By Sarah Hyndman
Learn, socialise & create
Angels to Demons: Blackletter Workshop
Three hour workshop and talk
The workshop can be held at a venue of your choice, or up to 15 can be accommodated in the Type Tasting Studio, The Chocolate Factory, London N16 7SX.
By Sarah Hyndman
Learn, socialise & create
Typographic Rebellion Workshop
Three hour workshop and talk
The workshop can be held at a venue of your choice, or up to 15 can be accommodated in the Type Tasting Studio, The Chocolate Factory, London N16 7SX.
It’s time for a type revolution. It’s time to change the way we think and talk about type: for non-experts to join the conversation.
Type Tasting delivers talks, ice-breaker sessions, masterclasses and workshops that make the complex topic of typography accessible and relevant beyond the design studio. We take the type consumer’s point of view and explore the experience of type—how it influences our perception and can alter our decisions.
“Clever, insightful and original, left a lasting buzz and excitement behind!” Charlotte Godfrey, BBC Bristol.
It’s time for typography to be demystified. Design tools are becoming everyday applications and they are used by all of us both at work and at home. Typography—the choice of fonts and how they are arranged—is a fundamental element of design because it is what the voice looks like. Yet it is wrapped up in the language of a specialist discipline and this makes it intimidating for those outside the profession to join in the conversation.
“Sarah brings the power of fonts to everyone” Patrick Burgoyne, Editor of Creative Review.
It’s time for typography to become visible. We live in a time of increasing design awareness and we now ask questions about the messages we are bombarded with in our everyday lives. Each font/typeface has a personality that influences our interpretation of the words we read by evoking our emotions and setting the scene. We all understand this instinctively but it happens on a subconscious level. Conscious awareness of the emotional life of fonts can give us more control over the decisions we make.
This year’s seasonal fun from Type Tasting invites recipients to play with one of the multi-sensory typography themes we’ve been experimenting with throughout the year. What smells would you think of as being quintessentially ‘Christmas’ and which typefaces would you match them with?
Client: Baillie Gifford
Duration: Two days
Participants: 40
An intensive creativity refresher focusing on typography for the investment management firm’s Edinburgh headquarters. The graphic design, digital and motion graphics teams attended the workshop, with participants ranging from partner to newest recruit. The venue was a conference centre in Edinburgh with the attendees split over two days.
Workshop: Type Tasting at Cass Art Islington
Sunday September 1st, 3-5pm
Cass Art Islington
Prior booking necessary via the Cass Art website, maximum group size 8 people.
Experience: all levels (16+)
Take part in a Type Tasting creative typography workshop at Cass Art Islington hosted by Type Tasting founder Sarah Hyndman. Get away from the computer to get your hands dirty experimenting with typography and exploring its expressive qualities. We will explore the topic of ‘creative London’ through typography, mark making and materials. At the end of the session you are invited to submit your work to be considered for inclusion in Type Tasting with the London Design Festival at the V&A.
Gallery: Dalston Type Safari
Compositions from the most recent Dalston Type Safari, can you name the tune in the piece above by Rob Self-Pierson? The designs below are by Alice Stevens and Maria Cox.
Blog: British summer
Summer’s coming at last—according to the Evening Standard we’re set to bask in a mini heat wave this week as the mercury could reach up to 30c.
#LDF13: London =
A collection of creative typography created for Type Tasting at the V&A with the London Design Festival? Click here to find out more.
Blog: What is the future of type?
By Sarah Hyndman
‘What is the future of type?’ This is a question that was posed a few weeks ago which prompted a diverse range of responses. The discussion played out via email, Twitter, Design Week and the Creative Review blog and subsequently formed the basis for an event at the St Bride Library.
The main themes that arose included the evolution of type and whether words may ultimately become obsolete as technology and globalisation progress? Physical print is still in demand; independent type foundries are appearing, there has been a resurgence in letterpress, and an Adana press is back in production in Japan. Whether this is a new trend or a final swansong remains to be seen.
Type Tasting Blog 