I recently created a week-long course for the wonderful 2nd & 3rd year students at the École Intuit Lab in Mumbai, India. Here’s a 3 minute edit of the Master Talk I gave at the end of the week to industry leaders and students. Full report on the course coming soon, to be written by the students.
The Type Tasting studio is full of jars of smells, sweets, mystery boxes to identify from the typefaces on the packaging, typographic memorabilia and puzzles. “Walking into the Type Tasting studio was like walking into a mad scientist’s lab” Robert Boick.
Thank you to everybody joined in with Type Tasting’s first year…
To all of you test pilots who threw yourselves into the unknown so enthusiastically, the brilliant volunteers, everybody who came along to the big public Type Tastings, or booked bespoke tastings for your organisations. To those of you who submitted such beautiful work for the exhibition at the V&A, and everybody who tweeted, blogged, reviewed and wrote about it. Thank you also for all the encouragement, enthusiasm, commissions, challenges and the invitations. Cheers! Sarah.
You’ve taken Type Safaris through Islington and Dalston, talking typography and booze making for a perfect combination. And at the busy workshop at Pick Me Up at Somerset House we created a wall of inventively customised letters which had great feedback.
Band logos or album covers become iconic and result in a herd of spin off merchandising. We scribbled the logos on our school books, have the poster on our walls, wear the t-shirt, get the tattoo. They become so familiar that they become idols in their own right and can be reduced down to a simple typographic element and still be recogniseable.
Type Tasting with the London Design Festival at the V&A
It was a weekend of Type Tasting drop in workshops at the V&A beneath our impressive collection of creative London words. The room was buzzing with chatter as people came in and looked at the collection, especially as the new words were added throughout the weekend and covered the walls by the end.
We’ve been posing the question “what’s your creative London?” and the collection overhead inspired participants to sit down and create their own responses. Many arrived looking determined and announcing “I’m here to make my word”. Our corner of the V&A became the hive of creativity and messy activity. The tables were filled with faces of concentration and the sounds of cutting and scribbling with the occasional “pass the glue?”. See portraits of the participants with their completed words.
We’re also delighted to have welcomed those who traveled from far afield to join us having listened to me being interviewed by John Humphrys and Justin Webb on BBC Radio 4 on Saturday morning.
The day was documented by Oli Frape who set up his easel for Live Lettering throughout Saturday, we played lively rounds of Typography Karaoke and covered much of the remaining wall space with the newly created words.
And most importantly thank you to the Type Tasting team who you all met at the weekend who briefed, encouraged, photographed and cheered everybody on.
We’ll be on hand during the Type Tasting workshops from 10am – 5pm, 14 & 15 September in the Design Studio, Sackler Centre, V&A. Join us to make your own ‘Creative London’ word for the display, become part of the human alphabet or for a spot of Typography Karaoke.