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Winter evening corporate client events and teambuilding typography workshops
By Sarah Hyndman

When the days start to get shorter, why not arrange a Type Tasting to brighten up an evening? Choose from a creative typography session to refuel your team away from the computers, a wine tasting evening as a company social, or a type perception masterclass to inform and entertain.

Learn, socialise & create evening
Teambuilding (best served with pizza and lashings of beer)
A social evening designed to refresh your team’s creativity as they roll up their sleeves to experiment with typography and markmaking materials away from the computer. The workshop can come to you, or it can be hosted for up to 15 participants in the Type Tasting studio in London.

Typographic rebellion: Explore how type gives angst and rebellion a voice and create your own typographic expletives.
Type and sound: Use sound stimuli to inspire your creative typography and idea generation.
Type and taste: Explore how taste can be represented typographically, based on research with the Crossmodal Research Laboratory.

Wine & Type Tasting evening
Do you Judge a Wine by its Label?
A new wine and type tasting evening, based on the sell-out success at the London Design Festival. Take part in a series of activities and games that will delight and inform, in a relaxed and social setting.

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Font Selfie Workshop at the V&A for the London Design Festival
Type Tasting
Saturday 16th and Sunday 17th September
11am to 5pm, free drop in, no booking necessary
Sackler Centre, Victoria and Albert Museum
London Design Festival 2017

Come along to the Type Tasting workshop at the Victoria and Albert Museum where you can pick a typeface that reflects your personality and customise it to create your own ‘Font Selfie’. Your design will be added to the display in this prestigious museum, which will grow throughout the weekend as we create an exciting collection of typographic self-portraits. You can showcase your work and follow the growing collection online at #FontSelfie. You are welcome to collect your work between 5pm and 5.30pm on Sunday.

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Storytelling with Fonts
Talk at 2pm on Saturday and Sunday

Author and Type Tasting founder Sarah Hyndman will give a short talk on telling stories with fonts. She will also be signing copies of her books.

Participate in font personality research
Hyndman has created this mass participation experiment as part of her ongoing research, which will form the basis for her next book. She needs your help: either come along to the Type Tasting Pop Up Laboratory at the V&A, or click here to take part online.

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Case study: Design thinking with typography workshop

By Sarah Hyndman
Would like to arrange a workshop for your company?

“Opened my mind to using different fonts, and their potential to evoke a reaction” Paul, UX designer.

The Type Tasting studio was the venue for an intensive and energetic daylong workshop. The 16 participants come from the design and web teams of an online business; who have varying levels of design or typography experience and training.

Our initial discussions enabled us to tailor the workshop for the team’s specific needs:
1. Incorporate more experimental thinking at an early stage, instead of focusing on details too early.
2. Become more aware of the wider design world and explore how design touches everything.
3. Be led by design and ideas, not the process or the technology.

These are the key aspects they wished to take away:
1. Have a fun and inspiring day.
2. An appreciation of how design thinking can fundamentally change the way we approach a problem.
3. Make it a habit to go wide at the earlier stages of a project.

The team were great; they threw themselves into the day enthusiastically and excelled at the challenges. The creative sessions proved the most enjoyable as the charcoal flowed freely and the sketched thumbnail designs proliferated.

Psychology of typographyDesign Thinking workshop

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Teaching typography at the Ecole Intuit Lab Mumbai

Sarah Hyndman took Type Tasting to the Ecole Intuit Lab, a design college in Mumbai, India, where she spent a week teaching typography to sixty second and third year students. This is the experience of the week in the words of the students: Neha Godambe, Ruchi Mehta, Shruti Vidyanand, Tvesha Shah and Zahra Dhuliawala.

“The entire week was full of experiences that exposed us to the instinctive nature of humans to judge letterforms. We had an incredibly marvellous time, while actually learning so much more about type. My outlook towards type has changed. I have realised type has something more to say, and now I have started to use a lot more different typefaces.” 

Would like to arrange a Type Tasting course with Sarah Hyndman for your college or organisation?

What did you expect of the typography week?

ZD: ‘Type Tasting’ isn’t exactly a term you hear very often. The uncommonness of the term, however, was most definitely reflected in the week. Until the workshop I think, as a designer, I had seriously underestimated the power of type.

NG: I have always been intrigued by the mysterious ways in which type works. We thought learning about type by trial and error was a mammoth task as we didn’t really connect with it, but as the week passed by this misconception slowly changed.

NG: It turned out that I know a lot about type just based on my intuition and common sense. Even though the games we played were quick and based purely on our instincts, I found I subconsciously created a rationale that supported my answers. In the end it was all about tapping into the psychology of people.

What is unique about Sarah’s approach?

NG: What fascinated me was Sarah’s way of understanding and explaining type. It isn’t just about what type looks like; it is about how it makes you feel. We looked at type in ways that we had never considered before, and we felt it through all our senses.

TS: The week was filled with surprises. There were experiments done in class to see how much type talks to us, the results made it clear that type speaks to us in ways we do not consciously imagine.

ZD: We took part in a series of activities and games, relating to how type affects us psychologically—from associating it with different emotions, to smells and even food.

