I was the guest host for the Design Museum’s #FontSunday on Twitter yesterday which was an amazing experience. I picked the Type Dating Game inspired theme of ‘Fanciable Fonts’ and you all tweeted in your photos of the typefaces you would date (or ditch), along with witty observations and a bad typographic chatup line or two. Thank you to everybody, we even trended on Twitter above Kanye for a few hours, well done!
In a world that’s becoming increasingly visually dominant, Sarah Hyndman suggests that it’s more important than ever before to consider design as an immersive, fully multisensory discipline.
Computer Arts, March 2016 (20th anniversary edition)
Type Tasting turns three years old on Valentine’s Day, having started with an evening of ‘Typographic Swearing ‘n’ Cussing‘ back in 2013. To celebrate this I’m the guest host for the Design Museum‘s #FontSunday with a Type Dating Game inspired theme of ‘Fanciable Fonts’. Get ready to Tweet/Instagram your photos of the typefaces you would date (or ditch) from 12 noon on Sunday 14th February to @DesignMuseum with #FontSunday.
Remember, no premature tweeting, the font flirting starts at 12 noon on Sunday!
Do you like your typefaces naughty or nice?
This is one of the games I’m going to play on Sunday Brunch tomorrow…
Choose the card you prefer and click on it to read your Font Fortune.
Happy Birthday to John Baskerville, the English printer and typographer who was born on January 28th, 1706. He was based in Birmingham, which is where he designed the famous transitional serif typeface that bears his name.
Baskerville (the typeface)*
Personality: Intellectual, academic, wise.
Values: Traditional, conventional, trustworthy.
Style: Neutral, credible, knowledgeable.
From Why Fonts Matter by Sarah Hyndman.
*Around 300 participants took part in an online Type Tasting survey, the majority in the UK and the US.
Mass jellybean experiment
Science Museum Lates Cravings exhibition
We ran a mass jellybean experiment at the Science Museum Lates as part of the Cravings exhibition with the Crossmodal Research Laboratory. We set up two stations on different floors, each manned by three people to explain, answer questions and to replenishing the jellybeans. For the experiment participants ate a jellybean whilst looking at a card with the words ‘eat me’ written in one of six typefaces, they rated how sweet and sour the jellybean tasted. They then repeated this, looking at a second typeface, and rated how it tasted. From previous Type Tasting research it has been shown that the perception of sweet and sour may be altered, depending on properties of the typeface being looked at such as angularity or roundedness.
Stuart explains “It was an awesome experience and my overriding memory will be of the amount of people who said something along the lines of ‘oh my god, that’s weird/scary/freaky’ when I was on the second station.” He found that, even when people had worked out that they tasted the same they would say “I know they are the same, but they taste… different”. He also noted that those who guessed the concept and looked at the more angular typeface for the second jellybean, guessing that it should be more sour “actually experienced a heightened reaction (one person spat out the jellybean!)”
“We had overwhelmingly positive feedback from our visitors.” Mary Cavanagh, Science Museum
Hello it’s Natalie again, with my final blog post before the London Design Festival Pop-up event! We’re very busy in the studio today, putting together the final touches ready for everyone to come along and have a play with type tomorrow. If you’d like to know why those final touches include 1,800 chunks of chocolate, then carry on reading!
Hello I’m Natalie, and this week I’ve been busy helping the Type Tasting studio, creating the games and experiments for the Pop-up Type Tasting event at the V&A for the London Design Festival on the 19th and 20th September. Find out more about the event here. Here I’m going to give you a sneak peek of what we’ve been up to!
Would you like to learn about type/fonts the Type Tasting way?
The Type Tasting approach takes the viewpoint of the type consumer and explores fonts through experiences and observations from everyday life. The e-learners will feature questions and challenges throughout and at the end there will be a short test which you can submit to have marked. Those who pass will receive a certificate and a virtual button to wear on their website or Facebook page with pride. These are aimed at curious font consumers, no prior typography experience is needed.
Titles in this series of e-learners are planned for later in the year. Each will guide you through learning about an area of type and you can vote for the first titles to be published. Choose which ones you would like when you register your interest*, and the most popular will be the first launched:
*There is no obligation to buy when you register your interest.
Would you like to volunteer to be on the Type Tasting team for the pop-up event at the V&A for the London Design Festival? I’m looking for a few more brilliant people to join us and to help to make this event a show-stopping one to remember.
Roles include helping to build the tasting booths/games in advance; to set up/clear the room on the Saturday and Sunday; somebody to live tweet the event; and enthusiastic people to man the booths/games.
If you are available for the weekend of Saturday 19th and Sunday 20th of September, and possibly a couple of days/evenings before the event then please get in touch with me (sarah-at-typetasting.com) and let me know why you would like to be a part of this event?