Are you a graphic design student? Would you like to know more about the power of typefaces and how exciting typography can be?
Type is both functional and evocative
Type functions as a carrier of words. It displays these efficiently so that the reader’s eyes can glide seemingly effortlessly across the page as they read. It is sometimes considered that type should be ‘invisible’ and not intrude on the reading experience. The title of American typographic expert Beatrice Warde’s 1930 essay, ‘The Crystal Goblet’ refers to her opinion that type should function like a clear wine glass and purely ‘carry but not obstruct’ the content. Much research into typefaces explores their legibility, focusing on the mechanics of letter shapes and how they function. Testing includes eye-tracking and monitoring response times. An example is the research Monotype type foundry has done with MIT into legibility of typefaces on car dashboards. There are rules for legible typography, scroll down to the resources section below for nine of the important rules.
However there is more to typography than legibility…
Would you like to learn about type/fonts the Type Tasting way?
The Type Tasting approach takes the viewpoint of the type consumer and explores fonts through experiences and observations from everyday life. The e-learners will feature questions and challenges throughout and at the end there will be a short test which you can submit to have marked. Those who pass will receive a certificate and a virtual button to wear on their website or Facebook page with pride. These are aimed at curious font consumers, no prior typography experience is needed.
Titles in this series of e-learners are planned for later in the year. Each will guide you through learning about an area of type and you can vote for the first titles to be published. Choose which ones you would like when you register your interest*, and the most popular will be the first launched:
Sensory type: From a DIY Type Tasting.
History of type: Told through 10 record covers.
Type classification: From a Dalston Type Safari.
Type & perception: From font personality profiling.
Click here to register your interest in Type Tasting e-learners.
*There is no obligation to buy when you register your interest.
Event: Type Tasting at Open Studios
A long Type Tasting weekend of activities will be taking place during Open Studios at the Chocolate Factory N16. With Relish’s studio F7 will be full of creative typography for the weekend. Events will include a Dalston Type Safari, Type Tasting workshops, and you can find out how to submit an entry for Type Tasting at the V&A with the London Design Festival. There will also be a pop up shop with screen printed typographic posters, glow in the dark prints, typography of signage sheets and ‘Are we there yet?’ postcards.
#LDF13: London =
A collection of creative typography created for Type Tasting at the V&A with the London Design Festival? Click here to find out more.
Blog: What is the future of type?
By Sarah Hyndman
‘What is the future of type?’ This is a question that was posed a few weeks ago which prompted a diverse range of responses. The discussion played out via email, Twitter, Design Week and the Creative Review blog and subsequently formed the basis for an event at the St Bride Library.
The main themes that arose included the evolution of type and whether words may ultimately become obsolete as technology and globalisation progress? Physical print is still in demand; independent type foundries are appearing, there has been a resurgence in letterpress, and an Adana press is back in production in Japan. Whether this is a new trend or a final swansong remains to be seen.
It’s turned into a lovely day, perfect for a balmy Dalston Type Safari with Pia and her 13 graphic design students from Denmark. We’re looking forward to seeing the photographs they take tonight and will post them here soon…