A meditation in typography for people with a fondness for fonts.
A fun game created by Adobe Fonts and Sarah Hyndman to showcase the new browse-by-tags feature that lets you help build the Adobe Fonts collection of tags. More fonts and tags will be added in the future.
The game was built by Oddbird with sound created by Rob Taliesin Owen.
Type Tasting created a large-scale multisensory installation for Adobe Fonts at the Adobe MAX conference in Los Angeles from 2nd to 6th November 2019.
Visitors were immersed in the mood of different typefaces through all of their senses. At each station they were invited to put on headphones, to smell a scent in a jar or by flipping the pages of a book, to eat a small taster and to feel a texture. Each set of stimuli was designed to bring a mood to life in the participant’s imagination. There was curiosity and intrigue as the first visitors arrived and they were soon returning with groups of friends saying “you have to try this”.