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Pride, Prejudice & Perceptions

AVM Curiosities & Type Tasting present
Pride, Prejudice & Perceptions
British Academy Literature Week 2017: Adaptations and Transformations
15th–19th May, 9am to 6pm. Free, drop in, suitable for all.

Lates event
Friday 19th May from 6.30pm to 9.30pm
Free, prior booking is essential

Pride, Prejudice & Perceptions is an interactive sensory exploration of Jane Austen’s Pride & Prejudice created by AVM Curiosities & Type Tasting for the British Academy’s Literature Week. The typography found in editions of this classic novel gives each a different voice. Taking this as the template, the display will use type, sound, sight and scent to serve one story three ways.

AVM Curiosities has been exploring the relationship between art and food through a series of high-calibre events and edible interventions since 2011. Founded by food historian Tasha Marks, AVM Curiosities champions the use of food as an artistic medium, with projects ranging from museum-style exhibitions and sculptural installations to interactive lectures and limited-edition confectionery.
http://www.avmcuriosities.com

Type Tasting’s Sarah Hyndman aims to change the way we think and talk about typography by showing how we interact with it in our everyday lives. She specialises in making the topic accessible with originality, humour and a dash of theatre. Sarah is involved in research into type and perception, she creates interactive events and workshops, and her second book How to Draw Type and Influence People is published in April 2017.
http://www.typetasting.com

 

British Academy
10-11 Carlton House Terrace,
London, SW1Y 5AH

Wine & Type Tasting evening

By Sarah Hyndman

Do you Judge a Wine by its Label?
Wine & Type Tasting, 8th December, 7:30pm to 9:30pm, £30 (sold out)
A sellout success at the London Design Festival this year
Book now

“Frankly brilliant idea of combining a type workshop with a wine tasting” It’s Nice That

Are you looking for a winter warming treat with your friends, or a unique and entertaining event for your team and clients? Join us for an innovative type and wine tasting experience and take a journey of discovery through a selection of superb wines as you explore what the design of the label tells you about what you drink.

“I learnt so much while having fun and enjoying delicious wines” A Glimpse of London

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How much does a bottle cost? If it looks expensive will you enjoy it more? What does the type tell you about its provenance? Try your hand at wine and font pairing as you identify the key flavours. Ultimately is the label just there to inform you, or can it transform your tasting experience?

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By Sarah Hyndman

Do You Judge a Wine by its Label?
Would you like us to host a wine & type tasting for your Christmas do? Find out more.

We had a fantastic Wine and Type Tasting event at Laithwaite’s Arch with Bankside Design District for the London Design Festival. Here is a glimpse of the evening, all the photos are by David Owens. There will be a second tasting on Tuesday 27th September and a Christmas one is planned on 8th December. Find out more here. 

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“Surprising and very interesting” Richard, “Fascinating” Cherry, “Illuminating” Piers, “Intriguing” Clare, “Very different but rewarding” Lee, “Fun and informative” Sara, “Really interesting! Surprisingly scientific” Rachael, “It was fabulous, surprising and delicious!” Syd.

“More than an excuse for weeknight drinking, wine was a clever example of the influence of typeface … don’t worry; you don’t need to be a typography nerd” Digital Arts

“It was certainly an eye-opener to realise that so much of what we taste is influenced by our other senses” SEEN London

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Wine and Type Tasting with Sarah Hyndman   Wine and Type Tasting with Sarah Hyndman   Wine and Type Tasting with Sarah Hyndman

 

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Wine and Type Tasting with Sarah Hyndman

Do you Judge a Wine by its Label?
Wine & Type Tasting
Would you like us to host a wine & type tasting for your Christmas do? Find out more.

Pair a type expert with a wine expert and a dash of science, what do you get? A unique and enlightening type and wine tasting experience. Join us for a journey of discovery through a selection of superb wines as you explore what the design of the label tells you about what you drink.

Wine and Type Tasting with Sarah Hyndman Wine and Type Tasting with Sarah Hyndman Wine and Type Tasting with Sarah Hyndman

Thursday 22nd September, 7.30pm – 9.30pm Sold out
Tuesday 27th September, 7.30pm – 9.30pm Sold out
Thursday 8th December, 7.30pm–9.30pm, £30 Book here
Laithwaite’s Arch
Bankside Design District

How much does a bottle cost? If it looks expensive will you enjoy it more? What does the type tell you about its provenance? Try your hand at wine and font pairing as you identify the key flavours. Ultimately is the label just there to inform you, or can it transform your tasting experience?

“More than an excuse for weeknight drinking, wine was a clever example of the influence of typeface … don’t worry; you don’t need to be a typography nerd” Digital Arts

“It was certainly an eye-opener to realise that so much of what we taste is influenced by our other senses” SEEN London

Wine and Type Tasting with Sarah Hyndman
The wine and type tasting evening has been created by innovative type expert Sarah Hyndman, founder of Type Tasting, and is co-hosted by Grant Hedley the knowledgeable wine tasting expert (tough job) with Laithwaite’s, who has carefully selected each of the wines for the evening.

“Frankly brilliant idea of combining a type workshop with a wine tasting” It’s Nice That

“The wines were delicious, ranging from the light summeriness of Prosecco to the intensity of the reds” SEEN London

“I learnt so much while having fun and enjoying delicious wines” A Glimpse of London

Wine and Type Tasting with Sarah Hyndman Wine and Type Tasting with Sarah Hyndman
The event will be held in the “delightfully cool” brick-lined Laithwaite’s store beneath the railway arches; a family owned, independent wine merchant.

