Since April 2020 I’ve created and hosted more than 50 online events and I’ve been joined by so many people from countries around the world. This has given me the opportunity to really find out what works and how to create a brilliant online event. Here are 8 proven tips you can use to transform your online event from average to “magnificent”*.
1. Make the decision to create an event and not a webinar.
Decide at the outset whether you’re creating an event or a webinar. A webinar is a passive experience for viewers as their cameras and microphones are off, whereas an event invites active participation.
2. Embrace the live event experience.
Imagine that you’re gathering a group of people together in real life. Make it clear from the outset that you’d like cameras on and explain that this is because it’s a social event and you’d like everybody to feel like they’re in the same room together.
3. Build interactivity into the event.
I invite people to respond in the chat box and, when appropriate, to turn on their microphones and talk. With a really large audience I find it’s amazing to see the stream of chat comments responding to what I’m saying, or with exclamations like “wow” and “haha”. This really connects me to the ripples of audience reactions so I can gauge the response as I would with an in-person audience.
4. Make the interactivity inclusive.
I think it’s important for everybody to feel seen and heard but not uncomfortable. I’m not a fan of cheesy games that make people feel silly or quizzes that feel more like an exam. I like my audience to feel smart and that they’ve learned something new during an event. For example, I might ask what kind of music a Gothic-style letter on a record cover suggests — everybody then gets to compare their answers with each other and to have fun discovering that there are lots of different associations.
Learn about the psychology of typography & the ‘secret’ messages hidden in plain sight. Learn as you drink at a fun and boozy social event. Learn about the language of chocolate wrappers or the history of type told in 10 record covers…
Did you join me for a virtual Type Safari through East London at Adobe MAX on Tuesday? Amazingly over 10,300 people signed up to join me and it’s now available on catchup here (free with Adobe CC).
I’m excited to announce that I’ve been busy creating new interactive events for November and December. Check out the calendar of events here. I’m also getting booked up for private and corporate sessions as seasonal socials and professional development events; What’s Your Type? has been proving extremely popular. Please drop me a line if this interests you.
Learn the science of designing for all the senses to make your branding more memorable
A multisensory discovery session designed to stimulate all your senses. Ideal for designers and students of all levels who want to learn more about the science of communicating more effectively by harnessing all the senses.
We ran an exciting preview of the brand new Wine & Type Tasting event for 30 ambassadors from the Bankside Design District. We had a brilliant time and the evening was pronounced “a roaring success”. Favourite quotes included “so unexpected but in all the right ways!” and “lots of sublime and crazy tall tales from the past”.
Blog: The future of type Thank you to everybody who has participated in the #FutureOfType? discussion via email, Twitter, and those who came along to the evening discussion/workshop at the St Bride Library.
This has turned out to be a big conversation with a range of themes that we are going to continue to explore in more detail. Please sign up to the #FutureOfType? mailing list if you would like updates.