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Font Selfie Workshop at the V&A for the London Design Festival
Type Tasting
Saturday 16th and Sunday 17th September
11am to 5pm, free drop in, no booking necessary
Sackler Centre, Victoria and Albert Museum
London Design Festival 2017

Come along to the Type Tasting workshop at the Victoria and Albert Museum where you can pick a typeface that reflects your personality and customise it to create your own ‘Font Selfie’. Your design will be added to the display in this prestigious museum, which will grow throughout the weekend as we create an exciting collection of typographic self-portraits. You can showcase your work and follow the growing collection online at #FontSelfie. You are welcome to collect your work between 5pm and 5.30pm on Sunday.

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Storytelling with Fonts
Talk at 2pm on Saturday and Sunday

Author and Type Tasting founder Sarah Hyndman will give a short talk on telling stories with fonts. She will also be signing copies of her books.

Participate in font personality research
Hyndman has created this mass participation experiment as part of her ongoing research, which will form the basis for her next book. She needs your help: either come along to the Type Tasting Pop Up Laboratory at the V&A, or click here to take part online.

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Typographic Time Machine workshop at the V&A #TimeType

Typographic Time Machine workshop at the V&A #TimeType Typographic Time Machine workshop at the V&A #TimeType

By Sarah Hyndman

The Typographic Time Machine collection popped up at the V&A at the weekend and we filled the space with amazing letters. A full blog post will come soon (after the festival has ended), meanwhile here is a glimpse of what happened.

STOP PRESS read all about it: Emily Melling writes about her #TimeType experiences.

Huge thank you to everybody who came along and took part, and who submitted letters from around the world. Please keep posting photos of your letters with #TimeType,

Pinterest-logo.png Click here to see the growing Pinterest board.

Thank you to the V&A and to Monotype and their wonderful fonts.

Would you like to learn more about fonts? Come to a 1-hour ‘What’s Your Type?‘ workshop on Wednesday 21st September, find out more.

Typographic Time Machine workshop at the V&A #TimeType

Typographic Time Machine workshop at the V&A #TimeType Typographic Time Machine workshop at the V&A #TimeType
Typographic Time Machine workshop at the V&A #TimeType Typographic Time Machine workshop at the V&A #TimeType

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ldf-programme

By Sarah Hyndman

Type Tasting founder Sarah is on a mission to make typography fun and engaging for everybody, not just designers. She specialises in making the complex topic accessible with originality, humour, a dash of theatre and lashings of audience participation. She delivers interactive talks and events with games and demonstrations that inform, entertain and challenge your preconceptions.

Sarah has created a programme of four exciting events for the London Design Festival this year. Each event takes a unique approach to exploring type: discover how it influences us as type consumers; create customised letterforms from different times in history; learn how to choose fonts and use type to communicate effectively; taste the connection between type and all your senses (whilst enjoying delicious wine).

Would you like us to host a wine & type tasting for your Christmas do? Find out more.

DISCOVER / CREATE / LEARN / TASTE
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Print

Typographic Time Machine #TimeType
Take part in the Typographic Time Machine project anywhere in the world, you don’t need to be in London to participate.

Typefaces are like Instagram filters for letters
A typeface captures the spirit of when it was designed and is a permanent record of that moment in time. In this way typefaces document social history and chart developments in technology. Type can transport you to an imagined nostalgia that­ you may not have experienced first-hand, but which has become real to you through the experience of film and television.

How to take part:
1. Download one of the letter templates and print it out at 21cm x 21cm (to fit the width of an A4 page). Download a pdf here, or click on one of the letters below for a larger version.

2. Use pens, pencils, paint, ink, collage materials and customise your letter to represent a moment in time—past present or future.

3. Take a photograph of your customised letter and share it on Instagram or Twitter with #TimeType, or tag @TypeTasting on Facebook.

We will be adding the finished letters to the online gallery before and during the event at the V&A for the London Design Festival on Saturday 17th and Sunday 18th September.

Letter templates.
Here is a selection of letters for you to use. Scroll down to the one of the letters below, click to enlarge an outlined version your chosen letterform and print out at the width of an A4 page (the outline may be faint to see it on screen, but it should print out fine).

r-1 d-1 b-1 c-1 e-1 b-2 j-1 f-1 g-1 m-1 n-1 h-1 k-1 i-2 n-2

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TypeTasting_LDF16_V&A
Typographic Time Machine #TimeType
Drop-in and get creative with letters at the V&A

Sat 17th and Sun 18th September, 11am-5pm
Free, drop in workshop, suitable for all ages
Design Studio, Learning Centre, Level 3, V&A, London SW7 2RL

Could you make a letter look like it is swaggering straight out of the Wild West of a century ago, or like it has travelled from the era of fairy tales and knights in shining armour, or like it has been beamed down from a space ship in the future?

Drop in and roll up your sleeves as you get creative playing with fonts and lettering customising a letter to recreate a moment in time: past, present or future. You are invited to add your completed letter to the display on the wall, which will grow throughout the weekend to create an exciting collection designed to transport viewers through time and typography.

V&A logo
By taking part you will have your work on show at the V&A

#TimeType
Share a photo of your finished letter on social media with #TimeType.
View letters on Instagram and Twitter.
See the full collection on the #TimeType Pinterest board.

Not in London? You can take part online by downloading a letter template and sharing it on social media with #TimeType. Click here to find out more.

Monotype Logo
Sponsored by Monotype, providing fonts and technologies that bring the world’s words to the page and screen.

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Creative Review Creative Review

In celebration of the official launch of Why Fonts Matter in the US today: Creative Review ran a piece on the pop-up Type Tasting at the V&A for the London Design Festival. “Type Tasting’s series of multisensory experiments, for me, turned typography on its head.” Natalie Kelter

Creative Review
A taste of type, Natalie Kelter

creative review logo 2up 300

(Photos David Owens)

 

AIGA

In celebration of the official launch of Why Fonts Matter in the US today: The AIGA reported on a live survey we ran at the V&A for the London Design Festival. “Hyndman sought to find out whether a font can truly make a product appear more expensive, and also whether certain typographic characteristics have been consigned to the bargain bin.”

AIGA
The World’s Most Expensive-looking Font Might Surprise You
By Madeleine Morley