Tag Archives: gin tasting

Live and fun Zoom events for Christmas & New Year socials

Are you looking for a fun and innovative way to celebrate Christmas and New Year online?

Author Sarah Hyndman creates live and interactive Zoom events with a BYO menu so your team can drink along together from the comfort of their homes. Events are  broadcast live from the Type Tasting studio.

Sarah hosts private events from boozy socials to corporate team-building sessions. She’s hosted social events for a range of organisations including AWS, BW, Illumina, Laithwaites, London Design Festival, Springer Nature and Trapholt Museum.

Please get in touch as dates are booking up fast.

G&T (gin & type)
The extraordinary story of gin and printing
With easy-to-source BYO menu

“It was absolutely fascinating and so much fun” Catherine Allan, Illumina

Take a refreshing and surprising alternative journey through gin, words, drinks labels and typography with extras to taste and smell along the way. This is an extremely popular online event. You’ll learn surprising new stories and gain intriguing knowledge not included in a traditional gin tasting session. Participants say this event is “brilliant”, “highly enjoyable”, “delicious” and “inspiring”.

“BRILLIANT evening in the (virtual) company of Sarah Hyndman who took us through the relationship & history between gin & typography—as well as the mixing of sight, sound, smell, taste & feel. Quite excellent & inspiring” Stuart.

This is based on a live event created for the London Design Festival in 2018.

Suitable for all, with an option for non-drinkers.

Find out more


Virtual pub sign crawl
“The event is genius” Garry.

This event can be customised to feature pub signs from your local area and there’s an option for a fun pub quiz at the end.

Join Sarah for a live and interactive evening on Zoom as she takes you on a journey with a selection of pub signs and tells you the stories behind them so you can discover whether you judge a pub by its sign or a drink by its label.

Drink along with your usual beverage of choice, or you can sample drinks and snacks that have been paired with each pub sign to immerse you in the experience. You’ll receive a BYO menu of easy-to-source drink and snack suggestions to purchase in advance.

“If you’ve been itching for a trip to the pub, this might be the next best thing” Design Week.

Suitable for all, with an option for non-drinkers.

Find out more


Decoding type trends (semiotics)
Update your knowledge and future-proof your typeface-selection skills

“That was totally dope. Insightful. Articulate. Entertaining. Super impressed” Nic

New Year social
Why not add a cocktail or a glass of fizzy and turn this into a New Year social event? Extra time can be added at the end for everybody to socialise online over a drink.

Learn how to decode the typography of everyday products. What does it reveal about changing moods and attitudes over the last five years? How does it motivate your decisions? How can you future-proof your typographic choices?

Find out more


You might also be interested in
Live Zoom events for professional development

Header images by Neville and @sarah_says88 / Reena Clarkson.

The psychology of fonts to the language of chocolate

Learn about the psychology of typography & the ‘secret’ messages hidden in plain sight. Learn as you drink at a fun and boozy social event. Learn about the language of chocolate wrappers or the history of type told in 10 record covers…

Did you join me for a virtual Type Safari through East London at Adobe MAX on Tuesday? Amazingly over 10,300 people signed up to join me and it’s now available on catchup here (free with Adobe CC). 

I’m excited to announce that I’ve been busy creating new interactive events for November and December. Check out the calendar of events here. I’m also getting booked up for private and corporate sessions as seasonal socials and professional development events; What’s Your Type? has been proving extremely popular. Please drop me a line if this interests you. 


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