Pride, Prejudice & Perceptions

AVM Curiosities & Type Tasting present
Pride, Prejudice & Perceptions
British Academy Literature Week 2017: Adaptations and Transformations
15–20 May 2017

Pride, Prejudice & Perceptions is an interactive sensory exploration of Jane Austen’s Pride & Prejudice created by AVM Curiosities & Type Tasting for the British Academy’s Literature Week. Using this classic novel as their template, the display will use type, sound, sight and scent to serve one story three ways.

AVM Curiosities has been exploring the relationship between art and food through a series of high-calibre events and edible interventions since 2011. Founded by food historian Tasha Marks, AVM Curiosities champions the use of food as an artistic medium, with projects ranging from museum-style exhibitions and sculptural installations to interactive lectures and limited-edition confectionery. http://www.avmcuriosities.com

Type Tasting’s Sarah Hyndman aims to change the way we think and talk about typography by showing how we interact with it in our everyday lives. She specialises in making the topic accessible with originality, humour and a dash of theatre. Sarah is involved in research into type and perception, she creates interactive events and workshops, and her second book will be published in Spring 2017. http://www.typetasting.com

15–20 May 2017
Opening times 9am to 8pm (1pm to 3pm on Saturday)
Late event Friday 19 May until 9.30pm
Free, drop in, suitable for all
British Academy
10-11 Carlton House Terrace,
London, SW1Y 5AH

It's Nice That Review of the Year

Goodbye 2016, hello 2017

It’s been quite a year. Thank you to all of you who have been a part of Type Tasting and joined in so enthusiastically. I’ve enjoyed meeting you, and I’m looking forward to the new events planned for next year. Instead of writing a summary of the year I would like to share the interview I recently gave It’s Nice That for their Review of the Year, because the great questions they ask frame the summary perfectly. Below are extracts or you can read the full interview here.

It’s Nice That Review of the Year 2016 
Graphic designer Sarah Hyndman. 

Words by Rebecca Fulleylove.

Our tenth interview for Review of the Year sees us chat to designer Sarah Hyndman about the incredible experiences she’s had this year and the work she continues to do with Type Tasting.

Designer and type champion Sarah Hyndman is on a mission to “prove that typography is fun and engaging for everyone”, and 2016 has seen her take major steps in making that idea a reality. Her work, which takes the form of books, workshops, talks and events, aims to “dispel the myth that type is a dusty subject for academics and experts” and “demonstrate the power of typography”.

What was your creative highlight of 2016?
“Going to Mumbai, India to teach 60 design students… At the end I could see first-hand how my unconventional approach to teaching typography really works.
”

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mumbai-slideshow

By Sarah Hyndman

Client: Ecole Intuit Lab, Mumbai, India
Duration: One week
Participants: 60 year II and year III students

A week long course for second and third year students at a graphic design institute in Mumbai.

The overarching theme for the week was to explore how typography creates an emotional connection by evoking mood, creating trust and conveying personality. The structure of each day included lectures, creative sessions, individual feedback, experiments and group discussions. Information was underpinned by scientific understanding and results of Type Tasting surveys and experiments.

The course culminated in a final project to design the packaging for a product created to indulge a mood. An invitation to deliver the monthly Master Talk provided an exciting opportunity to connect with the Mumbai design and typography community.

Feedback
“Instructive and fun… Thank you for your professionalism and your teaching skills” Yan Garin, Director.
“It was awesome taking part in the experiments and listening to really cool theories”
“Opened my eyes up to the power of typography”
“Why isn’t typography always taught this way?”

A full report on the course coming soon, to be written by the students, see below for full course details.

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Watch a 3 minute edit of the Master Talk given by Sarah Hyndman at the end of the week to industry leaders and students.

“Sarah it was wonderful session. Students will learn lot from your way of expressing types” Sarang Kulkarni, co-founder of Ek Type type foundry.

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Type Tasting workshop slideshow

By Sarah Hyndman

A Type Tasting Retreat is a one or two-day session away from the computer that takes participants on a journey through the type consumer experience of typography, using design thinking and creative experimentation. This is an effective team building session that gives participants the freedom to learn and experiment away from client deadlines, and to fully immerse themselves in the experience. Exercises build on themes and drill down into detail giving your team the opportunity to put ideas into practice. Theory sessions are balanced with creative thinking, hands-on sketching and individual feedback.

