Tag Archives: adobe

“F!ing genius!” Intriguing visitors with an immersive, multisensory installation


I’ve been creating immersive and multisensory installations for a number of years now. They’ve been on hold during Covid but plans are now underway for the future. This is the large-scale multisensory installation I created at Adobe MAX at the L.A. Convention Centre in Los Angeles.

Visitors were immersed in the mood of different typefaces through all of their senses. At each station they were invited to put on headphones, to smell a scent in a jar or by flipping the pages of a book, to eat a small taster and to feel a texture. Each set of stimuli was designed to bring a mood to life in the participant’s imagination. There was curiosity and intrigue as the first visitors arrived and they were soon returning with groups of friends saying “you have to try this”.

“The experience that Type Tasting designed for the Adobe Fonts booth at Adobe MAX was such a fun, intriguing way for people to explore how their reactions to fonts relate to other sensations” Dan Rhatigan, Adobe Fonts

Sound designer Rob Taliesin Owen created bespoke sounds and a bespoke scent was created by 4160 Tuesdays. The installation was produced and run with the wonderful Adobe Fonts team.

“Font ‘tasting’, it was awesome! You could smell, hear and taste the fonts”

  • Type Tasting installation at Adobe MAX in Los Angeles

What’s your typographic superpower?

A meditation in typography for people with a fondness for fonts.

A fun game created by Adobe Fonts and Sarah Hyndman to showcase the new browse-by-tags feature that lets you help build the Adobe Fonts collection of tags. More fonts and tags will be added in the future.

The game was built by Oddbird with sound created by Rob Taliesin Owen.

Play the game here https://game.fonts.adobe.com/

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Mood at MAX multisensory installation

Type Tasting installation at Adobe MAX in Los Angeles

Type Tasting created a large-scale multisensory installation for Adobe Fonts at the Adobe MAX conference in Los Angeles from 2nd to 6th November 2019.

“F*!*ing genius!”

Visitors were immersed in the mood of different typefaces through all of their senses. At each station they were invited to put on headphones, to smell a scent in a jar or by flipping the pages of a book, to eat a small taster and to feel a texture. Each set of stimuli was designed to bring a mood to life in the participant’s imagination. There was curiosity and intrigue as the first visitors arrived and they were soon returning with groups of friends saying “you have to try this”.

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