Tag Archives: monotype

Typographic Time Machine collection at the V&A

Typographic Time Machine workshop at the V&A #TimeType

Typographic Time Machine workshop at the V&A #TimeType Typographic Time Machine workshop at the V&A #TimeType

By Sarah Hyndman

The Typographic Time Machine collection popped up at the V&A at the weekend and we filled the space with amazing letters. A full blog post will come soon (after the festival has ended), meanwhile here is a glimpse of what happened.

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Type got experimental last week

Letterform Live

Unknown Outcomes

Type got experimental at last week’s Letterform Live, with a fascinating set of talks from our crack line up of speakers. Theo Inglis reports for Grafik

Last Wednesday night saw the third event in Grafik’s Letterform Live series of events, presented in partnership with Monotype and the ISTD, and hosted by Protein Studios in Shoreditch, East London. The audience enjoyed five different speakers, each giving a short but rich and image-filled presentation, kicking off with a single typographic letterform of their choice and spiralling outwards from there. Our chosen theme for the night was ‘Experimental’, something very much open to individual interpretation. As the American designer and theorist Buckminster Fuller once said “There is no such thing as a failed experiment, only experiments with unexpected outcomes”.

Read the full article here.

Jellybeans and ‘Experimental’

Q&A at Letterform Live

The theme of Grafik’s Letterform Live this week was ‘Experimental’, and it was an exciting evening to be a part of. My aim for the evening was to bring a bit of ‘bonkers and magic’ at a time of so much anxiety. We filled the bar with jellybeans and asked the 130 audience members to guess each flavour from the style of the typeface on the label. If you weren’t at the event you can still take part in this experiment here.

Jelly beans at Letterform Live Jelly beans at Letterform Live

I spoke about how amazing the human brain is for the skilful way it creates a ‘sub-programme’ to perform the complex task of reading, which your subconscious performs automatically. Your eyes simply glance over a series of marks in a huge array of shapes and sizes and—as if by magic—stories, ideas, memories, songs, smells are conjured up right there in your mind.

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D&AD New Blood Awards

d&ad006  d&ad001

Yesterday was a thought provoking and inspiring day judging the Monotype brief for the D&AD New Blood Awards. The brief was to take a cause they believed in and to use the power of type to make a difference. The winning entries were pulled apart by seven of us to reveal surprising layers of creativity, they changed the way we thought about something, and they made us care about the cause. Some causes were big and powerful ones, others were gentle and quiet, articulated in an incredible array of different voices.

d&ad002

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