Retreats are commissioned by companies or organisations who understand the importance of investing in the continuing professional development of their employees by refreshing and updating their abilities, skills and knowledge.

Ideal for
Communication industries: designers, non-designers or a combination from different departments and teams. Entrepreneurs, type consumers (no experience needed).

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Angels to Demons: Blackletter Workshop

By Sarah Hyndman

Feb 7th 2017
Learn, socialise & create
6.30pm to 9.30pm, £35
Type Tasting Studio, The Chocolate Factory, London N16 7SX
Book now (15 places available)

Type Tasting Learn, socialise & create sessions take a typeface or type style and explore it in the context of popular culture and history to reveal the meanings beyond the letterforms.

Explore the evolution of Blackletter typefaces from their first printed appearance in the Gutenberg Bible in the 1400s to their enduring popularity in music and fashion. Blackletter is a chameleon of a type style because its personality is transformed from the extremes of good to evil by the context it appears in; from the Bible, the masthead of a newspaper, a beer label, movie poster, record sleeve to Nazi propaganda. In this session you will look at the evolving history of Blackletter type and how it has absorbed so many associations, modern takes on the style, and also investigate your instinctive responses to the shapes of the letterforms. You will then roll your sleeves up for a hands-on creative session away from the computer sketching Blackletter letterforms as you experience how sound can alter your response to the forms. No previous experience necessary.

6.30: Relax and chat over a glass of wine.

7–8pm: Talk by Sarah Hyndman.
8–9.30: Hands-on creative session exploring rebellious type and lettering.
9.30: Raffle, win a signed copy of Why Fonts Matter and other prizes.

The workshop takes place in the Type Tasting studio on the edge of Dalston, London. It accommodates up to 15 people. Included in the workshop are two glasses of wine, materials and raffle prizes.

Vetements, Brioni and Kanye Agree: It’s Gothic Time New York Times
Fashion’s favourite font The Times

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laurenceking_cover_april17_520

By Sarah Hyndman

The new book by Type Tasting founder Sarah Hyndman will be published by Laurence King Publishing on 17th April 2017. This is an activity book that gathers up typefaces into themes such as ‘Fonts of knowledge’, ‘Rebellious types’ and the ‘Wild Wild West’. Each chapter starts with an illustrated type sampler and then takes you through exercises that teach the origins of the typefaces and give you space to draw them for yourselves. Here’s a link to pre-order, it on Amazon, and keep an eye out for launch events and book signings nearer the time.

‘How to Draw Type and Influence People’ is written and illustrated by Sarah Hyndman. “This brand new book provides an exciting and interactive way to learn about typography. Packed with fun creative exercises to help you discover your own style and create new typefaces” Laurence King.

Sarah Hyndman How to Draw Type and Influence People Sarah Hyndman How to Draw Type and Influence People Sarah Hyndman How to Draw Type and Influence People

diary-typographicrebellion

By Sarah Hyndman

Jan 10th 2017
Learn, socialise & create
6.30pm to 9.30pm, £35
Type Tasting Studio, The Chocolate Factory, London N16 7SX
Book now (15 places available)

Type Tasting Learn, socialise & create sessions take a typeface or type style and explore it in the context of popular culture and history to reveal the meanings beyond the letterforms.

Explore how typography can be used to give angst and rebellion a voice, and how you can use fonts to ensure that YOUR message is heard. You will learn from recent history how typefaces both articulate and document change, and what an important role they have played. From the anti-establishment angst of Punk, the placards of the miners’ strikes of the 1980s, the wine industry’s seismic shift through language and design, to the successful presidential campaigns in the USA. Learn how to select a font in 4 easy steps, then roll up your sleeves for a hands-on creative session away from the computer.

6.30: Relax and chat over a glass of wine.
7–8pm: Talk by Sarah Hyndman.
8–9.30: Hands-on creative session exploring rebellious type and lettering.
9.30: Raffle, win a signed copy of Why Fonts Matter and other prizes.

The workshop takes place in the Type Tasting studio on the edge of Dalston, London. It accommodates up to 15 people. Included in the workshop are two glasses of wine, materials and raffle prizes.

How to start a revolution with Comic Sans Dazed & Confused magazine interview
Punk was the anti-Helvetica Design Week interview
2016 is the new 1976 Sarah Hyndman
How Punk changed Graphic Design Sarah Hyndman

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