If Futura Extra Bold was a person, what would they be like?

Type Dating Game

A taste of type

Posted on 23rd September 2015. Type / Typography

Typeface #3 was described as an “unstable wannabe with no style and a 50s moustache who, on a date, would take you for a hotdog at a bowling alley, all the while smelling of JOOP!”

If Futura Extra Bold was a person, what would they be like? Would you go on a date with them? And what does a typeface smell like? Sarah Hyndman’s Type Tasting games question our responses to fonts. Last weekend, she brought a pop-up version of her workshop to the V&A. Natalie Kelter described what happened for Creative Review.

Type Dating Game

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