Category Archives: Event

Typographic synaesthesia experience session

Typographic synaesthesia experience session

A fantastical multisensory online event designed to stimulate all your senses

Wednesday 15th July
7.30pm to 8.45pm (BST) Book now

Sunday 23rd August
10am to 11.15am (BST) book now

£10 / £5 concs & financially impacted by covid-19
30% discount for groups of 3 or more*
Interactive event with multisensory activities (Zoom)

As featured in Design Week’s July Picks of the Month.

Take part in a fun session with games and find out about some of Sarah’s research as you discover first-hand how the appearance of the words you read interacts with all of your senses.

Suitable for all, no experience needed and you can join this virtual session from anywhere in the world.

This is not just a font, it’s also an idea, a smell, a song, a memory, a feeling, a personality, a warning, a taste…

Discover for yourself how the different shapes and styles of the typefaces that you read every day trigger responses in your brain that link to all of your senses.

Take part in a version of an experiment that Sarah has co-published with Professor Charles Spence from the University of Oxford, which is now a demonstration done by Heston Blumenthal based on her work.

BYO activity kit
You’ll receive a list of easy-to-source items when you book your ticket so that you can take part in the multisensory demonstrations.

Recent Zoom guests have said “The event is genius”,  “you are such an amazing storyteller!” and “That was fun. Whoever woulda’ thought that I could be eating granola in Portland Oregon while visiting London?

Your host
This series of talks is created by Type Tasting founder Sarah Hyndman. She’s the author of the bestselling book Why Fonts Matter, a TEDx speaker, regular on BBC Radio 4 and an occasional guest on Channel 4’s Sunday Brunch. She has been researching and writing about typography and perception since 2013 and co-publishes studies with Professor Charles Spence of the University of Oxford.

Would you like to know about upcoming virtual talks? Sign up here.

Would like to arrange a private talk for your group at a time of your choosing? Get in touch with Sarah here.

 

*Discount applies to full-price tickets.

Event images by David Owens, author photo by Juliana Johnston.

 

“A roaring success”, “so unexpected but in all the right ways!”

We ran an exciting preview of the brand new Wine & Type Tasting event for 30 ambassadors from the Bankside Design District. We had a brilliant time and the evening was pronounced “a roaring success”. Favourite quotes included “so unexpected but in all the right ways!” and “lots of sublime and crazy tall tales from the past”.

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Wine and Type Tasting evening

Do you Judge a Wine by its Label?
Arrange a Wine & Type Tasting evening for your team and clients
By Sarah Hyndman

We will bring this innovative type and wine tasting, based on the sell-out success at the London Design Festival, to you for your team and clients. Take part in a series of activities and games that will delight and inform, in a relaxed and social setting.

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Wine and Type Tasting event photos

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By Sarah Hyndman

Do You Judge a Wine by its Label?
Would you like us to host a wine & type tasting for your Christmas do? Find out more.

We had a fantastic Wine and Type Tasting event at Laithwaite’s Arch with Bankside Design District for the London Design Festival. Here is a glimpse of the evening, all the photos are by David Owens. There will be a second tasting on Tuesday 27th September and a Christmas one is planned on 8th December. Find out more here. 

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“Surprising and very interesting” Richard, “Fascinating” Cherry, “Illuminating” Piers, “Intriguing” Clare, “Very different but rewarding” Lee, “Fun and informative” Sara, “Really interesting! Surprisingly scientific” Rachael, “It was fabulous, surprising and delicious!” Syd.

“More than an excuse for weeknight drinking, wine was a clever example of the influence of typeface … don’t worry; you don’t need to be a typography nerd” Digital Arts

“It was certainly an eye-opener to realise that so much of what we taste is influenced by our other senses” SEEN London

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Wine and Type Tasting with Sarah Hyndman   Wine and Type Tasting with Sarah Hyndman   Wine and Type Tasting with Sarah Hyndman

 

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Typographic Time Machine collection at the V&A

Typographic Time Machine workshop at the V&A #TimeType

Typographic Time Machine workshop at the V&A #TimeType Typographic Time Machine workshop at the V&A #TimeType

By Sarah Hyndman

The Typographic Time Machine collection popped up at the V&A at the weekend and we filled the space with amazing letters. A full blog post will come soon (after the festival has ended), meanwhile here is a glimpse of what happened.

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Type Tasting at the London Design Festival

London Design Festival 2016

Exciting and innovative Type Tasting events are planned for the London Design Festival with Bankside Design District. ‘Do You Judge a Wine by its Label?’ is an enlightening and enjoyable tasting evening that combines wine, design and science. Discover what the label tells you about a wine, and how it can even influence how it tastes (along with jolly nice Laithwaite’s wine). ‘What’s Your Type?’ workshops are bursting with fun games and demonstrations that teach you the personalities of typefaces and how to choose a font in three easy steps (no experience necessary). This will be hosted by Bedales in Borough Market.

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Do you judge a wine by its label? London Design Festival. Do you judge a wine by its label? London Design Festival.

TASTE
Do you judge a wine by its label?
Wine and type tasting evening, £30
Thursday 22nd September, 7.30pm – 9.30pm SOLD OUT
Tuesday 27th September, 7.30pm – 9.30pm BOOK NOW
Laithwaite’s, Arch 219-221, Stoney St, London SE1 9AA

A unique and enlightening wine/type tasting experience. Come on a journey of discovery through a selection of superb wines as you explore what the design of the label tells you about what you drink. How much does a bottle cost? If it looks expensive will you enjoy it more? What does the type tell you about its provenance? Try your hand at wine and font pairing as you identify the key flavours. Ultimately is the label just there to inform you, or can it transform your tasting experience?

The wine and type tasting evening has been created by innovative type expert Sarah Hyndman, founder of Type Tasting, and will be co-hosted by Grant Hedley the wine tasting expert (tough job) with Laithwaite’s. The event will be held in the beautiful Laithwaite’s Arch store. This family owned, independent wine merchant has been finding some of the most exciting and enjoyable wines in the world for the last 50 years.

“Frankly brilliant idea of combining a type workshop with a wine tasting” It’s Nice That

Book quickly, tickets are selling fast www.bit.ly/LDFWineType

Reviews from the preview evening:
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What's Your Type?

LEARN
What’s your type?

Would you like to learn a simple 3-step process for choosing a font?
And to have access to the latest Type Tasting research results?

Wednesday 21st September, £15
Workshops last an hour; start times are 12pm, 2pm, 5pm, 7pm and 9pm.
Bedales Borough Market, 5 Bedale St, London SE1 9AL.
(No experience is needed, booking is necessary as numbers are limited).
BOOK NOW

Type Tasting is involved in extensive research quantifying how we respond to different typefaces. This workshop is based on results, not opinions; you will learn how to use this knowledge to make confident font choices.

• LEARN an easy 3-step process for choosing a font.
• FIND OUT why different fonts are suitable for different occasions.
• CREATE a font profile analysis chart to refer to when choosing fonts.
• UNDERSTAND how a font can look cheap, expensive, calm, angry and can even alter your experiences.

Find out more…

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Also from Type Tasting during the London Design Festival

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DISCOVER
Tate Modern: Talk and book signing
Saturday 17th & Sunday 18th September
Date to be announced

CREATE
V&A: Typographic Time Machine #TimeType
Saturday 17th & Sunday 18th September
Drop in and get creative at the V&A during the London Design Festival’s Graphics Weekend, sponsored by Monotype

Brochure cover
DISCOVER / CREATE / LEARN / TASTE
Download the programme of Type Tasting events at the London Design Festival.

(Photos from Type Tasting at the V&A for LDF 2015 by David Owens)