An immersive, interactive journey through how typography changed the world. There will be activities, tasters, smells, sounds, stories and surprises. These are unique experiences that change what you think, feel and do.
I really enjoyed opening the doors and chatting to so many people at our recent open studios. After two years spent online feeling like I was living a cross between The Truman Show and Max Headroom, it’s been so good to create and host in-person events again. One of my favourite reasons is that I get to create props, smells and tasters designed to surprise unsuspecting audiences.
I’ve spent today making props for an event I’m running at the HQ of the Future Strategy Club for their members next week. This is an immersive, interactive journey through how typography changed the world. There will be activities, tasters, smells, sounds, stories and surprises. We’ll time travel through a few hundred years of type history getting a first hand taste of protest movements, pampleteers, social shifts and revolutions.
This is based on an event I created for the London Design Festival, which attendees described as “An immersive experience of storytelling and discovery”, “Brilliant”, “Sublime & crazy tales from the past”, “Wonderful”, “A roaring success”.
Get in touch here or by replying to this email if you’d like to book this event for your clients or organisation.
Are you looking for a unique gift for the graphic designer in your life? Or someone who loves typography? Are you searching for an unusual Secret Santa gift? Visit the Type Tasting Typography Emporium for a range of items created for font fans young and old. These are all designed by Sarah Hyndman and published by Type Tasting.
Vouchers • T-shirts • Cards • Books • Zines
(More items will be added over the next few weeks, get in touch if you have a request).
Exclusive Type Tasting t-shirts. Designs range from puns and ampersands to asterisk snowflakes and secret messages hidden in Letraset-inspired designs. The t-shirts are 100% organic cotton printed by Teemill in the UK in a renewable energy-powered factory. Worldwide shipping is available.
Send an exclusive typetastic card. The ampersand and asterisk cards are the current top sellers. Printed in the UK by Thortful with worldwide shipping on premium quality paper stock with a premium grey GF Smith embossed envelope. “Everything is lovely about them. Even the envelopes” Theo.
Passive Aggressive Fonts Typographic colouring book for adults By Sarah Hyndman
Colour your fonting frustrations away. Vent your vexations colouring a confrontation of snarky fonts. Exorcise your exasperations as you creativity the heck out of an antagonism of tetchy typefaces. Scribble your way through a clamour of passive aggressive phrases. Including those classic fonts you love to hate.
Typography time machine gift vouchers Draw & learn online workshop series Series gift voucher £40 / £190
Curious to know why there are so many typefaces? Intrigued by where the different styles come from? Fonts are like magical time machines. They transport you to different times and places. They conjure up stories of decadence, revolutions, transformation and ingenuity.
T-shirts, birthday cards and colouring books for the young dinosaur fans in your life. They’ll learn to recognise the letters in each dinosaur’s name with fonts matched to the personality of the each prehistoric creature. Fontosaurs evolved from a typographic collaboration between Sarah and her then 12-year-old nephew Eddie.
Typography Time Machine drawings shown (left to right, top to bottom). Terrific Tuscans drawings are by Olivia Krawczyk, @minarama, Sarah Wilson, Mina Bach, @stircreativenz and Kat Gaska. Book to Poster drawings are by Amy Muddle, @typographHer, @minarama, @jenna_b_design, @nicewriting, @thecreativeapes, @Jenna_b_design and @mycolourfullife.online. Sans (Serif) Seekers drawings are by Jenny Monds, Kat Gaska, @stonkingfidosetc, Olivia Krawczyk, Jitka Hrůzová.
Typography is changing. Two decades dominated by sans serif typefaces are coming to an end, which type designer Charles Nix describes as “the waning end of a supertrend”. Are you (and your team) ready for this new and exciting typographic landscape?
It’s an exciting time to explore how type reflects culture right now. I was delighted to run online workshops recently with the inspiring type designers at international type foundry Monotype. This was such a brilliant opportunity for all of us to compare notes as we explored the themes and trends we’ve been seeing and chatted about what we think is coming next.
