephew Eddie loves fonts. Those of you joining me for the Sunday Painting with fonts Zoom sessions know him because he joins us most weeks. If you’ve been to my other Zoom events you will know his voice from the Typography Karaoke game.
Last Christmas Eddie had the brilliant idea to make the faces of animals like cat, dog, cow, pig and T-Rex out of the letters of their name.
Professional development from the psychology of typography to the semiotics of type trends
These are interesting, inspiring and fun workshops with clear and empowering takeaways for people from all roles in a company. Ideal as a team-building session or to reinforce the importance of coherent presentation of your brand. Hosted live by Type Tasting founder Sarah Hyndman.
These are ideal for departments across the whole company, not just designers.
“Such a fun, interesting and inspiring workshop with clear and empowering takeaways. It reinforced the importance of coherent presentation of our brand for colleagues from all parts of our company, in all types of roles.” Nicky Borowiec, Springer Nature (What’s your type?)
As another lockdown is about to begin here in England I’ve been thinking about ways I can help at a difficult time for so many. I’m creating new Learn in lockdown workshops on Sundays starting this coming weekend (scroll down to see the dates and topics). These are interactive and fun creative sessions, which are suitable for all levels and you can join in from anywhere in the world.
I know from the conversations I have with so many of you that there’s a shared feeling of loneliness and isolation during lockdowns. In response to this, my live Zoom workshops are packed with interactivity and you’re encouraged to keep your cameras on where possible so we all feel like we’re in the same room together.
There’s an option for a small group to join me for a chat after the event. I’ve been finding that this is a wonderful opportunity to talk about the event with people from around the world and to hear how so many of our experiences are shared.
A meditation in typography for people with a fondness for fonts.
A fun game created by Adobe Fonts and Sarah Hyndman to showcase the new browse-by-tags feature that lets you help build the Adobe Fonts collection of tags. More fonts and tags will be added in the future.
The game was built by Oddbird with sound created by Rob Taliesin Owen.
Learn about the psychology of typography & the ‘secret’ messages hidden in plain sight. Learn as you drink at a fun and boozy social event. Learn about the language of chocolate wrappers or the history of type told in 10 record covers…
Did you join me for a virtual Type Safari through East London at Adobe MAX on Tuesday? Amazingly over 10,300 people signed up to join me and it’s now available on catchup here (free with Adobe CC).
I’m excited to announce that I’ve been busy creating new interactive events for November and December. Check out the calendar of events here. I’m also getting booked up for private and corporate sessions as seasonal socials and professional development events; What’s Your Type? has been proving extremely popular. Please drop me a line if this interests you.
Get spooky creating your own scary words to haunt your social media or to frighten your friends and family.
Come on a chilling tour of frightening fonts—from Victorian book covers and ghostly fairground rides to childhood sweet wrappers and horror movie posters. Draw along and create letters inspired by sounds that will chill you to your core. Learn about fonts and discover the thing that will truly scare the graphic designer in your life.
This is an hour of truly terrifying typography? Do you dare to join in?
Join in live for an hour of spooky fun, with a unique-to-you link to the recording of that session for 24-hours so you can take part on catchup at a time that suits you.
Price per person £8 / £4 (those financially impacted by Covid-19). Advance booking essential, the number per session is capped so don’t miss out.
** Book with friends, 20% discount for 3+ tickets (applies to full-price tickets) **
This workshop is designed for adults, older children are welcome to join in if they have an adult with them to help, each child’s ticket is £4.
This is a brand new event, I’d appreciate it if you would please click ‘interested’ on the Facebook page here.
Final weeks — book now or miss out! This is the most effective way to learn about fonts. Learn why there are so many different styles: from politics to pop-culture and where you’ll encounter them today.
No knowledge of typography is needed, just your curiosity. Draw along as you learn with a Spotify soundtrack.
Three x half-hour sessions are broadcast live on each topic then available to watch at a time that suits you. Recordings are only available for three weeks after the live broadcasts end. £9.50 / £6 (students and those financially impacted by coronavirus). Book here
I’ve started a new online series based on the extremely popular activity from my in-person workshops called Typography Life Drawing. This article is a celebration of the results and feedback I’ve received so far, which you can see here are wonderful. A selection of the work is featured here or click here to visit the growing gallery.
This is an innovative new way to learn about type history through drawing, storytelling and music.
“It’s 3 x half-hour sessions a week but the sessions are recorded so you can do them in your own time. Brilliant!” Jan Lewis
There’s still plenty of time for you to join in. With a new topic each week you can just join in for the weeks that interest you or sign up for the whole series!