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By Sarah Hyndman

I recently created a week-long course for the wonderful 2nd & 3rd year students at the École Intuit Lab in Mumbai, India. Here’s a 3 minute edit of the Master Talk I gave at the end of the week to industry leaders and students. Full report on the course coming soon, to be written by the students.

“Sarah it was wonderful session. Students will learn lot from your way of expressing types” Sarang Kulkarni, co-founder of Ek Type type foundry.

“A brilliant, and absolutely crazy journey, while learning so much more about type” Zahra Dhuliawala, student.

“History of type was made, for the first time ever, interesting, to a class of teenagers” Shruti Vidyanand, student.

Find out more about the workshop.
Book a workshop for your organisation.

More to Words brochure

More to words than meets the eye.

You make judgements and assumptions that alter your experiences and influence your choices long before you digest what the words themselves say. Find out more about the ‘secret’ messages hidden in words that affect your thoughts, feelings, experiences and even your behaviour.

Sarah Hyndman is a London-based writer and public speaker who is involved in research into perception and reading. She specialises in making the complex topic accessible with originality, humour, a dash of theatre and lashings of audience participation. Presentations are adjusted to suit the audience. Whatever their level of knowledge they will find them an entertaining and enriching experience.

“Clever, insightful and original, left a lasting buzz and excitement behind!” Charlotte Godfrey, BBC Bristol.

“Sarah Hyndman’s talk was a gamechanger” Lily C at Typo San Francisco.

• Talks & masterclasses
• Team-building
• Creative workshops
• Brand/product PR

Download the brochure here.

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Type Tasting with the London Design Festival at the V&A

It was a weekend of Type Tasting drop in workshops at the V&A beneath our impressive collection of creative London words. The room was buzzing with chatter as people came in and looked at the collection, especially as the new words were added throughout the weekend and covered the walls by the end.

We’ve been posing the question “what’s your creative London?” and the collection overhead inspired participants to sit down and create their own responses. Many arrived looking determined and announcing “I’m here to make my word”. Our corner of the V&A became the hive of creativity and messy activity. The tables were filled with faces of concentration and the sounds of cutting and scribbling with the occasional “pass the glue?”. See portraits of the participants with their completed words.

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We’re also delighted to have welcomed those who traveled from far afield to join us having listened to me being interviewed by John Humphrys and Justin Webb on BBC Radio 4 on Saturday morning.

The day was documented by Oli Frape who set up his easel for Live Lettering throughout Saturday, we played lively rounds of Typography Karaoke and covered much of the remaining wall space with the newly created words.

And most importantly thank you to the Type Tasting team who you all met at the weekend who briefed, encouraged, photographed and cheered everybody on.

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ldf at v&a

Announcing the final list of creative words selected for #TypeTasting with #LDF13 at the V&A: Click here to see the full list.

Come along to see the full collection of words for Type Tasting with the London Design Festival 2013 at the V&A from 14-19 September in the Design Studio of the Sackler Centre at the V&A.

You can still take part and create a word at the drop in Type Tasting workshops in the Design Studio at the Sackler Centre of the V&A between 10am-5pm on 14 & 15 September. No prior booking needed just come along and join in.

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Event: Type Tasting at Open Studios

A long Type Tasting weekend of activities will be taking place during Open Studios at the Chocolate Factory N16. With Relish’s studio F7 will be full of creative typography for the weekend. Events will include a Dalston Type Safari, Type Tasting workshops, and you can find out how to submit an entry for Type Tasting at the V&A  with the London Design Festival. There will also be a pop up shop with screen printed typographic posters, glow in the dark prints, typography of signage sheets and ‘Are we there yet?’ postcards.

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