Tag Archives: dalston type safari

AIGA ‘How Type Can Tell the History of Your City’

AIGA Eye on Design

How Type Can Tell the History of Your City
A London designer leads a tour of her neighborhood signage
By Ellen Himelfarb for AIGA’s Eye on Design.

**BOOK HERE for the final two Dalston Type Safaris taking place this year**

“On a recent Tuesday evening, I followed Sarah Hyndman around Dalston, one of London’s most creative and fast-gentrifying neighborhoods. Her so-called Dalston Type Safari hadn’t sounded like the most exotic endeavor, to this local, at least. It resembled a safari insofar as we roamed among native creatures, some growling to themselves, and kept alert for dangerous beasts of the wheeled variety.

“Yet Hyndman, author of Why Fonts Matter and an expert on the psychology of typefaces, came armed with vast amounts of wisdom (and a tote stuffed with gummy treats, popcorn, and hand-pressed postcards, lending it all a staycation vibe). I think we all came away as enlightened as if we’d been abroad and back.”

Read the full article…

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Font of inspiration: London’s lettering, Financial Times

Financial Times Financial Times

In celebration of the official launch of Why Fonts Matter in the US today: The Financial Times reported on London’s lettering, giving Dalston Type Safaris a good mention. “Graphic designer Sarah Hyndman is on a mission to make typography more appealing.”

Financial Times
Font of inspiration: London’s lettering
By Rob Alderson

FT-Logo

 

Learn about fonts: register your interest for a new series of e-learners

Learn ebook-all

Would you like to learn about type/fonts the Type Tasting way?

The Type Tasting approach takes the viewpoint of the type consumer and explores fonts through experiences and observations from everyday life. The e-learners will feature questions and challenges throughout and at the end there will be a short test which you can submit to have marked. Those who pass will receive a certificate and a virtual button to wear on their website or Facebook page with pride. These are aimed at curious font consumers, no prior typography experience is needed.

Titles in this series of e-learners are planned for later in the year. Each will guide you through learning about an area of type and you can vote for the first titles to be published. Choose which ones you would like when you register your interest*, and the most popular will be the first launched:

Sensory type: From a DIY Type Tasting.
History of type: Told through 10 record covers.
Type classification: From a Dalston Type Safari.
Type & perception: From font personality profiling.

Click here to register your interest in Type Tasting e-learners.


Learn ebook-history of typeLR  Learn ebook-type classificationLR  Learn ebook-type & perceptionLR

*There is no obligation to buy when you register your interest.

London Live TV interview

london live studio

I was invited over to the London Live TV studios yesterday for a live interview with Claudia-Liza Armah about fonts, type consumers and what the signage reveals about Dalston on a Type Safari. The TV channel is based in Northcliffe House, a building in West London with a huge, bright atrium and a glass elevator vanishing up towards the glass ceiling.

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