Tag Archives: learn

Introduction to multisensory typography

LUNCH & LEARN / BREAKFAST

Introduction to multisensory typography

Learn the science of designing for all the senses to make your branding more memorable

A multisensory discovery session designed to stimulate all your senses. Ideal for designers and students of all levels who want to learn more about the science of communicating more effectively by harnessing all the senses.

Lunch & learn
Wednesday 8th July
12.30pm to 1.30pm (BST) Book now

Breakfast session
Sunday 16th August
10am to 11am (BST) book now

£15 / £7 concs & financially impacted by covid-19
1-hour interactive talk with Q&A (Zoom)
with multisensory activities

You can join this virtual session from anywhere in the world.

Take part in a version of the demonstration done by Heston Blumenthal based on Sarah’s work. Learn about the research she’s co-published with Professor Charles Spence from the University of Oxford.

As featured in Design Week’s July Picks of the Month

Learn how typography interacts with all your senses and how it can even alter what you experience. Sarah will talk about some of her research and you’ll take part in multisensory demonstrations.

Multisensory

This is not just a font, it’s also an idea, a smell, a song, a memory, a feeling, a personality, a warning, a taste…

The different shapes and styles of the typefaces that you read every day trigger responses in your brain that link to all of your senses.

BYO activity kit
You’ll receive a list of easy-to-source items when you book your ticket so that you can take part in the multisensory demonstrations.

Taste Changing Jellybean Experiment book

Your ticket includes a free pdf copy of the Typographic Taste Changing Jellybean Experiment by Sarah Hyndman. This is the companion to the paper co-published with Professor Charles Spence of the University of Oxford.

Recent Zoom guests have said “The event is genius”,  “you are such an amazing storyteller!” and “That was fun. Whoever woulda’ thought that I could be eating granola in Portland Oregon while visiting London?

Your host
This series of talks is created by Type Tasting founder Sarah Hyndman. She’s the author of the bestselling book Why Fonts Matter, a TEDx speaker, regular on BBC Radio 4 and an occasional guest on Channel 4’s Sunday Brunch. She has been researching and writing about typography and perception since 2013 and co-publishes studies with Professor Charles Spence of the University of Oxford.

Would you like to know about upcoming virtual talks? Sign up here.

Would like to arrange a private talk for your group at a time of your choosing? Get in touch with Sarah here.

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Publication day of How to Draw Type and Influence People by Sarah hyndman

Publication day! I’m proud to announce that my new book ‘How to Draw Type & Influence People’, an activity book created with Laurence King Publishing Ltd, is out today.

Find out more about the book here.

Buy the book on Amazon here

Learn about fonts: register your interest for a new series of e-learners

Learn ebook-all

Would you like to learn about type/fonts the Type Tasting way?

The Type Tasting approach takes the viewpoint of the type consumer and explores fonts through experiences and observations from everyday life. The e-learners will feature questions and challenges throughout and at the end there will be a short test which you can submit to have marked. Those who pass will receive a certificate and a virtual button to wear on their website or Facebook page with pride. These are aimed at curious font consumers, no prior typography experience is needed.

Titles in this series of e-learners are planned for later in the year. Each will guide you through learning about an area of type and you can vote for the first titles to be published. Choose which ones you would like when you register your interest*, and the most popular will be the first launched:

Sensory type: From a DIY Type Tasting.
History of type: Told through 10 record covers.
Type classification: From a Dalston Type Safari.
Type & perception: From font personality profiling.

Click here to register your interest in Type Tasting e-learners.


Learn ebook-history of typeLR  Learn ebook-type classificationLR  Learn ebook-type & perceptionLR

*There is no obligation to buy when you register your interest.