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In celebration of the official launch of Why Fonts Matter in the US today: Creative Review ran a piece on the pop-up Type Tasting at the V&A for the London Design Festival. “Type Tasting’s series of multisensory experiments, for me, turned typography on its head.” Natalie Kelter

Creative Review
A taste of type, Natalie Kelter

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(Photos David Owens)

 

Type Dating Game

A taste of type

Posted on 23rd September 2015. Type / Typography

Typeface #3 was described as an “unstable wannabe with no style and a 50s moustache who, on a date, would take you for a hotdog at a bowling alley, all the while smelling of JOOP!”

If Futura Extra Bold was a person, what would they be like? Would you go on a date with them? And what does a typeface smell like? Sarah Hyndman’s Type Tasting games question our responses to fonts. Last weekend, she brought a pop-up version of her workshop to the V&A. Natalie Kelter described what happened for Creative Review.

Type Dating Game

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Read the article here…

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The London Design Festival guide is out, time to pick the events you’d like to go to. Plan your festival well in advance as there is so much to do and the venues are spread across London. The Type Tasting sessions of interactive games and demonstrations with type will take place at the V&A on Saturday 19th and Sunday 20th September from 1-4pm each day. These are free to come along to and all are welcome, they’re not just for designers.

Mike Meyer photo Rachael Schofield London Design Festival
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This is the Type Tasting top 6 type/lettering events at the London Design Festival 2015
1. Type Tasting games and demos at the V&A (of course we think we’re number 1!)
2. Extravaganza of signpainting old and new in Southwark
3. Watch the art of calligraphy live with Paul Antonio at the V&A
4. Search for and create letterforms at the Lively Letters workshop at the V&A
5. Dia Batal uses the art of Arabic calligraphy to transform text into objects in Earls Court
6. Accept & Proceed launch new typeface Framework in Haggerston

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Blog: Future of Type ‘Results are in…’
Results are in on the future of type

By Rachael Steven, Creative Review 13 May 2013

Earlier this month, designer Sarah Hyndman hosted a St Brides workshop asking: “What is the Future of Type?” The question provoked mixed reactions on Twitter ahead of the event: on the day, Hyndman says, some common themes emerged.

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