Designer and type fanatic Sarah Hyndman shares her most-cherished books with It’s Nice That. By Rebecca Fulleylove
Sarah Hyndman is a graphic designer, author, researcher and the founder of Type Tasting, an experimental type studio delivering talks, workshops and events. Sarah researches and teaches about the psychology of type and how to use it to communicate more effectively. She runs workshops, gives talks and creates events such as Wine and Type Tastings, which pose the question: “Do you judge a wine by its label?” Sarah is also the author of Why Fonts Matter, which we published an extract from earlier this year that discussed the effects of typography on our emotions. She is just on the cusp of publishing a second book, How to Draw Type and Influence People, which will be published by Laurence King in spring 2017.
The designer’s inspiration comes from outside the design world, taking ideas from different genres and exploring them through the lens of typography. With this abundance of influences we wanted to find out what sits atop Sarah’s bookshelf and lucky for us it’s a diverse mix of books on packaging design, typography and food.
How Type Can Tell the History of Your City A London designer leads a tour of her neighborhood signage
By Ellen Himelfarb for AIGA’s Eye on Design.
**BOOK HERE for the final two Dalston Type Safaris taking place this year**
“On a recent Tuesday evening, I followed Sarah Hyndman around Dalston, one of London’s most creative and fast-gentrifying neighborhoods. Her so-called Dalston Type Safari hadn’t sounded like the most exotic endeavor, to this local, at least. It resembled a safari insofar as we roamed among native creatures, some growling to themselves, and kept alert for dangerous beasts of the wheeled variety.
“Yet Hyndman, author of Why Fonts Matter and an expert on the psychology of typefaces, came armed with vast amounts of wisdom (and a tote stuffed with gummy treats, popcorn, and hand-pressed postcards, lending it all a staycation vibe). I think we all came away as enlightened as if we’d been abroad and back.”
The World’s Most Expensive-looking Font Might Surprise You By Madeleine Morley for AIGA
When you hear the word “luxury,” it’s easy to conjure up the colors gold, silver, and velvety purple; yet when it comes to typography, what we associate with wealth is less clear-cut. For the ancient Greeks, rare and precious purple ink came from sea snails found deep in the ocean, a dye so difficult to obtain it was reserved for kings. We don’t mine the sea for letters of the alphabet though, so what’s the typeface equivalent of purple ink, the fanciest looking font?