Wine & Type tasting evening
Laithwaite’s, Arch 219-221, Stoney St, London SE1 9AA
BOOK NOW, £30 (booking is essential)

Brochure cover
DISCOVER / CREATE / LEARN / TASTE
Download the programme of Type Tasting events at the London Design Festival.

London Design Festival 2016

Exciting and innovative Type Tasting events are planned for the London Design Festival with Bankside Design District. ‘Do You Judge a Wine by its Label?’ is an enlightening and enjoyable tasting evening that combines wine, design and science. Discover what the label tells you about a wine, and how it can even influence how it tastes (along with jolly nice Laithwaite’s wine). ‘What’s Your Type?’ workshops are bursting with fun games and demonstrations that teach you the personalities of typefaces and how to choose a font in three easy steps (no experience necessary). This will be hosted by Bedales in Borough Market.

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Do you judge a wine by its label? London Design Festival. Do you judge a wine by its label? London Design Festival.

TASTE
Do you judge a wine by its label?
Wine and type tasting evening, £30
Thursday 22nd September, 7.30pm – 9.30pm SOLD OUT
Tuesday 27th September, 7.30pm – 9.30pm BOOK NOW
Laithwaite’s, Arch 219-221, Stoney St, London SE1 9AA

A unique and enlightening wine/type tasting experience. Come on a journey of discovery through a selection of superb wines as you explore what the design of the label tells you about what you drink. How much does a bottle cost? If it looks expensive will you enjoy it more? What does the type tell you about its provenance? Try your hand at wine and font pairing as you identify the key flavours. Ultimately is the label just there to inform you, or can it transform your tasting experience?

The wine and type tasting evening has been created by innovative type expert Sarah Hyndman, founder of Type Tasting, and will be co-hosted by Grant Hedley the wine tasting expert (tough job) with Laithwaite’s. The event will be held in the beautiful Laithwaite’s Arch store. This family owned, independent wine merchant has been finding some of the most exciting and enjoyable wines in the world for the last 50 years.

“Frankly brilliant idea of combining a type workshop with a wine tasting” It’s Nice That

Book quickly, tickets are selling fast www.bit.ly/LDFWineType

Reviews from the preview evening:
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What's Your Type?

LEARN
What’s your type?

Would you like to learn a simple 3-step process for choosing a font?
And to have access to the latest Type Tasting research results?

Wednesday 21st September, £15
Workshops last an hour; start times are 12pm, 2pm, 5pm, 7pm and 9pm.
Bedales Borough Market, 5 Bedale St, London SE1 9AL.
(No experience is needed, booking is necessary as numbers are limited).
BOOK NOW

Type Tasting is involved in extensive research quantifying how we respond to different typefaces. This workshop is based on results, not opinions; you will learn how to use this knowledge to make confident font choices.

• LEARN an easy 3-step process for choosing a font.
• FIND OUT why different fonts are suitable for different occasions.
• CREATE a font profile analysis chart to refer to when choosing fonts.
• UNDERSTAND how a font can look cheap, expensive, calm, angry and can even alter your experiences.

Find out more…

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Also from Type Tasting during the London Design Festival

tatemodern timemachine

DISCOVER
Tate Modern: Talk and book signing
Saturday 17th & Sunday 18th September
Date to be announced

CREATE
V&A: Typographic Time Machine #TimeType
Saturday 17th & Sunday 18th September
Drop in and get creative at the V&A during the London Design Festival’s Graphics Weekend, sponsored by Monotype

Brochure cover
DISCOVER / CREATE / LEARN / TASTE
Download the programme of Type Tasting events at the London Design Festival.

(Photos from Type Tasting at the V&A for LDF 2015 by David Owens)

 

Letterform Live

Unknown Outcomes

Type got experimental at last week’s Letterform Live, with a fascinating set of talks from our crack line up of speakers. Theo Inglis reports for Grafik

Last Wednesday night saw the third event in Grafik’s Letterform Live series of events, presented in partnership with Monotype and the ISTD, and hosted by Protein Studios in Shoreditch, East London. The audience enjoyed five different speakers, each giving a short but rich and image-filled presentation, kicking off with a single typographic letterform of their choice and spiralling outwards from there. Our chosen theme for the night was ‘Experimental’, something very much open to individual interpretation. As the American designer and theorist Buckminster Fuller once said “There is no such thing as a failed experiment, only experiments with unexpected outcomes”.

Read the full article here.

Q&A at Letterform Live

The theme of Grafik’s Letterform Live this week was ‘Experimental’, and it was an exciting evening to be a part of. My aim for the evening was to bring a bit of ‘bonkers and magic’ at a time of so much anxiety. We filled the bar with jellybeans and asked the 130 audience members to guess each flavour from the style of the typeface on the label. If you weren’t at the event you can still take part in this experiment here.

Jelly beans at Letterform Live Jelly beans at Letterform Live

I spoke about how amazing the human brain is for the skilful way it creates a ‘sub-programme’ to perform the complex task of reading, which your subconscious performs automatically. Your eyes simply glance over a series of marks in a huge array of shapes and sizes and—as if by magic—stories, ideas, memories, songs, smells are conjured up right there in your mind.

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