A taste of type
Posted on 23rd September 2015.
Typeface #3 was described as an “unstable wannabe with no style and a 50s moustache who, on a date, would take you for a hotdog at a bowling alley, all the while smelling of JOOP!”
If Futura Extra Bold was a person, what would they be like? Would you go on a date with them? And what does a typeface smell like? Sarah Hyndman’s Type Tasting games question our responses to fonts. Last weekend, she brought a pop-up version of her workshop to the V&A. Natalie Kelter described what happened for Creative Review.