By Sarah Hyndman
The Typographic Time Machine collection popped up at the V&A at the weekend and we filled the space with amazing letters. A full blog post will come soon (after the festival has ended), meanwhile here is a glimpse of what happened.
STOP PRESS read all about it: Emily Melling writes about her #TimeType experiences.
Huge thank you to everybody who came along and took part, and who submitted letters from around the world. Please keep posting photos of your letters with #TimeType,
Click here to see the growing Pinterest board.
Thank you to the V&A and to Monotype and their wonderful fonts.
Would you like to learn more about fonts? Come to a 1-hour ‘What’s Your Type?‘ workshop on Wednesday 21st September, find out more.
Typographic Time Machine #TimeType
Take part in the Typographic Time Machine project anywhere in the world, you don’t need to be in London to participate.
Typefaces are like Instagram filters for letters
A typeface captures the spirit of when it was designed and is a permanent record of that moment in time. In this way typefaces document social history and chart developments in technology. Type can transport you to an imagined nostalgia that you may not have experienced first-hand, but which has become real to you through the experience of film and television.
How to take part:
1. Download one of the letter templates and print it out at 21cm x 21cm (to fit the width of an A4 page). Download a pdf here, or click on one of the letters below for a larger version.
2. Use pens, pencils, paint, ink, collage materials and customise your letter to represent a moment in time—past present or future.
3. Take a photograph of your customised letter and share it on Instagram or Twitter with #TimeType, or tag @TypeTasting on Facebook.
We will be adding the finished letters to the online gallery before and during the event at the V&A for the London Design Festival on Saturday 17th and Sunday 18th September.
Here is a selection of letters for you to use. Scroll down to the one of the letters below, click to enlarge an outlined version your chosen letterform and print out at the width of an A4 page (the outline may be faint to see it on screen, but it should print out fine).
Typographic Time Machine #TimeType
Drop-in and get creative with letters at the V&A
Sat 17th and Sun 18th September, 11am-5pm
Free, drop in workshop, suitable for all ages
Design Studio, Learning Centre, Level 3, V&A, London SW7 2RL
Could you make a letter look like it is swaggering straight out of the Wild West of a century ago, or like it has travelled from the era of fairy tales and knights in shining armour, or like it has been beamed down from a space ship in the future?
Drop in and roll up your sleeves as you get creative playing with fonts and lettering customising a letter to recreate a moment in time: past, present or future. You are invited to add your completed letter to the display on the wall, which will grow throughout the weekend to create an exciting collection designed to transport viewers through time and typography.
By taking part you will have your work on show at the V&A
Share a photo of your finished letter on social media with #TimeType.
View letters on Instagram and Twitter.
See the full collection on the #TimeType Pinterest board.
Not in London? You can take part online by downloading a letter template and sharing it on social media with #TimeType. Click here to find out more.
Sponsored by Monotype, providing fonts and technologies that bring the world’s words to the page and screen.
The theme of Grafik’s Letterform Live this week was ‘Experimental’, and it was an exciting evening to be a part of. My aim for the evening was to bring a bit of ‘bonkers and magic’ at a time of so much anxiety. We filled the bar with jellybeans and asked the 130 audience members to guess each flavour from the style of the typeface on the label. If you weren’t at the event you can still take part in this experiment here.
I spoke about how amazing the human brain is for the skilful way it creates a ‘sub-programme’ to perform the complex task of reading, which your subconscious performs automatically. Your eyes simply glance over a series of marks in a huge array of shapes and sizes and—as if by magic—stories, ideas, memories, songs, smells are conjured up right there in your mind.
Yesterday was a thought provoking and inspiring day judging the Monotype brief for the D&AD New Blood Awards. The brief was to take a cause they believed in and to use the power of type to make a difference. The winning entries were pulled apart by seven of us to reveal surprising layers of creativity, they changed the way we thought about something, and they made us care about the cause. Some causes were big and powerful ones, others were gentle and quiet, articulated in an incredible array of different voices.
Delighted to have a piece in the latest Monotype Recorder illustrated by Kiki Ljung. Buy your copy of this beautiful magazine directly from Monotype.