Tag Archives: food

Typographic synaesthesia experience session

Typographic synaesthesia experience session

A fantastical multisensory online event designed to stimulate all your senses

Wednesday 15th July
7.30pm to 8.45pm (BST) Book now

Sunday 23rd August
10am to 11.15am (BST) book now

£10 / £5 concs & financially impacted by covid-19
30% discount for groups of 3 or more*
Interactive event with multisensory activities (Zoom)

As featured in Design Week’s July Picks of the Month.

Take part in a fun session with games and find out about some of Sarah’s research as you discover first-hand how the appearance of the words you read interacts with all of your senses.

Suitable for all, no experience needed and you can join this virtual session from anywhere in the world.

This is not just a font, it’s also an idea, a smell, a song, a memory, a feeling, a personality, a warning, a taste…

Discover for yourself how the different shapes and styles of the typefaces that you read every day trigger responses in your brain that link to all of your senses.

Take part in a version of an experiment that Sarah has co-published with Professor Charles Spence from the University of Oxford, which is now a demonstration done by Heston Blumenthal based on her work.

BYO activity kit
You’ll receive a list of easy-to-source items when you book your ticket so that you can take part in the multisensory demonstrations.

Recent Zoom guests have said “The event is genius”,  “you are such an amazing storyteller!” and “That was fun. Whoever woulda’ thought that I could be eating granola in Portland Oregon while visiting London?

Your host
This series of talks is created by Type Tasting founder Sarah Hyndman. She’s the author of the bestselling book Why Fonts Matter, a TEDx speaker, regular on BBC Radio 4 and an occasional guest on Channel 4’s Sunday Brunch. She has been researching and writing about typography and perception since 2013 and co-publishes studies with Professor Charles Spence of the University of Oxford.

Would you like to know about upcoming virtual talks? Sign up here.

Would like to arrange a private talk for your group at a time of your choosing? Get in touch with Sarah here.

 

*Discount applies to full-price tickets.

Event images by David Owens, author photo by Juliana Johnston.

 

Type Tasting needs your help

This is my wonderful studio in an old Victorian chocolate factory in East London. This is where I create Type Tasting workshops, talks, meetups and events. I do a lot of work with students and spend a large proportion of my time on self-initiated and self-funded research. However, all paid work for the next few months has been cancelled due to Coronavirus. In order to pay the rent, I’ll be inviting you to join me here for virtual events in return for a small donation that will go towards paying the studio rent, all from the comfort of your home.

Supporting me through this difficult time will be entertaining and educational. You’ll also be playing a vital role in ensuring that the studio rent is paid so that I can run workshops, research and events again once we’re out the other side. Click here to make a donation.

See you soon,
Sarah.

 

Creative Lockdown Project: Edible alphabet

Creative Lockdown Project: Edible alphabet

This is the third creative lockdown challenge. These challenges are designed to be a bit of fun and to document our time collectively spent in lockdown. Please share this creative challenge with your friends and post your final results on social media.

Challenge
Use the food you have in your home to create an edible alphabet. Think about a word you would like to spell out and work out how to make the letters. Will you arrange the food you’re about to eat or would you like to bake something from scratch?

Don’t go out shopping to buy any extra ingredients, the challenge is to use what you can find in your kitchen. It would be great to see photos of the process as you bake or create your letters.

Continue reading

A Type Tasting birthday celebration of edible type

nathan dye3 Helen Rawlinson BgcNtzdIQAAL2Iq.jpg-large
We celebrated Type Tasting’s first birthday with a day of edible type on Friday 14th February. Here’s a selection of the gastronomic typography and lettering created to mark the occasion.

Above: Nathan Dye’s chocolate TYPE cake, Helen Rawlinson’s peas thawing to the occasion, Sarah Hyndman’s edible rye bread Blackletter type “delicious with hummus” and Julie Muaro’s JOY in Breakfast Light, Regular & Extra Jam.

Julie Mauro

Continue reading