I recently created a week-long course for the wonderful 2nd & 3rd year students at the École Intuit Lab in Mumbai, India. Here’s a 3 minute edit of the Master Talk I gave at the end of the week to industry leaders and students. Full report on the course coming soon, to be written by the students.
In celebration of the official launch of Why Fonts Matter in the US today: Liz Stinson from Wired played the Type Dating Game via Skype. “20 percent of women said they’d pick Franklin Gothic as their typographic beau, the winner by a landslide. I know it sounds weird.”
I was the guest host for the Design Museum’s #FontSunday on Twitter yesterday which was an amazing experience. I picked the Type Dating Game inspired theme of ‘Fanciable Fonts’ and you all tweeted in your photos of the typefaces you would date (or ditch), along with witty observations and a bad typographic chatup line or two. Thank you to everybody, we even trended on Twitter above Kanye for a few hours, well done!
Type Tasting turns three years old on Valentine’s Day, having started with an evening of ‘Typographic Swearing ‘n’ Cussing‘ back in 2013. To celebrate this I’m the guest host for the Design Museum‘s #FontSunday with a Type Dating Game inspired theme of ‘Fanciable Fonts’. Get ready to Tweet/Instagram your photos of the typefaces you would date (or ditch) from 12 noon on Sunday 14th February to @DesignMuseum with #FontSunday.
Remember, no premature tweeting, the font flirting starts at 12 noon on Sunday!
“If I were going to date a typeface, it would probably be something like Franklin Gothic bold condensed. The font is undeniably masculine—sans-serif, solid, reliable. If it were a human, it’d be the type of guy who would fix my broken sink and play football in the backyard on Thanksgiving. I’m not alone here. Lots of women find Franklin Gothic to be a total dreamboat.”
“Some proof: When graphic designer Sarah Hyndman asked women to choose between dating nine fonts including Franklin Gothic, Futura Light, Helvetica, and Arial bolded round, 20 percent of women said they’d pick Franklin Gothic as their typographic beau, the winner by a landslide. I know it sounds weird, but let me explain. Hyndman’s dating question is part of Tasting Type, a series of online experiments she’s been performing to gather data on how typography impacts human perception.”
Creative Review. Posted on 23rd September 2015. Type / Typography
Typeface #3 was described as an “unstable wannabe with no style and a 50s moustache who, on a date, would take you for a hotdog at a bowling alley, all the while smelling of JOOP!”
If Futura Extra Bold was a person, what would they be like? Would you go on a date with them? And what does a typeface smell like? Sarah Hyndman’s Type Tasting games question our responses to fonts. Last weekend, she brought a pop-up version of her workshop to the V&A. Natalie Kelter described what happened for Creative Review.
A glimpse of the Type Tasting at the V&A for the London Design Festival at the weekend in photos. Thank you to the team of brilliant volunteers and to everybody who came along and threw themselves into the games and experiments exploring the influence of different typefaces and fonts so wholeheartedly. We estimate around 500 of you visited during the two three-hour sessions and we now have lots of research data to tally up. You can still take part in a selection of the games and experiments online if you click here.