Font Selfie Workshop at the V&A for the London Design Festival
Type Tasting
Saturday 16th and Sunday 17th September
11am to 5pm, free drop in, no booking necessary
Sackler Centre, Victoria and Albert Museum
London Design Festival 2017

Come along to the Type Tasting workshop at the Victoria and Albert Museum where you can pick a typeface that reflects your personality and customise it to create your own ‘Font Selfie’. Your design will be added to the display in this prestigious museum, which will grow throughout the weekend as we create an exciting collection of typographic self-portraits. You can showcase your work and follow the growing collection online at #FontSelfie. You are welcome to collect your work between 5pm and 5.30pm on Sunday.

Storytelling with Fonts
Talk at 2pm on Saturday and Sunday
Author and Type Tasting founder Sarah Hyndman will give a short talk on telling stories with fonts. She will also be signing copies of her books.

Participate in font personality research
Hyndman has created this mass participation experiment as part of her ongoing research, which will form the basis for her next book. She needs your help: either come along to the Type Tasting Pop Up Laboratory at the V&A, or click here to take part online.

Hyndman has spent the last four years researching the personality profiles of fonts and quantifying how we respond to them psychologically. Sarah is the author of Why Fonts Matter and How to Draw Type and Influence People).

Typefaces/fonts have different personalities; they are a form of non-verbal communication that performs a similar function to our clothes or body language. Choosing a font is no longer just the domain of graphic designers in our modern world of technology; most of us have found ourselves scrolling down a font menu trying to decide which style to use. Using the right font can create a first impression that mirrors your personality and helps your words to feel authentic. In the same way that you select your outfit to suit the occasion, you can also select your font to set the right tone.

Spread from Why Fonts Matter by Sarah Hyndman published by Penguin/Random House.