Happy Birthday to John Baskerville, the English printer and typographer who was born on January 28th, 1706. He was based in Birmingham, which is where he designed the famous transitional serif typeface that bears his name.
Baskerville (the typeface)*
Personality: Intellectual, academic, wise.
Values: Traditional, conventional, trustworthy.
Style: Neutral, credible, knowledgeable.
From Why Fonts Matter by Sarah Hyndman.
*Around 300 participants took part in an online Type Tasting survey, the majority in the UK and the US.