Do you Judge a Wine by its Label?
Arrange a Wine & Type Tasting evening for your team and clients
By Sarah Hyndman

We will bring this innovative type and wine tasting, based on the sell-out success at the London Design Festival, to you for your team and clients. Take part in a series of activities and games that will delight and inform, in a relaxed and social setting.

What does the design of the label tell you about a product? How does this influence your expectations and even what you taste? Typography is not just visual; it conveys sound; it is tactile; it can smell of roses or coffee; and you know at a glance whether it is sour or sweet.

Learn about the science of taste and the senses; how design can influence what you drink; and ultimately whether the packaging is just there to inform you, or can it transform your experience?

The session includes results from exciting research Sarah Hyndman is currently involved in with the Crossmodal Research Laboratory, University of Oxford.

“Frankly brilliant idea of combining a type workshop with a wine tasting” It’s Nice That

“I learnt so much while having fun and enjoying delicious wines” A Glimpse of London

“Fun and informative” “Eye-opening” “Interesting and surprising” “Fascinating” “Illuminating” “A different perspective” “Typography + wine tasting = the best of both worlds” “Fantastic experience, would definitely recommend it” “Great, fun and informative”

“It was certainly an eye-opener to realise that so much of what we taste is influenced by our other senses” SEEN London

“More than an excuse for weeknight drinking, wine was a clever example of the influence of typeface … don’t worry; you don’t need to be a typography nerd” Digital Arts

Photos by David Owens.