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We ran an exciting preview of the brand new Wine & Type Tasting event for 30 ambassadors from the Bankside Design District. We had a brilliant time and the evening was pronounced “a roaring success”. Favourite quotes included “so unexpected but in all the right ways!” and “lots of sublime and crazy tall tales from the past”.

Wine, Type & Culture:
A wine tasting with a difference

We are disrupting the traditional wine tasting format to create a brand new and immersive experience of discovery for the London Design Festival. Games and activities will challenge your assumptions and tease your senses, all delivered with a dash of theatre. The journey is enriched by a sequence of superb wines, each of which has been chosen to amplify a key moment in the narrative like the dramatic soundtrack in a movie.

Find out how the exciting, tumultuous, and sometimes dark, history of printing has shaped the world we live in today.

Expect the unexpected.

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Disruption
Meet the innovators who changed everything by giving the everyman a voice, and empowering him/her to challenge the status quo. But be prepared for the consequences.

Secrets
Explore the ancient origins of the covert messages hidden in plain sight, which alter the meanings of the very words you read and are still influencing you today.

Boom!
Find yourself in the Old World; plunged into divisive name-calling, fake news, propaganda and be prepared the explosive repercussions.

Sell sell sell
Discover how the fantastical names used as advertising tools in a New World of ideas and industrialisation give you clues to the themes of the Victorian zeitgeist.

Experiential
One wine served three ways. Indulge in a personalised tasting experience with sound, smell, type and touch.

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“So unexpected but in all the right ways!”“Brilliant evening”“Sublime and crazy tall tales from the past”“Wonderful evening”“A roaring success”.

* Two nights only *
7.00pm to 9.30pm, £40
Laithwaite’s Arch, Borough Market
Book now: Weds 19th September
Book now: Tues 25th September
£5 discount to Type Tasting friends, enter DESIGN at checkout

Find out more.

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Wine, Type & Culture:
A time travelling tasting journey through type & wine

Wine tasting evening
* Two nights only *

Laithwaite’s Arch, Borough Market
Hosted by Sarah Hyndman and Grant Hedley
Weds 19th, Tues 25th September
£40
7.00pm to 9.30pm
Booking essential:
Book now: Weds 19th
Book now: Tues 25th

Learn about the dramatic impact of type and how it has shaped our world at a unique wine tasting event. Author Sarah Hyndman will take guests on a time travelling journey through pivotal times when she considers that type has been the catalyst for change. Co-host and wine expert Grant Hedley has paired each with a delicious wine, which will be served with activities and stimuli for all the senses as each story is brought to life.

What do the fonts you encounter every day reveal about attitudes, the zeitgeist, cultural change, history repeating, faked news and the modern world? Find out how type was on the front line of revolutions and change, not only to spread the message, but sometimes as the trigger that caused them.

The incredible history of type is brought to life as you find out how typefaces not only changed the world but that their power still resonates. These are the stories of a hacked wine press, the original disruptors, entrepreneurial perseverance, explorers, inventors, revolutions, nostalgia, authenticity, and our vision for the future of type and wine based on trend predictions.

Join us at Laithwaite’s, an amazing venue in the atmospheric Victorian railway arches next to Borough Market.

No prior knowledge of (or interest in) type or design is necessary (over 18s only).

Find out more

How about a Gin and Type Tasting?

Event photo by David Owens

Gin & Type Tasting:
The story of fonts, civilisation & gin

Gin tasting evening

Tap & Bottle, Flat Iron Square
Hosted by Sarah Hyndman
Sat 22nd, Thurs 27th September
£40
7.00pm to 9.30pm
Book now: Sat 22nd
Book now: Thurs 27th

Find out how the stories of gin and type are inextricably entwined across trade routes, the history of printing and cultural tastes. From the early days of imported Dutch Jenever and the typefaces that influenced William Caslon, to the minimal and refined 1950s styles of Mad Men dry martinis, Modernism and Helvetica.

Interactive demonstrations will bring each stage in the story to life, making this a memorable journey of discovery.

See the tasting menu

Find out more

How about a Wine and Type Tasting?

Event photo by David Owens

Type Tasting serves up the trends for 2018
By Sarah Hyndman

The Type Tasting launch event for 2018 served up a typeface four ways: as a cocktail, confectionery, scent and sound. Each taster was announced with an explanation designed to provoke discussion as guests engaged with the experience, at the end they received a menu-style trend report.

The typeface starring in the event has been selected to encapsulate the mood and visual themes predicted by trend forecasters for 2018. Predictions were combined with survey results which Hyndman cross-referenced with historical typefaces to make the final selection. Her chosen face is intended for ephemeral usage best suited to here-today-gone-tomorrow Instagram and social media posts.

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Blog: The future of type
Thank you to everybody who has participated in the #FutureOfType? discussion via email, Twitter, and those who came along to the evening discussion/workshop at the St Bride Library.

This has turned out to be a big conversation with a range of themes that we are going to continue to explore in more detail. Please sign up to the #FutureOfType? mailing list if you would like updates.

AN OVERVIEW OF THE THEMES…

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