RM: Through design we learnt psychology and the way our brain and heart react with basic instincts to everything around us, and how every tiny detail influences all the decisions we make.

SV: The history of type was made, for the first time ever, interesting to a class of teenagers.

NG: Sarah has a unique and fun way of putting her point across, which is often through playing games.

Sarah Hyndman teaching typography at the Ecole Intuit Lab Mumbai
Sarah Hyndman teaching typography at the Ecole Intuit Lab Mumbai

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Type Tasting workshop slideshow

Case study: Type Tasting retreat
By Sarah Hyndman

Get in touch for prices and availability

This is a day-long session away from the computer designed to flex your team’s design thinking abilities as they investigate the user experience of typography, and its role as an essential design tool. This workshop combines a design thinking challenge, with hands-on typographic explorations, lashings of theory, and latest thinking in type perception for your team to take back to their desks.

This is an effective team building session that gives participants the freedom to learn and experiment away from client deadlines, and to fully immerse themselves in the experience. Exercises build on themes and drill down into detail giving your team the opportunity to put ideas into practice. Theory sessions are balanced with creative thinking, hands-on sketching and individual feedback.

Ideal for
Communication industries: designers, non-designers or a combination from different departments and teams. Entrepreneurs, type consumers (no experience needed).

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Angels to Demons: Blackletter Workshop

By Sarah Hyndman

Learn, socialise & create
Angels to Demons: Blackletter Workshop
Three hour workshop and talk
The workshop can be held at a venue of your choice, or up to 15 can be accommodated in the Type Tasting Studio, The Chocolate Factory, London N16 7SX.

Type Tasting Learn, socialise & create sessions take a typeface or type style and explore it in the context of popular culture and history to reveal the meanings beyond the letterforms.

Refuel your team’s creativity with hands-on letterform exploration as they roll up their sleeves for a fast paced and fun session away from the computer, experimenting with typography.

Explore the evolution of Blackletter typefaces from their first printed appearance in the Gutenberg Bible in the 1400s to their enduring popularity in music and fashion. Blackletter is a chameleon of a type style because its personality is transformed from the extremes of good to evil by the context it appears in; from the Bible, the masthead of a newspaper, a beer label, movie poster, record sleeve to Nazi propaganda. In this session you will look at the evolving history of Blackletter type and how it has absorbed so many associations, modern takes on the style, and also investigate your instinctive responses to the shapes of the letterforms. You will then roll your sleeves up for a hands-on creative session away from the computer sketching Blackletter letterforms as you experience how sound can alter your response to the forms. No previous experience necessary.

15 mins Mingle and relax whilst playing a couple of classic Type Tasting games.
45 mins Typographic rebellion talk by Sarah Hyndman.
90 mins Hands-on creative session exploring rebellious type and lettering.
30 mins Display work, finish with questions and a prize raffle.

Outcomes
• Enjoy a social and creative team building session in a relaxed, informal environment.
• Get away from the computer to explore a range of markmaking tools inventively and playfully. Research shows that writing and drawing by hand promotes creative idea generation and memory.
• Explore different type styles and letterforms, and how these can be used in an expressive way.
• This is a creative thinking refresher—a reminder of how to think creatively and on our feet without the preconceptions of the final outcome.

Interviews with Sarah Hyndman
Vetements, Brioni and Kanye Agree: It’s Gothic Time New York Times
Fashion’s favourite font The Times

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diary-typographicrebellion

By Sarah Hyndman

Learn, socialise & create
Typographic Rebellion Workshop
Three hour workshop and talk
The workshop can be held at a venue of your choice, or up to 15 can be accommodated in the Type Tasting Studio, The Chocolate Factory, London N16 7SX.

Type Tasting Learn, socialise & create sessions take a typeface or type style and explore it in the context of popular culture and history to reveal the meanings beyond the letterforms.

Refuel your team’s creativity with hands-on letterform exploration as they roll up their sleeves for a fast paced and fun session away from the computer, experimenting with typography.

Explore how typography can be used to give angst and rebellion a voice, and how you can use type to ensure that YOUR message is heard. You will learn from recent history how typefaces both articulate and document change, and what an important role they have played. From the anti-establishment angst of Punk, the placards of the miners’ strikes of the 1980s, the wine industry’s seismic shift through language and design, to the successful presidential campaigns in the USA.

15 mins Mingle and relax whilst playing a couple of classic Type Tasting games.
45 mins Typographic rebellion talk by Sarah Hyndman.
90 mins Hands-on creative session exploring rebellious type and lettering.
30 mins Display work, finish with questions and a prize raffle.

Outcomes
• Enjoy a social and creative team building session in a relaxed, informal environment.
• Get away from the computer to explore a range of markmaking tools inventively and playfully. Research shows that writing and drawing by hand promotes creative idea generation and memory.
• Explore different type styles and letterforms, and how these can be used in an expressive way.
• This is a creative thinking refresher—a reminder of how to think creatively and on our feet without the preconceptions of the final outcome.

Interviews with Sarah Hyndman
How to start a revolution with Comic Sans Dazed & Confused magazine interview
Punk was the anti-Helvetica Design Week interview
2016 is the new 1976 Sarah Hyndman
How Punk changed Graphic Design Sarah Hyndman

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