Type Tasting at the V&A in photos

sat 3

A glimpse of the Type Tasting at the V&A for the London Design Festival at the weekend in photos. Thank you to the team of brilliant volunteers and to everybody who came along and threw themselves into the games and experiments exploring the influence of different typefaces and fonts so wholeheartedly. We estimate around 500 of you visited during the two three-hour sessions and we now have lots of research data to tally up. You can still take part in a selection of the games and experiments online if you click here.

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Type Personality Game Show

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sat 5
Font sniffing

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What would a typeface feel like?

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Font Goggles

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Font Goggles

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Font sniffing


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Type Dating Game


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Type Dating Game

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How expensive is that font?

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Typographic gobstoppers


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Which font has he just sniffed?

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How expensive is that font?

Type Tasting at the V&A for the London Design Festival

Read about Natalie’s experiences of the week in Creative Review

Hosted by:

creative review logo 2up 300   design week logo   

Not in London? You can take part in a selection of the experiments remotely via the Virtual Type Tasting access panel.

Photos by David Owens

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