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Join me in the Type Tasting studio for Open Studios this weekend

The Type Tasting studio is nestled on the edge of Dalston, East London, in an old Chocolate Factory with a pretty courtyard that feels like you’re no longer in London. You can find out more about Type Tasting, and get the inside scoop on the exciting events being planned with the London Design Festival later in the year (click here to see what we did last year). Take part in experiments and demonstrations in the studio, or talk about an idea you might have for an experiment. There is a sale on screen printed posters or you can book a place on the next Dalston Type Safari.

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“Walking into the Type Tasting studio was like walking into a mad scientist’s lab.” Robert Boick.

Open Studios Weekend
Saturday 18th & Sunday 19th June
From 11am–6pm, free, no booking needed.

Chocolate Factory N16
Farleigh Place (off Farleigh Road)
London N16 7SX

“Brilliantly bizarre, seems like it could be plucked straight from Willy Wonka’s chocolate factory.” Rockett St George.

‘Thirteen Minutes with…’
Throughout the weekend the artists will be giving short talks and demonstrations.
Saturday 18th at 4pm: Thirteen Minutes with… Sarah Hyndman of Type Tasting in studio F7. Graphic Designer and Author. Sarah invites you to discover that there is More to Words than Meets the Eye with fun demonstrations and experiments. These give insights into the ‘secret’ messages hidden in words that affect your thoughts, feelings and even your experiences.

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Open your eyes, look up and discover ‘ghostsigns’, the fading remains of hand-painted advertising on walls.

Sam ‘ghostsigns’ Roberts leads tours of these faded signs in Stoke Newington in North East London, just down the road from the Type Tasting studio. For the London Design Festival this year he is leading a new walk through the streets of Southwark in South London hunting for the fading remains of painted signs from years gone by. The tour will reveal some of London’s most iconic signs, exploring the local, advertising and design history that they convey.

Bankside Ghostsigns Walk for the London Design Festival
Monday 21 September, 2.00-4.00pm, meeting at Shipwrights Arms, 88 Tooley Street, SE1 2TF
Find out more

If you prefer your sign painting fresh off the brush you can try your hand at painting letters in the iconic surrounds of Borough Market with sign legend Mike Meyer “paint, brushes, lettering and laughs guaranteed”. To tie in with this there is a double-bill screening of the Sign Painters movie and 21st Century Victorian, a short film about UK signwriter and fairground artist Joby Carter who says that as a fairground signwriter he considers himself to be a showman. Find out more.


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Sarah Hyndman©J Aden Higgs

TYPO San Francisco
Friday 1st May
10am (Pacific time, 6pm GMT)
Yerba Buena Center of the Arts
This is being live streamed at

Defocusing, or taking a step back from her project-by-project gaze as a commercial graphic designer, prompted Sarah to question and reassess her future in the industry. As a result she set off on a completely new journey of typographic exploration, self-initiated projects and research which gave her career a new focus and a sense of fun.

Come and discover what a Type Tasting is and hear about some of the surprises and discoveries Sarah has made along the way. Her Font Census enables her to profile the personalities of fonts, and to ask whether designers and non-designers view typefaces in the same way? She starts conversations about the experience of typography by baking edible type and she regularly invites people to her East London studio to sniff fonts. Sarah will show how type evokes all of our senses, talk about working with scientists at Oxford University to research how type can alter our experiences, and give you a glimpse into why she sees the world as a typographic wonderland.

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Main photo: John Aden Higgs

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Summer Open Studios is coming up at the Chocolate Factory N16 on Saturday 7th and Sunday 8th June from 11am to 6pm. Join us in the Type Tasting studio for typography talks on Dalston signage and record sleeves. A range of typographic items including screen prints and postcards will be on sale throughout the weekend.

We’re twinning with the Stoke Newington Literary festival which has an exciting programme of events so you can make a fun filled day of it.

Dates and times of the Type Tasting talks to be announced shortly…

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How I fell in love with Type

The Inspiring Speakers Programme Gala Finale hosted by Ginger Training & Coaching

Wednesday 19th March 2014

Type Tasting founder Sarah Hyndman tells the story of how she fell in love with the magic of type as a child. She discovered along the way how it can be used to influence, and that its power to enchant and to inspire is something worth sharing.