Tag Archives: immersive

Typographic synaesthesia experience session

Typographic synaesthesia experience session

A fantastical multisensory online event designed to stimulate all your senses

Wednesday 15th July
7.30pm to 8.45pm (BST) Book now

Sunday 23rd August
10am to 11.15am (BST) book now

£10 / £5 concs & financially impacted by covid-19
30% discount for groups of 3 or more*
Interactive event with multisensory activities (Zoom)

As featured in Design Week’s July Picks of the Month.

Take part in a fun session with games and find out about some of Sarah’s research as you discover first-hand how the appearance of the words you read interacts with all of your senses.

Suitable for all, no experience needed and you can join this virtual session from anywhere in the world.

This is not just a font, it’s also an idea, a smell, a song, a memory, a feeling, a personality, a warning, a taste…

Discover for yourself how the different shapes and styles of the typefaces that you read every day trigger responses in your brain that link to all of your senses.

Take part in a version of an experiment that Sarah has co-published with Professor Charles Spence from the University of Oxford, which is now a demonstration done by Heston Blumenthal based on her work.

BYO activity kit
You’ll receive a list of easy-to-source items when you book your ticket so that you can take part in the multisensory demonstrations.

Recent Zoom guests have said “The event is genius”,  “you are such an amazing storyteller!” and “That was fun. Whoever woulda’ thought that I could be eating granola in Portland Oregon while visiting London?

Your host
This series of talks is created by Type Tasting founder Sarah Hyndman. She’s the author of the bestselling book Why Fonts Matter, a TEDx speaker, regular on BBC Radio 4 and an occasional guest on Channel 4’s Sunday Brunch. She has been researching and writing about typography and perception since 2013 and co-publishes studies with Professor Charles Spence of the University of Oxford.

Would you like to know about upcoming virtual talks? Sign up here.

Would like to arrange a private talk for your group at a time of your choosing? Get in touch with Sarah here.

 

*Discount applies to full-price tickets.

Event images by David Owens, author photo by Juliana Johnston.

 

Mood at MAX multisensory installation

Type Tasting installation at Adobe MAX in Los Angeles

Type Tasting created a large-scale multisensory installation for Adobe Fonts at the Adobe MAX conference in Los Angeles from 2nd to 6th November 2019.

“F*!*ing genius!”

Visitors were immersed in the mood of different typefaces through all of their senses. At each station they were invited to put on headphones, to smell a scent in a jar or by flipping the pages of a book, to eat a small taster and to feel a texture. Each set of stimuli was designed to bring a mood to life in the participant’s imagination. There was curiosity and intrigue as the first visitors arrived and they were soon returning with groups of friends saying “you have to try this”.

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“A roaring success”, “so unexpected but in all the right ways!”

We ran an exciting preview of the brand new Wine & Type Tasting event for 30 ambassadors from the Bankside Design District. We had a brilliant time and the evening was pronounced “a roaring success”. Favourite quotes included “so unexpected but in all the right ways!” and “lots of sublime and crazy tall tales from the past”.

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Pop-up Typography Lab at the V&A for the London Design Festival

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Have you ever wondered what a font might smell like? Whether it can make a product appear more expensive? Or what your choice of font says about your personality?

Join innovative type expert Sarah Hyndman as she invites you to join in with the research by taking part in a series of entertaining games and perception experiments with type. Profile the personalities of typefaces; judge whether a font can make a product more expensive and therefore more enjoyable, and explore whether it could even alter the taste of what you eat. Find out which typefaces you would date, ditch or be ‘just good friends’ with and how they reflect your own personality. Sarah is the founder of Type Tasting, author of ‘The Type Taster: How Fonts Influence You’.

You are invited into a ‘typographic wonderland’ of interactive games and experiments involving fonts which are designed to surprise and intrigue. These explore our role as type consumers and show how type is woven into the rituals of our everyday lives. Each font/typeface has a personality that influences our interpretation of the words we read by evoking our emotions and setting the scene. Come along and you can be a part of this innovative research and be the first to find out the results.

• Try on ‘font goggles’ to reveal what some fonts are really communicating to you.
• Try your hand at font sniffing: can you match the smells to the typefaces?
• Witness fonts altering the meanings of words right before your very eyes.
• Be amazed that a font could have the power to alter the taste of your food.
• See what personalities fonts have, and what they reveal about YOUR personality.

Questions being explored:
• Can a font make a product appear more expensive?
• Do fonts have recognisable personalities?
• Can a typeface alter the taste of what you eat?
• Can a font alter the mood of what you read?
• When is a Serif a better choice than a Sans Serif typeface, why?

“You’ll never look at fonts in the same way again.” Hannah Stewart

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“As bizarre as it sounds, my job is to match up the bottles and fonts using only my sense of smell.” Jake Wallis Simons, CNN

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