Category Archives: Uncategorized

Creative Lockdown Project: Human body alphabet

Creative Lockdown Project: Human body alphabet

Challenge

For you and a friend to create an alphabet using the human body and a video chat app. You need at least one other self-isolating person to take part, but feel free to turn it into an alphabet challenge party with a large group of friends!

Process

1. Start a video chat with a friend.

2. Take turns creating each letter of the alphabet by posing in different ways. You may need to improvise with props for some of the letters.

3. To document each letter, the person not posing takes a screengrab or photograph of the screen.

4. Compile all the letters to create the full alphabet. Leave the Zoom, Houseparty or Skype frames around the letters. This will document how we’re all socialising while we’re in lockdown. But remember to block out any ID numbers!

Results

Share your finished project on social media with #CreativeLockdownProject. If you also tag #TypeTasting I’ll be sharing some of the results.

Example
Disco Type, a typeface created by Steven Gunner, Sam McLeod, Nick Watts and Sarah Hyndman at the St Bride Library, London.

Experience ‘Pride, Prejudice & Perceptions’ at the British Academy


Pride, Prejudice & Perceptions is an interactive sensory exploration of Jane Austen’s Pride & Prejudice, created by AVM Curiosities & Type Tasting for the British Academy’s Literature Week.

Taking inspiration from the typography found in three editions of this classic novel, Pride, Prejudice & Perceptions uses type, sound, sight and scent to serve one story three ways.

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Programme of Type Tasting events for the London Design Festival

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By Sarah Hyndman

Type Tasting founder Sarah is on a mission to make typography fun and engaging for everybody, not just designers. She specialises in making the complex topic accessible with originality, humour, a dash of theatre and lashings of audience participation. She delivers interactive talks and events with games and demonstrations that inform, entertain and challenge your preconceptions.

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Why Fonts Matter in the US

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Why Fonts Matter US publication Why Fonts Matter US Why Fonts Matter US

Click on the images above to take a quick tour of the book, which will officially be launched in the US on June 1st.

You can buy it online in the UK here, and in the US here. It’s also in plenty of bookshops, museum and gallery shops, please send a photo if you spot it somewhere, and support your local bookshop.

 

 

Dalston Type Safari

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Take a walking tour of Dalston in East London with author Sarah Hyndman. See how the signage reveals that the area dates back to the 1800s with its own grand department store, pie & eel shop, Art Deco cinemas, a factory that sold paints to JMW Turner, and the market that inspired Eastenders.

Update. There are no Type Safaris departing this year as Sarah focuses on new and exciting projects. If you would like to arrange a private tour for your company please get in touch with sarah(a)typetasting.com.

“Fabulous tour of Dalston… Exploring the urban fabric through type” Sarah Stewart, Londonist

“A unique & interesting way to ‘read’ the city.” Sophie Nellis

Find out more…

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It’s time for a type revolution

It's time for a Type Revolution

It’s time for a type revolution. It’s time to change the way we think and talk about type: for non-experts to join the conversation. 

Type Tasting delivers talks, ice-breaker sessions, masterclasses and workshops that make the complex topic of typography accessible and relevant beyond the design studio. We take the type consumer’s point of view and explore the experience of type—how it influences our perception and can alter our decisions. 

“Clever, insightful and original, left a lasting buzz and excitement behind!” Charlotte Godfrey, BBC Bristol.

Playing Type Karaoke How you say it

It’s time for typography to be demystified. Design tools are becoming everyday applications and they are used by all of us both at work and at home. Typography—the choice of fonts and how they are arranged—is a fundamental element of design because it is what the voice looks like. Yet it is wrapped up in the language of a specialist discipline and this makes it intimidating for those outside the profession to join in the conversation.

“Sarah brings the power of fonts to everyone” Patrick Burgoyne, Editor of Creative Review.

Type Tasting experiments Type Tasting surprise1

It’s time for typography to become visible. We live in a time of increasing design awareness and we now ask questions about the messages we are bombarded with in our everyday lives. Each font/typeface has a personality that influences our interpretation of the words we read by evoking our emotions and setting the scene. We all understand this instinctively but it happens on a subconscious level. Conscious awareness of the emotional life of fonts can give us more control over the decisions we make.

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