Tag Archives: history of type

The psychology of fonts to the language of chocolate

Learn about the psychology of typography & the ‘secret’ messages hidden in plain sight. Learn as you drink at a fun and boozy social event. Learn about the language of chocolate wrappers or the history of type told in 10 record covers…

Did you join me for a virtual Type Safari through East London at Adobe MAX on Tuesday? Amazingly over 10,300 people signed up to join me and it’s now available on catchup here (free with Adobe CC). 

I’m excited to announce that I’ve been busy creating new interactive events for November and December. Check out the calendar of events here. I’m also getting booked up for private and corporate sessions as seasonal socials and professional development events; What’s Your Type? has been proving extremely popular. Please drop me a line if this interests you. 

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Learn about fonts: register your interest for a new series of e-learners

Learn ebook-all

Would you like to learn about type/fonts the Type Tasting way?

The Type Tasting approach takes the viewpoint of the type consumer and explores fonts through experiences and observations from everyday life. The e-learners will feature questions and challenges throughout and at the end there will be a short test which you can submit to have marked. Those who pass will receive a certificate and a virtual button to wear on their website or Facebook page with pride. These are aimed at curious font consumers, no prior typography experience is needed.

Titles in this series of e-learners are planned for later in the year. Each will guide you through learning about an area of type and you can vote for the first titles to be published. Choose which ones you would like when you register your interest*, and the most popular will be the first launched:

Sensory type: From a DIY Type Tasting.
History of type: Told through 10 record covers.
Type classification: From a Dalston Type Safari.
Type & perception: From font personality profiling.

Click here to register your interest in Type Tasting e-learners.

Learn ebook-history of typeLR  Learn ebook-type classificationLR  Learn ebook-type & perceptionLR

*There is no obligation to buy when you register your interest.

The history of type told in ten album covers

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The history of type told in ten album covers

£4 (45 mins), booking essential
Sunday 8th June at 14.30 (sold out) & 17.00 (sold out)
Venue – Type Tasting studio, Chocolate Factory N16

​A talk about typography: from ACDC to Pulp, through prog rock, grunge and punk… the typography on record covers reveal a great deal about the history and development of type, and also charts the evolution of popular culture. The talk takes place in the Type Tasting studio and is part of Open Studios weekend at the Chocolate Factory N16.

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Sarah Hyndman set up Type Tasting in 2013. Since the launch she’s curated a mass participation Type Tasting exhibition at the V&A with the London Design Festival, been interviewed on Radio 4’s Today and recently took Type Tasting to South by Southwest in Austin, Texas.

Click on your chosen start time to buy tickets: 14.30 (sold out) / 17.00 (sold out)
Limited to 20 people. General interest, not just for designers.