“I loved the event. I know we are trying to make do with the pandemic situation, but I truly feel like this event was even more impactful and inspirational with this format than being with a bunch of people in an auditorium. Sarah was amazing.”
I think that looking at what’s changing typographically reveals the wider cultural themes of what people care about today. After a year when so much has changed, what things really matter to you today? What do you really value and/or what no longer seems important?
Are you and your team ready for the new typographic landscape and the fast-paced changes that are happening?
How to spot and decode typography trends
You can spot the trends and themes for yourself by keeping a visual diary and by following the people who are talking about what’s happening. This is a great way to future proof your typographic skills in a time of fast-paced change that trends, foresight and strategy company The Future Laboratory call “the great acceleration”.
Think about what’s important to you, how might this have changed over the last year?
When you look at what’s happening in the world, how are cultural attitudes changing?
Take a look at the typographic landscape of the products and services you interact with today—can you see any styles or themes becoming prominent that you might not have seen a few years ago?
When you think about these in context of changing cultural attitudes, do you think there are any links?
Are there any companies or products that you think are doing this really well (or really badly)?
How can you incorporated what you’ve observed into your own design process?
Want to find out faster?
You can book a highly interactive online workshop wherever you are in the world. Your team will be prepared for this exciting new typographic landscape with the tools they need to make effective typography choices.
Decoding Type Trends (Semiotics) Masterclass
From £800 (education discounts are available). This is a live online workshop, which can be delivered anywhere in the world. Availability is limited.
Discover how to decode the typography of everyday products. What does it reveal about changing moods and attitudes? How does it motivate your decisions? How can you future-proof your typographic choices? With a formula for making typographic choices that you can use today and into the future.
Ideal for designers, communications and marketing teams, students.
This is the third and final instalment reviewing Type Tasting in 2017: judging, the Type Tasting pop-up lab, publications and interviews.
Type Tasting founder Sarah Hyndman has continued her mission to make typography relevant and engaging beyond the world of design, and continues to work on proof-of-concept ideas to show that design can create positive change. She has judged design awards, the Type Tasting pop-up lab has continued to gather data, both her latest book and a new collaborative study have been published and she has appeared in interviews from The Times to Channel 4’s Sunday Brunch.
This is the second instalment reviewing Type Tasting in 2017: corporate workshops, sponsored workshops and drop-in events (read part 3 here).
This year Type Tasting founder Sarah Hyndman has created workshops and events for a range of dynamic and innovative clients. Workshops have taken place at adidas HQ in Germany, for Design Thinkers in Toronto and at Tate Modern. Sessions have been created to launch the new BumbleBizz app with a workshop for entrepreneurs, as a teambuilding ‘Fight Club’ evening at WGSN, at the Wellcome Collection and for the D&AD.
This is the first instalment of a review of 2017—a busy and exciting year in which Type Tasting has popped up in prestigious locations both in the UK and abroad (read part 2 here).
Type Tasting founder Sarah Hyndman is on a mission to make typography relevant and engaging for all, she also believes that design can create positive change. Sarah specialises in making a complex topic accessible with originality, humour, a dash of theatre and lashings of audience participation. This year she has spoken at the launch of a new watch, a fragrance conference, she has been interviewed by The Times and on Channel 4’s Sunday Brunch. She has created an immersive exhibition for the British Academy, and run workshops for adidas, BumbleBizz, Wellcome and WGSN. The Type Tasting pop-up lab also gathered data for the latest collaborative study with the team from the University of Oxford, and her latest book was published.
Sarah Hyndman took Type Tasting to the Ecole Intuit Lab, a design college in Mumbai, India, where she spent a week teaching typography to sixty second and third year students. This is the experience of the week in the words of the students: Neha Godambe, Ruchi Mehta, Shruti Vidyanand, Tvesha Shah and Zahra Dhuliawala.
This is a day-long session away from the computer designed to flex your team’s design thinking abilities as they investigate the user experience of typography, and its role as an essential design tool. This workshop combines a design thinking challenge, with hands-on typographic explorations, lashings of theory, and latest thinking in type perception for your team to take back to their desks.