This is the third and final instalment reviewing Type Tasting in 2017: judging, the Type Tasting pop-up lab, publications and interviews.
Type Tasting founder Sarah Hyndman has continued her mission to make typography relevant and engaging beyond the world of design, and continues to work on proof-of-concept ideas to show that design can create positive change. She has judged design awards, the Type Tasting pop-up lab has continued to gather data, both her latest book and a new collaborative study have been published and she has appeared in interviews from The Times to Channel 4’s Sunday Brunch.
This is the second instalment reviewing Type Tasting in 2017: corporate workshops, sponsored workshops and drop-in events (read part 3 here).
This year Type Tasting founder Sarah Hyndman has created workshops and events for a range of dynamic and innovative clients. Workshops have taken place at adidas HQ in Germany, for Design Thinkers in Toronto and at Tate Modern. Sessions have been created to launch the new BumbleBizz app with a workshop for entrepreneurs, as a teambuilding ‘Fight Club’ evening at WGSN, at the Wellcome Collection and for the D&AD.
This is the first instalment of a review of 2017—a busy and exciting year in which Type Tasting has popped up in prestigious locations both in the UK and abroad (read part 2 here).
Type Tasting founder Sarah Hyndman is on a mission to make typography relevant and engaging for all, she also believes that design can create positive change. Sarah specialises in making a complex topic accessible with originality, humour, a dash of theatre and lashings of audience participation. This year she has spoken at the launch of a new watch, a fragrance conference, she has been interviewed by The Times and on Channel 4’s Sunday Brunch. She has created an immersive exhibition for the British Academy, and run workshops for adidas, BumbleBizz, Wellcome and WGSN. The Type Tasting pop-up lab also gathered data for the latest collaborative study with the team from the University of Oxford, and her latest book was published.
A fun night was had by all at Glug Birmingham. It was such a pleasure to be speaking alongside Morag Myerscough, David Pearson, The Counter Press, Ian Barnard and Jim of Seven 9 Signs, curated by Luke Tonge and hosted by Inky Goodness. It was a truly inspiring evening and the audience was fantastic. See all the photos here.
“Sarah is a fantastic speaker – she engages audiences with a brilliant mix of warmth, good humour and real insight into her subject matter – in which she is expert. She quickly warmed up a noisy crowd and had them eating out of her hand, everyone taking part (almost unheard of) and I only heard good things about her talk afterwards.” Luke Tonge, Glug curator
Wake up and Smell the Fonts, a Type Tasting masterclass with Sarah Hyndman at Shoreditch House for the D&AD Festival Fringe
It was exciting to be a part of the D&AD Festival Fringe at Shoreditch House on the 26th April. We filled the exclusive private club’s Library with games and experiments involving typography and all the senses. This was followed by a talk and a lively Q&A session and everybody went home with a pile of Monotype goodies. A preview of results from one of the experiments were published in The Times newspaper.
Please join me for an evening as I present How to Draw Type and Influence People in my local bookshop over a glass of wine. This is a fantastic and welcoming independent bookshop in North London. Pull up a chair as I talk about the science of why drawing on paper is ‘magic’; show you that type isn’t just for experts and geeks; tell you what inspired me to fall in love with type; and share stories that will make you look at your font menu in a new light. Afterwards I’ll be signing books and answering your questions.
Type got experimental at last week’s Letterform Live, with a fascinating set of talks from our crack line up of speakers. Theo Inglis reports for Grafik…
Last Wednesday night saw the third event in Grafik’s Letterform Live series of events, presented in partnership with Monotype and the ISTD, and hosted by Protein Studios in Shoreditch, East London. The audience enjoyed five different speakers, each giving a short but rich and image-filled presentation, kicking off with a single typographic letterform of their choice and spiralling outwards from there. Our chosen theme for the night was ‘Experimental’, something very much open to individual interpretation. As the American designer and theorist Buckminster Fuller once said “There is no such thing as a failed experiment, only experiments with unexpected outcomes”.
The theme of Grafik’sLetterform Live this week was ‘Experimental’, and it was an exciting evening to be a part of. My aim for the evening was to bring a bit of ‘bonkers and magic’ at a time of so much anxiety. We filled the bar with jellybeans and asked the 130 audience members to guess each flavour from the style of the typeface on the label. If you weren’t at the event you can still take part in this experiment here.
I spoke about how amazing the human brain is for the skilful way it creates a ‘sub-programme’ to perform the complex task of reading, which your subconscious performs automatically. Your eyes simply glance over a series of marks in a huge array of shapes and sizes and—as if by magic—stories, ideas, memories, songs, smells are conjured up right there in your mind.