Tag Archives: online

The psychology of fonts to the language of chocolate

Learn about the psychology of typography & the ‘secret’ messages hidden in plain sight. Learn as you drink at a fun and boozy social event. Learn about the language of chocolate wrappers or the history of type told in 10 record covers…

Did you join me for a virtual Type Safari through East London at Adobe MAX on Tuesday? Amazingly over 10,300 people signed up to join me and it’s now available on catchup here (free with Adobe CC). 

I’m excited to announce that I’ve been busy creating new interactive events for November and December. Check out the calendar of events here. I’m also getting booked up for private and corporate sessions as seasonal socials and professional development events; What’s Your Type? has been proving extremely popular. Please drop me a line if this interests you. 

COMING UP

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Scary letters & frightening fonts (Draw & learn online)



Get spooky creating your own scary words to haunt your social media or to frighten your friends and family.

Come on a chilling tour of frightening fonts—from Victorian book covers and ghostly fairground rides to childhood sweet wrappers and horror movie posters. Draw along and create letters inspired by sounds that will chill you to your core. Learn about fonts and discover the thing that will truly scare the graphic designer in your life.

This is an hour of truly terrifying typography? Do you dare to join in?

Join in live for an hour of spooky fun, with a unique-to-you link to the recording of that session for 24-hours so you can take part on catchup at a time that suits you.

Price per person £8 / £4 (those financially impacted by Covid-19).
Advance booking essential, the number per session is capped so don’t miss out.

This workshop is designed for adults, older children are welcome to join in if they have an adult with them to help, each child’s ticket is £4.

This is a brand new event, I’d appreciate it if you would please click ‘interested’ on the Facebook page here.

Advance booking essetntial, continue reading for dates and booking information…
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Typographic synaesthesia experience session

Typographic synaesthesia experience session

A fantastical multisensory online event designed to stimulate all your senses

Wednesday 15th July
7.30pm to 8.45pm (BST) Book now

Sunday 23rd August
10am to 11.15am (BST) book now

£10 / £5 concs & financially impacted by covid-19
30% discount for groups of 3 or more*
Interactive event with multisensory activities (Zoom)

As featured in Design Week’s July Picks of the Month.

Take part in a fun session with games and find out about some of Sarah’s research as you discover first-hand how the appearance of the words you read interacts with all of your senses.

Suitable for all, no experience needed and you can join this virtual session from anywhere in the world.

This is not just a font, it’s also an idea, a smell, a song, a memory, a feeling, a personality, a warning, a taste…

Discover for yourself how the different shapes and styles of the typefaces that you read every day trigger responses in your brain that link to all of your senses.

Take part in a version of an experiment that Sarah has co-published with Professor Charles Spence from the University of Oxford, which is now a demonstration done by Heston Blumenthal based on her work.

BYO activity kit
You’ll receive a list of easy-to-source items when you book your ticket so that you can take part in the multisensory demonstrations.

Recent Zoom guests have said “The event is genius”,  “you are such an amazing storyteller!” and “That was fun. Whoever woulda’ thought that I could be eating granola in Portland Oregon while visiting London?

Your host
This series of talks is created by Type Tasting founder Sarah Hyndman. She’s the author of the bestselling book Why Fonts Matter, a TEDx speaker, regular on BBC Radio 4 and an occasional guest on Channel 4’s Sunday Brunch. She has been researching and writing about typography and perception since 2013 and co-publishes studies with Professor Charles Spence of the University of Oxford.

Would you like to know about upcoming virtual talks? Sign up here.

Would like to arrange a private talk for your group at a time of your choosing? Get in touch with Sarah here.

 

*Discount applies to full-price tickets.

Event images by David Owens, author photo by Juliana Johnston.

 

Introduction to multisensory typography

LUNCH & LEARN / BREAKFAST

Introduction to multisensory typography

Learn the science of designing for all the senses to make your branding more memorable

A multisensory discovery session designed to stimulate all your senses. Ideal for designers and students of all levels who want to learn more about the science of communicating more effectively by harnessing all the senses.

Lunch & learn
Wednesday 8th July
12.30pm to 1.30pm (BST) Book now

Breakfast session
Sunday 16th August
10am to 11am (BST) book now

£15 / £7 concs & financially impacted by covid-19
1-hour interactive talk with Q&A (Zoom) with multisensory activities
You can join this virtual session from anywhere in the world.

As featured in Design Week’s July Picks of the Month

Learn how typography interacts with all your senses and how it can even alter what you experience. Sarah will talk about some of her research and you’ll take part in multisensory demonstrations.

Multisensory

This is not just a font, it’s also an idea, a smell, a song, a memory, a feeling, a personality, a warning, a taste…

The different shapes and styles of the typefaces that you read every day trigger responses in your brain that link to all of your senses.

BYO activity kit
You’ll receive a list of easy-to-source items when you book your ticket so that you can take part in the multisensory demonstrations.

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